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Dec 10
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Lon Nordbye Joins Electrify Expo

By General Posts

Lon Nordbye brings two decades of leadership experience

Lon Nordbye Joins Electrify Expo as Business Development and Sponsorship Executive

(Sioux Falls, SD December 9, 2021) Lon Nordbye has joined Electrify Expo, North America’s largest Electric Vehicle Festival to lead Business Development and Sponsorship efforts. A recent recipient of ‘Expo of The Year’ honors at the 2021 IMPACT Conference, Electrify Expo is focused on scaling the experiential platform, and this appointment highlights the commitment to achieve that.

Nordbye brings two decades of leadership experience in business development and integrated marketing to the Electrify Expo executive team. Lon Nordbye most recently served as VP of Strategy & Commercial Development at the Sturgis Buffalo Chip where he played a significant role in developing some of the rally’s most successful promotions, events, and brand partnerships.

“Our team is excited for Lon to join the company and know he will make immediate contributions that will benefit our partners and fans,” said BJ Birtwell, Founder and Executive Producer of Electrify Expo.

In his new role with Electrify Expo, Nordbye will lead development of Electrify’s e-motorcycle, e-bike, e-scooter, e-skate, and e-surf lifestyle categories. He will also oversee larger scale activations with national, non-endemic brands looking to reach the e-mobility consumer.

“BJ, Jeff and their dynamic team have not only pioneered how consumers engage and interact with e-mobility, they’re pushing the industry, culture and lifestyle of electric mobility forward,” said Nordbye. “I couldn’t be more excited to join an enterprising team and get immersed into the day-to-day work to achieve the high expectations we have for Electrify as well as ourselves.”

Electrify Expo is a weekend festival that takes place multiple times per year featuring the world’s leading brands in e-mobility. Consumers get the opportunity to demo and drive the best electric vehicles the industry has to offer as well as engage with interactive brand displays, enjoy live music and more.

2021 took Electrify Expo to Southern California, Miami, and Austin. 2022 will add additional events in hot e-mobility markets.

Companies interested can learn more by visiting: https://www.electrifyexpo.com/exhibits-press#Exhibitors

About Electrify Expo:

Attend North America’s largest Electric Vehicle event! Fun for all ages, Electrify Expo is a weekend festival that gathers the World’s top EV manufacturers all in one place!

Come see your favorite electric car, motorcycle, bike, scooter, skateboard, surfboard, e-foil and other electric mobility brands as they show off their latest products and technology. Visit their interactive displays, talk with EV experts, and BEST OF ALL, take a free test drive on one of our thrilling demo courses. Kids, have fun on the latest stability bikes or play in the Kids Zone!

With over 500,000 square feet of exhibit and festival space, Electrify Expo is a full day of electrified fun mixed with great food, drinks, music and more. Yes, this is an e-mobility party and everyone is invited!

Oct 21
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Zakar Event Center Named Site of Vance & Hines Off-Road Proving Grounds

By General Posts

Zakar’s professionally built terrain park allows for product testing and demos

California City, CA – October 21, 2021 – The Zakar Event Center and Terrain Park, a subsidiary of RawHyde Adventures, has been named the site of the Vance & Hines Off-Road Proving Grounds (ORPG). As the aftermarket exhaust manufacturer continues to invest in the growing off-road and adventure motorcycle spaces, the ORPG will serve as the company’s private site for product development and testing.

Situated on 100 acres in the heart of the Mojave Desert, Zakar is an ideal location for the new ORPG, offering the Vance & Hines team immediate access to Zakar’s professionally-built terrain park as well as the area’s hundreds of miles of off-road trails.

“We are focused on bringing Vance & Hines exhilaration to all types of off-road riders. Our new proving grounds is an example of our commitment to create a steady flow of great products for off-road fans,” explained Vance & Hines President, Mike Kennedy.

The announcement came on the heels of the introduction of new Vance & Hines exhaust products designed for the adventure motorcycle segment.

“It is refreshing to see a company with the history and pedigree of Vance & Hines invest in the Adventure community,” remarked Jim Hyde, founder of RawHyde Adventures and Zakar Event Center. “ADV riders are all about performance, and to know that the new exhaust for the BMW R 1250 GS is just one of many products to come shows that Vance & Hines is committed to helping grow our space.”

To learn more about RawHyde’s new Zakar Event Center, visit www.zakar-events.com. For additional questions or to get a quote for your event, call (702) 209-8503.

About Zakar Event Center
Zakar, a RawHyde Adventures company, is an Overland Terrain Park and Event Center situated on 100 acres in the Mojave Desert, just two hours north of Los Angeles. In all of North America there is no place like Zakar, an off-road focused motorsports venue offering a full range of hospitality services as well as a professionally built terrain park for training, testing or product demonstrations.

For more information visit www.Zakar-Events.com.

May 18
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Royal Enfield Goodies on Two-Wheels

By General Posts

This Month is Packed with Lots of Two Wheel Goodies

GET ON! MOTO FEST WILL BE PACKED WITH ROYAL ENFIELD THIS YEAR!

Don’t miss out on the inaugural event at the world-famous Texas Motorspeedway. And more importantly, don’t miss out on everything Royal Enfield has planned for the weekend. This weekend, May 21st, 22nd, & 23rd, it all comes together and we couldn’t be more excited. Check out what we have in store for you!

BUILD.TRAIN.RACE. REVEAL
Friday, May 21st | Women’s Motorcycle Show
The Flat Track ladies have come to impress. Be sure to check out what all these incredible ladies have been putting together for the last 5 months.

ROYAL ENFIELD SLIDE SCHOOL
May 21st-23rd | Texas Motor Speedway
Snag one of the last few spots with Johnny Lewis, Moto Anatomy, & Royal Enfield Slide School. You can sign up right now on Moto Anatomy. Hurry!

FULL LINE UP FOR DEMO RIDES
May 21st-23rd | Texas Motor Speedway
You could be one of the first to give the all-new Meteor 350 a demo ride when it makes its first consumer debut. Test out the whole lineup while you’re there!

OUR FAVORITE BUILD THIS MONTH:
Gallinella by BAAK USA
This beauty stopped us in our tracks & even convinced Breeann Poland, Lead of Marketing for the Americas, to throw a leg over it. Needless to say, she had a blast. Be sure to check them out on social!

OUR FAVORITE ACCESSORY THIS MONTH:
S&S Cycle Tapered Cone Slip-On Mufflers made exclusively for Royal Enfield. Take your Twin to the next level & experience a tag-team of sound and performance that will redefine any riding experience. Talk to a dealer or browse our Genuine Motorcycle Accessories catalog for more!

OUR FAVORITE ACTIVITY THIS MONTH:
Getting Sideways at Royal Enfield Slide School Presented by Moto Anatomy. What can we say, it’s a favorite around here. Be sure to check out the full schedule of dates and sign up for near you! Registration is easy at Moto Anatomy.

WHERE TO CATCH ROYAL ENFIELD ON THE TRACK THIS YEAR

JUST ANNOUNCED! The first BTR Flat Track race beings with the AMA District 17 Chicago Half-Mile presented by Royal Enfield and promoted by Track Enterprises in the Women’s Class. This season is bigger & better for the ladies of Build.Train.Race. with more riders, more speed, more turns, & more racing.
See the Build-Train-Race Schedules.

Johnny Lewis is back and it’s shaping up to be one for the books. Be sure to check out how Moto Anatomy Powered by Royal Enfield is doing this season by following along with Royal Enfield North America on Instagram & Facebook for day-of coverage. And keep an eye out on our YouTube channel for all the recaps.
See AFT 2021 Schedule.

Royal Enfield North America www.royalenfield.com

Jul 20
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Indian Motorcycle 2020 Sturgis Update

By General Posts

Indian Motorcycle will be at the 80th Sturgis Rally. Due to the current circumstances, there will be no official owners ride or event. If you are planning to attend Sturgis, here are some additional details:

Sturgis patch will be available at the dealership

Demos will be available at the dealership and on Lazelle Street

VIP Demos for owners will be at the dealership

Owners that sign up for Elite Status at the dealership during Sturgis will get a special gift while supplies last

Ride safe & we hope to see you at the Sturgis owners event in 2021!

This year at the 80th Sturgis Rally, Indian Motorcycle has a VIP Demo Experience that is only for our owners. You have to sign up online before the event to reserve your spot.

An invite-only VIP demo experience for Indian Motorcycle Owners.

About this Event – August 7 to 15.

Because you’re an Indian Motorcycle Owner, you’ve been invited to an exclusive VIP Demo Experience hosted by Indian Motorcycle at the Sturgis Rally.

With this invite you get:

– A thorough walk around of whatever model you choose to ride

– A self-guided, one-hour demo ride

– A special gift

Date: VIP Demos are available almost every morning of the Sturgis Rally from 7:30 – 8:30am. *Please arrive early.

Where: The Indian Motorcycle Sturgis dealership, 2130 Main St, Sturgis, SD 57785

To sign up for the VIP Demo Experience, click the green register button above to sign up for a motorcycle to demo (while they last).

There is limited availability, so please RSVP quickly!

When: Arrive 15 minutes early. Kickstands up at 7:30 am and return at 8:30 am.

Bikes that are available to reserve:

3 – Indian Challengers

2 – Indian Chieftains

2 – FTR 1200s

1 – Indian Roadmaster

1 – Indian Springfield

1- Scout Bobber

Please arrive 15 minutes before your scheduled VIP Demo and make sure to bring proper riding gear: closed-toed shoes, long pants, and eye protection.

We will NOT HAVE helmets you can borrow.

This is an owner opportunity only.

Always wear a helmet, eye protection, protective clothing, and obey the speed limit. Never ride under the influence of drugs or alcohol.

Sign up today. Spaces are limited and must be reserved before the rally starts. CLICK HERE

Location

Indian Motorcycle of Sturgis

2130 Main St

Sturgis, SD 57785

United States