From http://www.autospies.com More separates the worlds of Bimmers and Beamers than just the number of wheels. The two Bavarian houses of BMW, which encompass Bimmers (cars) and Beamers (motorcycles), have had a long-standing wall dividing each other. Cracks, though, have been recently forming and it seems BMW’s ready to tear down that wall with three trademark applications that would unite the two via the brand’s M Division. According to BMWBlog, which unearthed a score of recent trademark filings with the European Union Intellectual Property Office, BMW looks set to bring the “M” moniker to the company’s motorcycle division using three of its motorcycles.
By: Sabrina Giacomini at https://www.rideapart.com In the automotive industry, BMW’s M division has become a synonym for performance. Pretty much anyone you ask whose favorite car is a Beemer is likely to add an “M” before the model number. For motorcycles, the “S” lineup has become the de facto sport standard, but according to recent trademarks, that could be about to change. If you hear about the S 1000 RR or the S 1000 XR, whether you’re familiar or not with the model, chances are the S makes you think of “sport”. If we’re going to get technical, the letter-based nomenclature BMW uses refers to its engines rather than to the segment its motorcycles slot in—S implying the motorcycle uses an inline four engine. A few years back, BMW tried to make HP4 Race happen—a race-ready version of the S 1000 RR. The model was anything but a commercial success and BMW had to rethink its strategy to make its high-performance bike sound inspiring. It looks like the answer to that problem might come from the brand’s automotive lineup. Three trademarks filed by BMW with the European Union Intellectual Property Office (EUIPO) in 2019 suggest that the M division will crossover to the motorcycle side. In fact, the company has secured the names M 1000 RR, M 1300 GS, and M 1000 XR. Now, what should be interesting to see is whether BMW will replace the S 1000 RR and XR with the M 1000 RR and XR or if the Ms will become high-performance versions of the models. That is at least how the brand has proceeded with its cars (M3 for the 3 Series, M4 for the 4 Series, etc.) Also interesting is the 1300 and GS combination—there currently isn’t any 1300 GS in the BMW Motorrad lineup