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Riders Plus Membership for Powersports Motorcycle Products

By General Posts

EXCLUSIVE PRODUCTS, DISCOUNTS, BENEFITS AND MORE: COMOTO FAMILY OF BRANDS INTRODUCES NEW RIDERS PLUS MEMBERSHIP

RevZilla, Cycle Gear, J&P Cycles, and REVER Unveil a Premium Annual Membership Program For The Powersports Community

PHILADELPHIA, Pa. (Sept. 15, 2021)—Geared toward powersports enthusiasts, the Comoto Family of Brands is pleased to announce the launch of its Riders Plus Membership (RPM). The new membership program will span the company’s portfolio of brands, which includes RevZilla, Cycle Gear, J&P Cycles and REVER, providing premium benefits and experiences for the motorcycle, e-bike and scooter enthusiast.

The Riders Plus Membership (RPM) is designed to elevate the powersports enthusiast’s shopping and customer experience by providing access to various perks and benefits, such as:

· Free two-day shipping for purchases across the Comoto Family of Brands

· Generous cash-back opportunities

· 10% off discounts and early access to releases from exclusive brands such as BILT, REAX, Sedici, Speed Metal, Street & Steel, Stockton Tools

Comoto has the largest network of powersports brick-and-mortar retail properties across the U.S., and members can use RPM benefits online, or at any of the more than 160 stores nationwide. To date, more than 20,000 members have joined the RPM program.

“This membership program is based on the vision of creating a feature-rich set of benefits for our community of enthusiasts. We’re inviting riders to officially join the Comoto family and experience the benefits of the membership program that will enable their passion for gear, content and experience,” said Steve Bontempo, Chief eCommerce & Digital Officer. “This is just the beginning, and we’re excited to roll out additional community benefits over the next year.”

To better support motorcycle aficionados and their lifestyles, Riders Plus Members will receive access to an exclusive customer concierge phone line, available 7 days a week (with the option to schedule dedicated appointments), to provide expert insight across the spectrum of purchase considerations. Additional experiential benefits span several categories, including member exclusive event experiences, private access to Twisted Road motorcycle rentals, and a free REVER Pro membership—a $39.99 value.

“We are thrilled to be included in this unique program, making it easier for members across the country to get on two wheels with the support they need—whether that be prepping for a road trip, or testing a new bike before purchase,” shared Austin Rothbard, CEO of Twisted Road. “It’s been rewarding to continue growing ridership in the U.S. with Comoto, two wheels at a time.”

Riders Plus Membership is currently available to any powersports enthusiast for an annual fee of $59.99. Members who join now will receive an exclusive welcome package, along with the first-ever magazine issue of RevZilla’s media brand, Common Tread. To join the community, visit www.revzilla.com/rpm.

About Comoto Holdings
Comoto Holdings is America’s largest and fastest growing omni-channel platform in the powersports aftermarket industry; dedicated to advancing the experience of moto enthusiasts across the globe. Comoto’s brands, RevZilla, Cycle Gear, J&P Cycles, and now REVER, deliver premium products, dedicated expertise, engaging media, and passionate customer support of the rider community, through best-in-class ecommerce and retail experiences.

Highsider Custom Motorcycle Components Now Available in the USA

By General Posts

Paaschburg & Wunderlich USA, LLC, 16315 Monterey Rd., Ste. 100 Morgan Hill, CA 95037

Contact: Holger Mohr, Holger.Mohr@pwonline.us

HIGHSIDER(TM) Custom Motorcycle Components Now Available in the USA
German Engineered – For whatever you ride!

(Morgan Hill, CA, June 4, 2021) — Paaschburg & Wunderlich USA, LLC, the North American subsidiary of the leading European distributor, announces the launch of its premium Highsider brand for the North American market.

Featuring modern styling, efficient technology, and superior quality, the initial product launch includes mirrors, headlights, turn signals, taillights, and related accessories such as handlebar weights, handlebar grips and load equalizers. High functionality, innovative design, and value for price paid are the brand’s hallmarks. Most Highsider components are TUV or EC-Approved, a certification not necessary in the U.S. but an indication of Highsider‘s rigorous testing and quality stance.

Founded in 2008 by Paaschburg & Wunderlich GmbH, Highsider is Europe’s market leader for innovative lighting technology and high-quality motorcycle accessories. According to company Co-owner and CEO, Dr. Oliver Moosmayer, this expansion across the pond follows the company philosophy of “Progress Instead of Stagnation.”

“We are extremely proud and happy to announce the creation of our U.S. organization and the official launch of the Highsider brand in North America. It has always been part of our plan to bring our innovative products to the U.S. market with local inventory and pricing in U.S. dollars to make it very convenient to shop for our products,” said Moosmayer.

Paaschburg and Wunderlich teamed up for the strategic planning and execution of this new venture with industry executive veteran Holger Mohr, who will lead the day-to-day operations as President. “I am extremely excited to lead the efforts in bringing this distinctive brand and product line to riders in the States,” said Mohr. “Nothing gets me more fired up than cool, inventive motorcycle parts, and Highsider is just that.”

“Highsider products are fully stocked and ready to ship from the company warehouse in California. B2B and B2C websites are fully operational. “Our dealers will benefit from the parent company’s proven SAP Business One e-commerce platform, offering efficient interactions and timely communications,”

Mohr added “We have teamed up with WPS and Tucker Powersports for U.S. distribution and are ready to educate dealers about the line.”

For more information about Highsider and the U.S. product portfolio visit www.highsider-us.com Dealers can order online at www.pwonline.us or via phone at 408-465-4555.

Harley-Davidson Removes Branded Merchandise From Amazon

By General Posts

by Brendan Menapace from https://www.goprintandpromo.com

Harley-Davidson Removes Branded Merchandise From Amazon, Prioritizes Its Own E-Commerce Initiative

Harley Davidson CEO Jochan Zeitz said his company will no longer sell branded merchandise on Amazon, instead choosing to prioritize its own dealers’ e-commerce efforts.

“We want to have a fully integrated, digital e-commerce business with our dealers,” Zeitz said, according to The Detroit News. “Amazon was not really something that got our dealers into the mix.”

It’s not hyperbole to say that Amazon dominates e-commerce. But there has been pushback against the site through initiatives such as Small Business Saturday and from big brands such as Nike, which previously announced it would stop selling sneakers and apparel on the site.

For Harley-Davidson, the concern is that Amazon is cutting into branded merchandise revenue from its dealerships. This is particularly pressing after Harley posted fourth-quarter losses, with Zeitz looking to steer the bike toward growth after years of declining sales in the U.S.

That plan, which Harley is calling “Hardwire,” will include premium apparel and accessories as a means of strengthening its brand as more than just a motorcycle company.

The decision to move away from Amazon is also a direct reversal of a previous plan to boost the company, after former CEO Matt Levatich debuted the “digital storefront” on Amazon in October 2018.

If selling on Amazon didn’t work, maybe becoming more autonomous in its e-commerce offerings could help. Consumer habits have changed, and the simple convenience of buying from Amazon isn’t always more popular than being able to buy directly from a company.

We might not see a mass brand exodus from Amazon any time soon, but between Nike and Harley-Davidson, we’re seeing a few major brands testing the waters of e-commerce without Amazon involvment.