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Buell Motorcycles

Buell Motorcycle introducing new Buellvana® online reservation system

By General Posts

Buell is back and introducing Buellvana®, the new online reservation system making it easy to reserve, buy, and ride a new Buell.

Buellvana® Reservation System Goes Live Nov. 1, 2021

Grand Rapids, Mich. – Buell is Back…and on Monday, November 1, 2021, is introducing the new Buellvana® online reservation system allowing customers to reserve a production slot for their new Buell motorcycle.

In today’s digital world, customers expect simplicity when placing an order along with easy delivery. Buellvana® achieves both in an innovative way for customers and dealers. In 3 simple steps, customers can 1 – Reserve a production slot for $25, 2- Confirm their configuration, and 3 – Make final payment and arrange local delivery.

“We have tested the Buellvana model over the last 3 years and it works flawlessly,” said Bill Melvin, CEO of Buell Motorcycle Co. “Customers want an easy transaction and product delivered right to their community. Dealers want satisfied customers, a manufacturer that helps them solve issues, with an opportunity to maintain their profit margin. Buellvana achieves that and will be a model of the future for manufacturers.”

What is Buellvana®? Well, if nirvana is owning and riding a Buell, then Buellvana® is the ease of purchasing a Buell Motorcycle. The new Carbon Fiber Hammerhead 1190 will start at $18,995 retail, the Carbon Fiber 1190 SX will start at $17,995 retail, and increase with additional options, including an option for an extended warranty.

Here is how it works in three easy steps:

1. Go to www.BuellMotorcycle.com and place a $25 dollar reservation for a production slot, plus receive a limited-edition Buell hat.

2. When your production slot nears, the Buell sales team will call to discuss and confirm the exact model configuration. In addition, your local delivery location and local service dealer will be identified.

3. Ready for delivery. The Buell sales team will call to finalize payment and arrange delivery of your new Buell Motorcycle.

It’s that easy, it’s Buellvana®.

Production will begin in November, so reserving a production slot early will ensure customers get to the front of line. Want to wait until Spring for delivery…customers can do that too!

“Buell fully understands the customer’s need for a local servicing dealer and its importance to customer retention success. We also respect and are committed to building a strong service network to support our customers. Buellvana achieves that,” said Steve Laham, Chief Products, Development & Strategy officer. “With the rapidly changing nature of consumer online behavior, and demand for more choice, Buellvana is a more effective use of resources while satisfying the service dealer and our customers’ desires.”

Buell is back and introducing Buellvana®, the new online reservation system making it easy to reserve, buy, and ride a new Buell.

For future Buell updates, follow our news page on our website and our social media pages.

Website: www.BuellMotorcycle.com

EBR Motorcycles Gets New Retail Finance Partnership

By General Posts

ThunderRoad Financial, LLC will offer retail financing to Participating EBR Motorcycle Dealers beginning November 16th. This partnership will provide the EBR Dealers with one of the most competitive financing programs available today.
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“ThunderRoad Financial has in the last three years developed a great reputation for providing competitive and flexible financing programs to motorcycle dealers and their enthusiasts. With a team that consists of some of the most experienced and passionate motorcycle underwriters in the industry, they truly understand how to put a deal together and get the rider rolling down the road,” Said Erik Buell of EBR Motorcycles. “With over 400 dealers and growing by the day, they are certainly doing something right.”

“For years Erik Buell has been synonymous with superb design, forward thinking and insightful engineering. The new EBR Motorcycles are a testament to that. Being partnered with EBR Motorcycles and their dealers is going to give us a great opportunity to provide the same cutting edge financing to their customers,” said Donal Hummer Jr, President and CEO of ThunderRoad Financial. “The type of customer that pays attention to the details and appreciates excellence in form and function, who wants to own and ride an EBR motorcycle, is just the customer we are looking for. Whether the EBR riders are going down the highway or carving up the canyons, they will definitely be taking the road by storm.”

“It is going to be an exciting 2017 as we watch EBR Motorcycles expand their products and dealer base and we are proud to be associated with them,” said Donal Hummer.