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Dec 31
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Buell® Announces Upcoming Job Openings for Q1 of 2023

By General Posts

Buell® Announces Upcoming Job Openings for Q1 of 2023 based in Grand Rapids, Michigan

Buell Motorcycles, a Grand Rapids, Michigan-based manufacturer of high-performance motorcycles, is looking to add skilled and motivated individuals that have a passion for building exciting new products, contributing to a dynamic work environment, and becoming part of the Buell team.

“We are excited to take another big step forward in the continued growth of Buell. Today that big step forward is growing the Buell team here in West Michigan,” said Steve Laham, Chief Products, Development & Strategist Buell Motorcycle Co. “The Buell team’s expansion is in a multitude of areas of growth and will allow us to continue providing high performance motorcycles in the marketplace.”

Over the next three months, Buell will be hiring full and part-time employees across multiple areas within the company including:

  • Engineering
  • Manufacturing Operations
  • Digital Marketing Specalist
  • Production Staff
  • Painting Professionals

Prior skills and experience are a plus, but not a must with the right enthusiasm, self-motivation and a willingness to contribute to a dynamic work environment, and becoming part of the Buell team.

“We’ve built out an excellent senior leadership team with deep experience across the motorsports and transportation industries that all have a passion for two-wheeled products.” said Bill Melvin, CEO of Buell Motorcycle Co. “We are looking towards the future of the company and will continue to grow our team here in Grand Rapids to keep up with demand and develop some new exciting products.”

With formal job postings expected in Q1 of 2023, interested parties can submit their resume and position of interest to careers@buellmotorcycle.com.

Buell is back and delivering performance and excitement at every turn. For future Buell updates, follow our news page on our website and our social media pages.

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Feb 25
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Buell Unveiling World’s Fastest Production Dirt Bike in Daytona

By General Posts

Grand Rapids, MI – Buell Motorcycle is back and unveiling yet another future model at Daytona Bike Week 2022. On Saturday March 5th at high noon, Buell will unveil the new Baja DR (Dune Racer) test prototype in their booth at Destination Daytona. The Buell Baja DR will be the world’s fastest production dirt bike, built right here in America.

“This is a pivotal moment for American motorcycles and really puts Buell on the map. We are on track to build the world’s fastest and solely American-built production off road bike,” said Bill Melvin, CEO of Buell Motorcycle Co. adding, “less than 1% of the world is covered with pavement, the Buell Baja DR is designed to dominate the other 99.7%. It will give riders the freedom to go anywhere in the world, faster and with more power, harnessing our 1190 engine. The Buell Baja DR is a beast, elevating the brand to even greater heights, and will bring passion back for American-built motorcycles.”

Buell’s entry into the off-road segment won’t go unnoticed by the competition. The Buell Baja DR takes its design inspiration from Buell’s success on the American Hillclimb racing circuit with 2X World Champion Logan Cipala on board. Buell has posted videos of the race prototype on their Instagram page. The 1190 flies through the air, while racing in only first gear!

The production Baja DR model specs and features are: 175hp liquid cooled, 72-degree V-twin engine with 101 ft lbs. of torque, trellis frame, adjustable swing arm for a 66” to 70” wheelbase, and industry standard 37” seat height with 26.75 degree rake. The Buell Baja DR will be unmatched at the top of the market for speed and performance, while clearly signaling the New Buell will not be strictly on-road any longer but going off-road too.

Reservations for production slots for the Baja DR model will go live on March 5th at 12pm EST (noon) and cost just $25. Estimated retail for the model will start at $19,995 with production planned for 2023.

Learn more about what the future has to offer from Buell at Daytona Bike Week 2022 with the unveiling of the new Baja DR and SuperTouring model prototypes on Saturday March 5th. Both motorcycles will be available for customers to view March 5th to 13that Destination Daytona in the booths 100 yards north of JP Cycles Superstore.

Buell is back and unveiling the future while delivering excitement at every turn.

For future Buell updates, follow our news page on our website and our social media pages.

Website: www.BuellMotorcycle.com

Email for Information: Info@BuellMotorcycle.com

Oct 21
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Buell Motorcycle introducing new Buellvana® online reservation system

By General Posts

Buell is back and introducing Buellvana®, the new online reservation system making it easy to reserve, buy, and ride a new Buell.

Buellvana® Reservation System Goes Live Nov. 1, 2021

Grand Rapids, Mich. – Buell is Back…and on Monday, November 1, 2021, is introducing the new Buellvana® online reservation system allowing customers to reserve a production slot for their new Buell motorcycle.

In today’s digital world, customers expect simplicity when placing an order along with easy delivery. Buellvana® achieves both in an innovative way for customers and dealers. In 3 simple steps, customers can 1 – Reserve a production slot for $25, 2- Confirm their configuration, and 3 – Make final payment and arrange local delivery.

“We have tested the Buellvana model over the last 3 years and it works flawlessly,” said Bill Melvin, CEO of Buell Motorcycle Co. “Customers want an easy transaction and product delivered right to their community. Dealers want satisfied customers, a manufacturer that helps them solve issues, with an opportunity to maintain their profit margin. Buellvana achieves that and will be a model of the future for manufacturers.”

What is Buellvana®? Well, if nirvana is owning and riding a Buell, then Buellvana® is the ease of purchasing a Buell Motorcycle. The new Carbon Fiber Hammerhead 1190 will start at $18,995 retail, the Carbon Fiber 1190 SX will start at $17,995 retail, and increase with additional options, including an option for an extended warranty.

Here is how it works in three easy steps:

1. Go to www.BuellMotorcycle.com and place a $25 dollar reservation for a production slot, plus receive a limited-edition Buell hat.

2. When your production slot nears, the Buell sales team will call to discuss and confirm the exact model configuration. In addition, your local delivery location and local service dealer will be identified.

3. Ready for delivery. The Buell sales team will call to finalize payment and arrange delivery of your new Buell Motorcycle.

It’s that easy, it’s Buellvana®.

Production will begin in November, so reserving a production slot early will ensure customers get to the front of line. Want to wait until Spring for delivery…customers can do that too!

“Buell fully understands the customer’s need for a local servicing dealer and its importance to customer retention success. We also respect and are committed to building a strong service network to support our customers. Buellvana achieves that,” said Steve Laham, Chief Products, Development & Strategy officer. “With the rapidly changing nature of consumer online behavior, and demand for more choice, Buellvana is a more effective use of resources while satisfying the service dealer and our customers’ desires.”

Buell is back and introducing Buellvana®, the new online reservation system making it easy to reserve, buy, and ride a new Buell.

For future Buell updates, follow our news page on our website and our social media pages.

Website: www.BuellMotorcycle.com

Jun 29
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Logan Cipala Climbs to the Top with Buell® for Another Win

By General Posts

Riding the 1190HCR Buell® brings another win for Logan

[Columbus, Mon.]: On June 26, 2021, Nitro National Pro Hillclimb held races for multiple classes with Logan Cipala competing in the 450, Xclimb, 700, and the Open class. In the open class, Cipala competed on the Buell® 1190HCR.

Saturday’s competition was fierce in the open class with the top players being Harold Waddell on a GSXR1340, Jake Anstett on a KTM1190, and Cipala on the Buell 1190HCR.

“Being the first trip to this event on the new bike was a little nerve wracking but the new chassis and Buell motor combination worked incredibly well,” said Logan Cipala. “Qualifying on Friday I took second and left my setup unchanged going into the finals. However, Saturday the hill dried up quite a bit, but my IRC M5B Evo tires helped keep the power to the ground.”

Even with Cipala’s nerves on edge he powered through the hillclimb, trampling the competition for another win on his Buell 1190HCR.

“Congratulations from the Buell family to the Cipala’s and especially Logan on taking first place on his Buell 1190HCR,” said Steve Laham, Chief Product Officer at Buell Motorcycle. “I was on my way home from the NHRA race in Norwalk Ohio on Saturday evening and I was thinking how special it would be to win at NHRA and at the Nitro nationals, then late in the evening the text came that Logan flew his Buell into first place for the win.”

Visit the Buell website for more information at: www.BuellMotorcycle.com.

Feb 25
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Erik Buell Says He’s Not Involved in the Buell Motorcycles Revival

By General Posts

by Daniel Patrascu from https://www.autoevolution.com

Last week’s announcement of the Buell Motorcycles revival caused a lot of emotion. Although mostly out from the public eye for quite some time now, the name is still entrenched enough in the public consciousness to hint that, had it not been for Harley-Davidson’s poor choices a decade ago, would have been a big player in the industry by now.

The revival of the moniker is fueled by the company holding control over it, Liquid Asset Partners (LAP). The comeback was announced by LAP’s Bill Melvin, who hinted at the revival and a flood of no fewer than ten models over the next three years. Those are said to range from dirt to touring bikes, and from dual-sport to cruisers. There’s possibly even an electric two-wheeler in the cards.

The official announcement left out any indication of Buell’s founder, Erik Buell, being involved in this. That led to speculation in some circles that the former Harley-Davidson employee might have a role to play. He doesn’t, of course, and made that perfectly clear in an email sent over to Road Racing World.

Buell Motorcycles was born in 1983 in Michigan, and by the 1990s, it was already beginning to become part of Harley-Davidson. As usual, the Milwaukee monster messed up a lot over the following decade, and in 2009 it killed Buell as a brand. Erik calls this outcome the result of unwise choices made by Harley’s executives.

Having lost Buell, the man moved on to create Erik Buell Racing, but for various reasons, that business failed too, and it eventually crossed over to LAP.

Presently, Erik Buell is involved in a company called FUELL, in the business of making electric “urban mobility solution for cities.” He says he has nothing to do with LAP’s announcement and is no longer involved with neither EBR nor Buell Motorcycles.

Mar 05
Love1

Erik Buell launches electric motorcycle brand

By General Posts

Erik Buell is riding back to motorcycle business with Frederic Vasseur of Formula E and F1 fame and entrepreneur, Francois Terny. Buell is all set to launch an electric motorcycle brand called Fuell.

Fuell Flow comes in 11kW (125cc-equivalent) or 35kW (A2-licence equivalent) versions and uses a hub motor on the rear wheel to leave space for 50 litres of integrated storage.

Fuell claims a city range of 125 miles for the Flow needing charging at a public charger. It carries an American price of $10,995.

The Fuell Fluid is an e-bike with a range of 125 miles at 20mph or 28mph versions producing almost 74ftlb of torque from two 500Wh, removable batteries.

The Fluid also uses a virtually maintenance-free carbon belt drive system and internal hub gears.

Fluid will cost $3295 in America, with financing options for both bikes favouring usage over ownership through credit, leasing or battery leasing.

More will be revealed in the coming months, but Fuell claim that deliveries of the Fluid will start in 2019, with the Flow rolling out in 2021.

There’s no mention of whether the bikes will be introduced in Europe.