Harley-Davidson X440

The cousin for Harley-Davidson X440

Even as X440 takes on the local behemoth Royal Enfield, the global two-wheeled giant Hero MotoCorp’s Mavrick 440 was unveiled in India at Hero World 2024. Based on the Harley-Davidson X440, it features a power-roadster design philosophy and will be available for bookings in February 2024. The Mavrick was co-developed in association with Harley-Davidson and is based on the X440. Available in five colour options, across variants, dealerships will accept bookings from February 2024 with deliveries beginning April 2024. Harley-Davidson X440 and Mavrick 440 share the same engine and trellis frame. Yet it looks drastically different and may not appeal to those who loved the X440 design derived from Harley-Davidson XR1200. Mavrick 440 will likely compete well against those left behind by the X440, including the big four Japanese brands. In all of this, the other retro-cruisers such as recently announced Honda CB350 and Jawa Forty-two and the Roadsters from Yezdi and TVS seem lost in the noise, with less brand appeal and even less after-sales expectations. Find out the detailed specs, features and updates at https://www.heromotocorp.com/en-in/motorcycles/Mavrick.html With the launch of Mavrick 440, the buyers of Harley-Davidson X440 might also breathe a sigh of relief as the doubt for after-sales-service and parts might get resolved. Hopefully, H-D’s franchising strategy with Hero and Chinese QJ Motors (for China market) is a long-term strategy. I doubt if Harley-Davidson will again disappear overnight —since Hero has engaged so much resources, it is likely a tight, well-planned partnership. * * * *

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Hero MotoCorp announces streetfighter juxtaposed to Harley-Davidson X440

Hero ‘Maverick’ is the upcoming streetfighter, positioned against Harley-Davidson X440. It will also go up against the popular Yamaha MT lineup. Hero and Harley-Davidson are working together but who will win in their respective sales volumes? Hero MotoCorp is the exclusive distributor and service provider for Harley-Davidson in India. Together they built and launched the X440 last year to good pre-booking numbers. The forthcoming Hero Mavrick will share identical foundational elements, such as the trellis frame and the 440 cc oil-cooled, single-cylinder engine. However, it will undergo several modifications to distinguish itself more distinctly from its American counterpart. While Harley-Davidson X440 is categorized as a roadster, the forthcoming Mavrick will be positioned as a streetfighter. It all starts with a cool name. That’s how marketing and branding works. I bet Hero MotoCorp will sell a lot more of these Maverick bikes than H-D’s X440 bikes—- no doubt inspired from a ‘Top Tom’ movie of the same name. If Hero MotoCorp don’t show an advertisement featuring airplane pilots, aspiring owners will probably be disappointed. These will also compete well against existing Yamaha lineup including Yamaha MT-15. Bajaj Pulsar is still a well-known common model and Hero now has its Karizma ZMR as well as Maverick to rival Bajaj. * * * * Subscribe to be in the loop of all things on two-wheels, click to roll. Free weekly newsletter. Once a week, no spam, nothing but motorcycle related content.

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