by Andrew Wendler from Forbes Staff www.Forbes.com Though the name “Crocker” may not resonate among the non-initiated as readily as Harley Davidson or Indian, enthusiasts recognize Crocker motorcycles as some of the most desirable and powerful bikes of the pre-war era. Founded by engineer and former Indian dealer/distributor Al Crocker, the brand saw its first success with the Speedway, a single-cylinder bike that quickly became a favorite of west-coast racers. Encouraged by his success, Crocker sold his Indian dealership in the mid 1930s and established the the motorcycle company at 1461 Venice Boulevard in downtown Los Angeles . Leading off with the “Small-Tank” Crocker in 1936, Crocker followed up with the “Big Tank” model in 1939. Frequently built to customer specifications, several examples came equipped with a 91 cubic-inch v-twin engine (1491 cc) that helped the Big Tank earn its reputation as the fastest bike of the era. According to folklore, Crocker reportedly advertised that if a customer’s Big Tank v-twin was beaten by a stock Harley Davidson, he would refund the owner’s money. No record exists of a refund being issued. Often referred to as the Duesenberg of Motorcycles, the Crocker Big Tank is undeniably American. Large and brash, the bike incorporates numerous aesthetic and functional design disciplines of the era, displaying both aviation and marine overtones in its design and construction. No attempt is made to hide the mechanical bits; from the bicycle pedal kick-starter to floorboard-style footrests and from the exposed fuel and oil lines to the tank-mounted shifter, functionality and elegance exist in harmony. Often, it’s this tangible and endearing characteristic that separates merely rare motorcycles from the truly desirable and significant ones. That said, most experts agree that fewer than 30 Crocker Big tanks were built. This 1940 Crocker Big Tank on the block at
