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Annual Motorcycle Ride for Toys for Tots to Begin October 24

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by Allison Keys from https://www.krqe.com On Sunday, Oct. 24, the 17th Annual Ride for Toys for Tots will kick off the season. Toys for Tots begins collections for holiday season during motorcycle run. As a child, there is nothing quite as exciting as waking up on Christmas morning with presents under the tree. However, not every child gets to experience that feeling. The Toys for Tots campaign works to change that. Assistant Program Coordinator Paul Caputo and Maj. Mike Schroeder discuss the campaign and how it’s making a difference in the lives of local children. A program by the US Marine Corps Reserve, Toys for Tots strives to collect new, unwrapped toys during October, November, and December every year and to distribute them as Christmas gifts to children in need within the community. On Sunday, Oct. 24, the 17th Annual Ride for Toys for Tots will kick off the season at the Super Walmart located on 528 and Enchanted Hills. Registration for the motorcycle ride starts at 9 a.m. with a ride to Thunderbird Harley-Davidson at 5000 Alameda Blvd. for an afterparty. The entry fee to the event is an unwrapped gift. For more information on how to get involved with the program, visit https://toysfortots.org/. If you’d like to put a donation box for toys at your business, call Paul Caputo at 505-975-2033. WATCH: Full interview with Toys for Tots Asst. Program Coordinator Paul Caputo and Maj. Mike Schroeder

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BMW Motorrad campaign for Women’s International Day in Motorcycle

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Bia Dantas celebrates Womens International Day in Motorcycle success campaign BMW MOTORRAD launched campaign starring Bia Dantas among other figures. The purpose was to emphasize the empowerment of women in commemoration of Women’s Day. My time in the world of motorcycles just started & I couldn’t have a better start… happy to participate in this project, from a brand that I admire and with such outstanding professionals and women” — Bia Dantas MIAMI, FLORIDA, UNITED STATES, May 10, 2021 — Under the motto: Together we are stronger. Make Life a Ride. On March 8, BMW MOTORRAD launched a campaign starring the Influencer, DJ and Top Model Bia Dantas among other figures. The purpose of the campaign was to emphasize the empowerment of women in the framework of the commemoration of International Women’s Day. The campaign was recorded in the vicinity of the Teotihuacan pyramids, which allowed the construction of a perfect and unique setting. Weeks after the campaign launch, we can assure you that the campaign was very successful and had a relevant scope. Consolidating BMW Mexico as the leading motorcycling company and with great proximity to the female consumer. It should be noted that the message of the campaign focuses on highlighting the path that each personality has had to travel with its challenges and the power of motorcycling to support the development of women in groups and individually. Emphasizing that together or individually with effort and preparation the woman is stronger. Bia Dantas was the perfect influencer for this campaign. Also, the crew had a Balloon Ride next to the Teotihuacan Pyramids that create a perfect environment for team production. On the other hand, Bia Dantas highlighted that during the filming of the campaign she had her country very present: “I bring my jacket from my dear old

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More Motorcycle Safety Awareness campaigns by authorities

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California Highway Patrol asking motorists to drive with caution from https://www.kget.com The California Highway Patrol is recognizing May as Motorcycle Safety Awareness Month. The department says as the weather warms up, more and more motorcycles and cars are expected to be hitting the road. Preliminary data from the CHP’s Statewide Integrated Traffic Records System show more than 500 people were killed in motorcycle-involved crashes in California in 2020 and more than 11,500 people were injured. Here in Kern County, at least eight people have died in motorcycle crashes so far this year. The CHP is asking motorcyclists to be responsible and properly equipped. They’re also asking drivers to watch out for motorcyclists on the road. CHP: Motorcycle safety requires everyone’s attention by Jaime Coffee, Information Officer II, California Highway Patrol from http://antiochherald.com The warming weather and increasing number of vehicles traveling on California’s roadways offer a timely reminder of the importance of motorcycle safety awareness for motorcyclists and motorists alike. By recognizing May as Motorcycle Safety Awareness Month, the California Highway Patrol (CHP) emphasizes safe riding and driving practices for everyone. “Motorcyclists who are responsible, informed, and properly equipped can help reduce rider deaths and injuries,” CHP Commissioner Amanda Ray said. “Motorists are also key to reducing crashes by being aware of the dangers and challenges of motorcycle riding. Taking the time to look twice for motorcyclists can save a life.” “Motorcycle riders are more vulnerable out in the elements, which is why it is important for drivers to always be mindful of riders,” California Office of Traffic Safety Director Barbara Rooney said. With more than 1.4 million licensed riders, motorcycles are a popular mode of transportation for Californians, another reason motorcycle safety awareness is paramount. Preliminary data from the CHP’s Statewide Integrated Traffic Records System show more than 500

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Ghost Bike motorcycle statue for awareness

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by Dan Soul from https://www.mylloydminsternow.com Ghost bike stands again as reminder of motorcycle safety, tribute to fallen riders The Lloydminster Sport Riders are putting up a ghost bike for another year, to serve as an important reminder for drivers and motorcyclists to share the road and keep each other safe. The motorcycle statue was first put up last year, not only as a reminder to be road aware of bikes but as a sobering reminder of and a way to honour fallen riders as well. With this month marking Motorcycle Safety Awareness Month in Alberta, it will stand at the 59 Avenue-25 Street intersection. The administrator of the LSR, Philip Cummine, says the bike’s key message is being cognizant of the riders people share the road with. ” We want to make sure everyone gets home safe. So we want to help bring the awareness to make sure that people realize that there are motorcycles out there, and a lot of motorcyclists are putting their life on the line when they get out on the road because, for them, a simple accident can be life-threatening.” Riders are out on the road much more in the summer, and both they and drivers can take steps to be protected. For people on their bikes, this means wearing protective gear, making a plan for their ride, and not going out alone so that someone is there to help. Drivers should keep an eye out for riders, be extra diligent in checking blind spots and mirrors, and slow it down when coming up on someone on a motorcycle. Lloydminster RCMP Sargeant Brad Mouland says every year they respond to accidents between motorcycles and cars and they want people on both sides to be aware. “Within Lloydminster, unfortunately, we have seen injury-related collisions and fatalities.

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Harley-Davidson announces the “Get Out and Ride” Sweepstakes

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Harley-Davidson celebrates a New Year with 80 Prizes for the Rides ahead. MILWAUKEE (February 8, 2021) – Harley-Davidson’s mission brings people together and helps riders experience freedom for the soul. Harley-Davidson is celebrating its mission with the “Get Out and Ride” sweepstakes. There are 80 prizes to win in honor of the 80th Anniversary of Daytona Bike Week, and one custom grand prize motorcycle to celebrate the start of a new year of riding. “Following Harley-Davidson’s global celebration of riding at the virtual H-D 21 event, we’re excited to get riders rolling into a great year ahead,” said VP Marketing Theo Keetell. The “Get Out and Ride” Sweepstakes is Harley-Davidson’s invitation to kick off the riding season and rediscover the road.” From February 8 to April 16, Harley-Davidson is giving riders reason to celebrate with a sweepstakes that everyone in the U.S. can participate in. Through riding-related activities and visiting your local Harley-Davidson® dealer, participants earn entries for a chance to win prizes celebrating the community and spirit of two wheels. This includes a custom 2021 Harley-Davidson® Road Glide® motorcycle and weekly drawings for 80 additional prizes. “Get Out and Ride” Sweepstakes Riders can earn entries by participating in the following: Enter the “Get Out and Ride” Sweepstakes Come back for instant win prizes throughout the campaign Visit your local participating Harley-Davidson dealership Demo Harley-Davidson motorcycles The “Get Out and Ride” Sweepstakes is a perfect opportunity to demo, try-on, and experience all the new Harley-Davidson® products for 2021 including motorcycles, parts and accessories, and general merchandise. For more information visit: https://harleydavidson.promo.eprize.com/getoutandride/ NO PURCHASE NECESSARY.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 YEARS AND OLDER.  VOID WHERE PROHIBITED. Promotion ends 4/16/21. For Official Rules, alternate method of entry, prize descriptions and odds

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SA Police launch first solo road safety campaign with a focus on the safety of motorcyclists

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by Steve Rice from https://www.perthnow.com.au Motorcycles – there’s a lot riding on it. SA Police’s first solo road safety campaign intermingles the process of starting a bike with candid moments of a father’s life. You’ll ride slower after this. The campaign – the first since the Motor Accident Commission was wound up in June – focuses on motorcycle riders and specifically men, who are most at risk while on the road. It emphasises the need for them to return home safely and shows a variety of invaluable life elements – partners, children and pets – that would be lost if they died. Police say riding motorcycles is a dangerous form of transport because of low visibility and minimal protection on the roads and that men are over represented in casualty crashes. Motorcyclists comprise 15 of the state’s 89 road fatalities so far this year, compared with 10 for the whole of 2018. The greatest representation of motorcycle-related serious injuries last year were men aged 50-59 followed by men aged 30-39. SA Police acting Assistant Commissioner Dean Miller said the campaign aimed to address attitudes towards motorcycle riding. “Police are committed to improving road safety to reduce road deaths and serious injury crashes on South Australian roads,” he said. “We believe this is a very balanced approach to changing road user behaviour, particularly for motorcyclists. It contributes to our overall goal to make our roads safer for every road user.” Police Minister Corey Wingard said the campaign was hard-hitting and would make an impression on motorcycle riders. “We as a Government needed to look at better ways of tackling road safety,” he said. “SAPOL is in a unique position when it comes to road safety issues as they see first-hand the trauma that can occur on our roads. “I applaud SAPOL

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We the Riders: One Movement for Everyone

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Limitless. Global. Unified. WTR is a community for ALL riders. The Fédération Internationale de Motocyclisme (FIM) today announced its branding re-release for the We, The Riders (WTR) campaign. Both on and off the roads, all riders are equal, and there is strength in their beautiful diversity; this is the core vision of the rebranded We, The Riders campaign that is being launched today through the release of their promotional video. WTR stands ready to deliver an unmatched community experience and aims to unify the global population of motorcycling enthusiasts, providing them with a central social media hub. Anyone can be passionate about motorcycling, anyone can learn to ride, and anyone can be a rider. Diversity is one of the fundamental, underpinning features of riding, and this historic movement will bring an unprecedented sense of closeness and community into the motorcycling world. “Motorcycling is a global sport, pastime and passion, and it deserves an authentic, global movement that brings everyone together. Across all levels of performance, from all nations and across all differences, motorcycling has the capacity to unify people, and that is exactly what We, The Riders, is going to facilitate.” explained Jorge Viegas, FIM President. The aim of the WTR campaign is to create a global movement for a safer, more sustainable, more exciting and more unified riding experience, free from discrimination and full of diversity. The movement was founded on four pillars, all given equal weight: ● Safety: education drives change, and the WTR movement will provide both online education and downloadable guides, as well as develop the reach of influential safety Ambassadors who are to be tasked with promoting rider safety across all aspects of motorcycling. ● Sustainability: diffusing news and information on eco-friendly motorcycling research, reporting on all concrete FIM actions for sustainability, and showcasing members’

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