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Mustang Seats Acquired by Veteran-founded Investment Firm

By General Posts

Mustang Seats Acquired by Veteran-founded Investment Firm LDR Growth Partners

New Growth-Oriented Owners Will Invest in Company’s Factory Operations, Marketing Programs and Presence with Customers

Three Rivers, Massachusetts – April 4, 2022 – LDR Growth Partners today announced the acquisition of Mustang Motorcycle Products LLC, maker of Mustang Seats and related motorcycle accessories, in a private transaction closed last Friday. Mustang, known for high-quality, handmade motorcycle seats, was founded in 1980 near Three Rivers, MA, where the company maintains factory operations. Mustang was purchased out of Motorsport Aftermarket Group, owned by a group of investors, led by Monomoy Capital Partners.

“Mustang Seats presents a tremendous opportunity for us at LDR,” said William Brame, partner at LDR and co-head of its acquisition business. “Our unique approach is in providing growing companies the resources they need to continue to expand while identifying areas for new value creation. We’ll invest in people, technology, and the machinery the company needs to help deliver the iconic Mustang Seats to motorcycle riders looking for our products domestically and internationally.”

Mustang employs 85 people in a historic facility in Three Rivers. The company was founded by Al Simmons and named after the legendary P51 military aircraft from World War II. Mustang designs and manufactures a variety of styles of seats, with fitments for all major brands of motorcycles. The company also offers rider and passenger backrests and seating-related products.

LDR Growth Partners is a private investment firm focused on acquiring and growing unique, cash flow generating businesses in the manufacturing, industrial products, and transportation sectors. The company currently owns and operates Whitman Controls, a 50-year manufacturer of process automation controls with large, multinational customers across a range of industries. LDR, founded in 2011 by three US Army officers, is also the owner of LDR Advisory Partners and LDR Leadership, firms which focus on improving company, employee and leadership performance.

LDR intends to keep Mustang’s operations in its current primary location as it adds manufacturing technology, production capacity and marketing capabilities to the organization. The company has added nearly 20 additional employees since September of 2021 and the new owners anticipate hiring additional resources in the coming months to accomplish their goals.

“We believe in Mustang’s product, in its people and in the strength of the motorcycle accessory market,” continued Brame. “Our leadership is excited about entrenching ourselves in this company and in the riding community. We look forward to meeting our loyal customers and partners at rallies and events this year.”

“The leadership and employees here at Mustang couldn’t be happier about the news,” said Mustang GM Mike Cornelius. “The additional investment from LDR will help us take the next step forward. Our orders show that riders want Mustang Seats and our team is excited to continue to deliver them to our loyal dealers and customers.”

About Mustang Motorcycle Products
Mustang Seats are handcrafted in the USA to give riders the style they want and the comfort they deserve. Mustang is known worldwide as the highest quality motorcycle seats for virtually all brands of motorcycles. Based in Three Rivers, Massachusetts, the company sells seats and accessories through its network of premier powersports dealers and direct to consumers through www.mustangseats.com

About LDR Growth Partners
LDR Growth Partners supports growth-oriented businesses, management teams, and entrepreneurs with equity capital and precision support to scale operations and maximize returns under a spirit of market leadership, creativity, and innovation. LDR is led by a five-person cross-functional leadership team, and was founded in 2011 by U.S. Army Officers, with a common vision for business leadership and the power of building, supporting, and growing exceptional teams. The company has offices in Stamford, CT, Houston, TX, and Washington DC.
Visit their Website at http://www.ldrgp.com/

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Eight Tools to Up Your Home Workshop

By General Posts

Queen of Brat Style working on her Panhead

Essentials to flip into high gears inside your Garage

by Kyle Smith from Hagerty.com

We all started somewhere, and for most of us garage-dwellers, it was a set of sockets and screwdrivers.

From there we progressively acquired tools to complete tasks and projects until we reached a point where there wasn’t a project to be scared of.

A big part of that is the mental toolbox, but the physical tools in your hands or on your bench can be critical in deciding if you are able to take on a project.

We took a look around the garage and rounded up these eight tools that we recommend for a budding DIY enthusiast.

CLICK HERE To Read this Tech Tip to up your DIY game

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New top management at Norton Motorcycles announced

By General Posts

from https://www.financialexpress.com

TVS announces new top management at Norton Motorcycles: 2021 V4SS to launch soon.

With TVS infusing multi-million-pound investments, the Solihull facility will be the most advanced and modern plant that Norton has operated out of in its 122-year-old history.

TVS Motor Company (TVS), owner of The Norton Motorcycle Co Ltd (Norton), today announced that Dr Robert Hentschel has been appointed as the Chief Executive Officer (CEO) and Vittorio Urciuoli as its Chief Technical Officer (CTO) of the historic Solihull-based motorcycle brand. Hentschel and Urciuoli will take up their new positions as John Russell steps down from his role as Interim CEO. Dr Robert Hentschel joins Norton from Valmet Automotive Holding GmbH & Co KG, where he has served as Managing Director since 2017.

Before that, he headed Ricardo Deutschland and Hentschel System and was also Director of Lotus Engineering. Vittorio Urciuoli’s former key roles within the global automotive industry include Director of URVI LTD, Head of Powertrain at Lotus Cars and Project Leader at Ferrari and Aprilia Racing.

TVS has created a plan for Norton to transform into the future. Along with the entire TVS team, I look forward to working together with them for the revitalisation of one of the world’s most storied brands. Under John’s tenure, with investment and support from TVS, Norton has returned to a firm footing and made marked improvements to engineering and product quality, which will be seen in the updated V4SS that will be launched soon. In addition, we have established a new, state-of-the-art global design, engineering, manufacturing and sales and marketing HQ in Solihull, Sudarshan Venu, Joint Managing Director of TVS Motors, said.

In January this year, Norton announced it would get back to work in full swing by March at its new facility at Solihull, Birmingham in the UK. The British manufacturer has moved its production base from its former headquarters at Donington Hall after its acquisition by TVS Motor Company in April last year.

With TVS infusing multi-million-pound investments, the Solihull facility will be the most advanced and modern plant that Norton has operated out of in its 122-year-old history. The production of the Commando Classic has also been resumed.

The V4SS will also be one of the first motorcycles to roll out as the company resumes operations. Limited to just 200 units, the V4SS boasts full carbon fibre bodywork contrasted by a bright finish on the frame and engine casing. It gets a single-sided swingarm and carbon fibre wheels. It is powered by a 1,200cc V4 engine that makes 200 bhp and 130 Nm of peak torque. Soon after the V4SS, the company is expected to unveil the updated V4RR as well.

Honda Motorcycle rejigs top management

By General Posts

by Amit Panday, Malyaban Ghosh from https://www.livemint.com

Atsushi Ogata, operating executive at Honda Motor, Japan, will take over as president, chief executive officer and managing director at HMSI from today

Minoru Kato, who returns to Japan after leading operations in India for three years, has been elevated as the operating executive and chief officer life creation operation at Honda Motor Co

Japan’s Honda Motor Company Ltd on Friday announced changes in the top management of Honda Motorcycle & Scooter India Private Ltd (HMSI), India’s second largest two-wheeler manufacturer.

Atsushi Ogata, who is the operating executive at Honda Motor, Japan, will also assume charge as president, chief executive officer and managing director at HMSI from today.

Ogata will succeed Minoru Kato, who returns to Japan after leading operations in India for three years. Kato has been elevated as the operating executive and chief officer life creation operation at Honda Motor Co.

Among other changes, V Sridhar, who was earlier GVP and director at manufacturing at HMSI, has been elevated as the senior director – purchase.

Yadvinder Singh Guleria, who was senior vice president for sales and marketing operations at HMSI, takes over as director and has also been also elevated to the board of directors.

“Guleria now has greater responsibilities with additional charge of customer service, logistics planning and control, premium motorcycle business, brand and communication along with sales and marketing at HMSI,” the company said.

Vinay Dhingra, who was the senior vice-president, general and corporate affairs, is the new director with added responsibility of strategic information system (SIS).

Anupam Mohindroo, previously director – purchase, and Harbhajan Singh, who was director – general & corporate affairs, have retired after completing their respective tenures.

No silver bullet in sight for Enfield hit by sliding volume

By General Posts

The Eicher Motors stock fell 30 per cent in the past year.

The Bullet, it appears, is just not firing on all cylinders at the moment.

Royal Enfield (RE) sales are rather soft, and state-wise volume statistics furnished by industry body SIAM show that the bike that defines panache for motorcycle enthusiasts in India is riding through a rather rough patch. Eight states that make up three of every five RE bikes sold locally have reported deceleration.

Maharashtra and Karnataka together account for 13 per cent of RE volumes, and these two states have seen a drop in 6-7 quarters of the past nine.

Kerala, the largest market of RE, has witnessed volume drops of 13 per cent and 23 per cent in the September and December quarters, respectively. The September decline is attributed to floods. But declines in the December quarter have put the lens on underlying demand.

Industry volume growth of twowheelers in south India was 9.5 per cent in the first nine months, up from 5.6 per cent in the previous year. However, RE’s sales volume growth in the Southern states has been underwhelming.

The RE management has given production guidance of 8.7-8.8 lakh units for the current fiscal year. However, it is unlikely to be met. Average monthly run-rate of RE in the first 11months of FY19 stood at 69,569 units. To achieve the stated guidance, the company needs to produce 1.04 lakh vehicles in March. This appears to be quite a daunting task given the weak demand cycle.

The Street is factoring in volume growth of 10 per cent for FY20, which could be trimmed due to about 3 per cent growth in FY19. The Eicher Motors stock fell 30 per cent in the past year following constant negative surprises on the volume front. The stock is trading at 21 times FY20 earnings, compared with the long-term average of 30 times.