CEO

Siddhartha Lal has appointed Vinod Dasari as Royal Enfield CEO and will support him only on product and brand-related areas The move has striking similarities to his father Vikram Lal’s decision to step away from Eicher Motors more than two decades ago Mumbai: Twenty-two years after Eicher Motors Ltd founder and former chief executive officer (CEO) Vikram Lal gave up his executive powers to let professionals run the company, his son Siddhartha Lal has initiated a similar transition. Lal junior has appointed Ashok Leyland Ltd’s Vinod Dasari as the CEO of the company’s motorcycle brand Royal Enfield. Lal is also giving up his executive responsibilities at Royal Enfield to ensure that Dasari gets a free hand in running the company. The move has striking similarities with the decision made by his father. In 1997, Vikram Lal had stepped down as chairman of Eicher Motors and had elevated Subodh Bhargava as the group’s CEO and chairman. Subsequently, Vikram Lal had joined a newly formed supervisory board to monitor the operations of the group. However, within a few years, Siddharth Lal had taken over the reins at Royal Enfield, which was then on the verge of closure, and revived it. In doing so, Lal also established his grip on the remaining group businesses and consolidated them under two verticals: motorcycles and commercial vehicles. Lal will continue to be the managing director of the parent company for now. “To achieve our audacious goal of 2030, to catalyse and reshape the world of motorcycling towards middle-weights, thereby growing at twice the pace of the industry, I believe that we now need to run the company differently. While I have thoroughly enjoyed being at the helm of Royal Enfield for a large part of the 20 years that I have spent here, I believe I […]