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Harley sets target of 4 mln riders in U.S. by 2027

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by Tanzeel Akhtar , Benzinga Staff Writer at https://www.benzinga.com

Harley-Davidson, Inc. HOG 3.9% said Tuesday it is strengthening its efforts to build the next generation of riders and hopes to grow the total number of Harley riders in the U.S. to 4 million by 2027.

The company reports there were about 3 million total Harley-Davidson riders in the U.S. in 2017. Harley-Davidson said it has also sharpened its objectives outside the U.S. and plans to grow its international business to 50% of annual revenue.

“We see a meaningful opportunity to leverage the power of the brand to demonstrate how riding a Harley-Davidson fills the mind, body and soul in ways that help riders live for real,” CEO Matt Levatich said in a statement.

“We’re on a quest to build the next generation of Harley-Davidson riders. We are activating our refined plan with focus and an intensity to create new pathways to Harley-Davidson and expand access and appeal to more people around the world.”

Harley-Davidson shares were trading down 1.98% at $34.71 at the time of publication. The stock has a 52-week high of $46.22 and a 52-week low of $30.17.

Gasoline Alley Harley Davidson hosts 7th annual Toy Run

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by Sean McIntosh at https://www.reddeeradvocate.com

Bikers jumped on their motorcycles this weekend to help make Christmas better for central Alberta children.

The seventh annual Toy Run was held at the Gasoline Alley Harley Davidson Saturday morning, where toys and money were donated to the Red Deer Christmas Bureau.

“We have to hold the event a little early every year so we can ride before the snow hits,” Bailey Quirico, Gasoline Alley Harley Davidson marketing manager.

“Our hog chapter, a group directly out of our dealership, puts (the Toy Run) on for us. So we just basically host it and provide the food.”

The bureau is a non-profit organization that supports children and families in need at Christmas through mobilization of community volunteer and financial resources.

The total dollar amount raised is expected to come in around $1,000, with about 100 toys donated – the business had toy donation bins up for the past two weeks.

Quirico said the event has grown since its inception.

“It’s getting a lot more attention. We’ve noticed a lot of other riding groups are starting to do it as well,” she said.

“A lot of times (the participants) will strap the toys to their bikes and do little parades. It’s a way to give to children for Christmas.”

Teresa Patterson, Red Deer Christmas Bureau Society vice-president, said the organization is 100 per cent volunteer-run and receives no government funding.

“The only way we keep our doors open is events like this … and with the help from all our sponsors,” she said.

“We completely rely on community fundraising and volunteers.”

This past year, more than 1,200 children received presents, as well as Christmas dinner and breakfast.

“I think one of the biggest Canadian traditions we have is Christmas. With the way the economy has been we have seen a jump (at the Christmas Bureau) and it has stayed high,” she said.

The bureau is “very popular in the community and everyone thinks it’s very important because Christmas is a traditions close to Canadian hearts.”

The bureau will host its annual general meeting Sept. 26. For more information, visit reddeerchristmasbureau.com.

Oil in the Blood – Documentary

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‘Oil in the Blood’ is a documentary feature film on the contemporary custom motorcycle culture. The film is directed by biker biker Gareth Maxwell Roberts and produced by Lucy Selwood.

This is not a film about motorcycles, it’s a film about motorcycle people.

The philosophy of individualism is embedded in motorcycling. The desire to be different and unique, is at the root of the motorcyclist’s imagination. Modifying, customising, and changing bikes is at the very heart of the biker. Custom motorcycle culture has experienced a renaissance in recent years, and what was once a niche subculture now bears a significant influence on the international mainstream motorcycle industry.

Over the last three years, Gareth and Lucy have interviewed nearly three hundred bike builders, riders, journalists, artists and racers; the very heartbeat of this culture. They’ve communed with like-minded souls in Britain, Europe, Japan, Australia, The Far East, Africa and the US. They’ve spoken to major manufactures Harley Davidson, Yamaha, Royal Enfield, Ducati and BMW.

Lucy and Gareth have filmed at the Petersen Automotive  Museum in Los Angeles, The Amercian Motorcycle Museum in Holland, The Malle Mile, Wheels & Waves in Biarritz, The Trip Out, The Brooklyn Invitational, The Distinguished Gentlemans Ride in London and New York, Throttle Roll in Sydney, Indian Larry’s Block Party, Dirt Quake, Snowquake, The Malle Mile and The Trip Out in rural England, The One Moto Show in Portland, Mama Tried in Milwaukee, Mooneyes in Tokyo,  and The Handbuilt Show in Austin.

The film-makers filmed a collaboration between Harley Davidson and maverick bike builders El Solitario in the Sahara, flat track racing in dusty bowls and indoor arenas, ice racing in Wisconsin and in the Alps, and the American Wall of Death in the Texas sun. They’ve shot dozens of cool custom bikes being ridden through the urban streets, the twisting mountain roads, through the rolling green countryside and the scorched flat plains. They’ve filmed choppers, café-racers, flattrackers, sprint bikes, electrics, old school specials and urban brats, hundred-thousand dollar pristine beauties and five hundred buck rippers.

Gareth is  a career film maker and life-long biker, having ridden most kinds of bikes over the last thirty-five years. He’s had had stints as a motorcycle courier and a wholly undistinguished but highly enjoyable racing career; been on some great adventures and crashed more times than he cares to remember. He’s a repeat offending terrible mechanic, but thankfully has talented friends.

You can see more details of our exploits  at www.oilintheblood.cc and on Instagram @oilintheblood, and view trailers and teasers on our recently launched youtube channel https://www.youtube.com/channel/UCfpkn6aI9ijjQRiBZFf5akA?view_as=subscriber

“Oil In The Blood” has it’s worldwide release on October 14th for sale and rental on Amazon, iTunes, and google. DVD/ Blu-ray available on pre-order now on Amazon.
Please tag @oilintheblood #oilintheblood www.oilintheblood.cc

Spoke Wheel Belt Buckle

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Spoke Wheel Belt Buckle
Hand crafted by Keith “Bandit ” Ball in brass.
2 1/2″ diameter

SEE THE CHOICES IN BELT BUCKLES – Click Here

http://shop.bikernet.com/product-category/leather/5-ball-leathers/belt-buckles/

We pride ourselves in reaching beyond tech and event news to follow the romantic side of the lifestyle, the romance, road stories, and fiction.

Staff members build custom motorcycles, ride across the country, travel around the world, write books and pull over to help broke-down bikers. It’s where the ride begins and the adventure never ends.

 

Exclusive in the Cantina – Subscribe Today

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Bikernet Weekly News for 01 August 2019

Sturgis is starting tomorrow and news is coming in from the road out. The cute little Easyriders French editor is coming to see me next week. Frankie went to MetalSport about his FXR front wheel yesterday and is coming to see me around his Dyna front wheel today.

Hell, James and Jeremiah rolled James’ Dyna in the shop yesterday while George “The Wild Brush and I worked on the canopy latch. They replaced his stock clutch with an extra plate Barnett clutch. We will bring you a report next week. Works like a champ, if you have upgraded your performance package.

I’m also working on three bike features for Bikernet Readers. Let’s hit the news:

CLICK HERE TO READ THE WEEKLY NEWS IN THE CANTINA

Motorcycle Museums Worth Making a Pit Stop For

Every bike has a story and taking a look back at how motorcycles have evolved over the years can bring out the warm fuzzies of even the toughest rider. Lucky for us history buffs, there are a ton of museums around the United States that will gladly transport you back in time and show you just how far we’ve come in the motorcycle industry.

Check out our list of the top five motorcycle museums you need to visit below.

CLICK HERE TO READ THE TRAVEL SUGGESTIONS IN THE CANTINA

Motorcycle Clubs and the One Percenter

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It’s no secret that Americans love outlaws, from the legends and lore of rebellious (and illegal) acts by the Founding Fathers, to the bushwhacking and bank-robbing capers of Butch Cassidy and the Sundance Kid, to the “bad boy” music of Elvis Presley, the Rolling Stones and Dr. Dre.

American culture and mass media have led inexorably to characters that embody this bad-boy attitude – a recent example being Jax, the heartthrob outlaw biker star of the TV show “Sons of Anarchy”. Western society has a long established canon from which we “learn” about society from fictional dramas. And the more we watch shows like “Sons of Anarchy,” the more a news story will seem to fit our mental construct of “how those people are.” The same is true of popular TV crime dramas’ portrayal of American minorities’ involvement in violent crime. And it seems that every time outlaw motorcycle clubs are portrayed in the news, it’s because of something terrible, such as the deadly events in Waco, Texas. Add to this the fact that the outlaw biker narrative has been largely controlled over time, not by members of the culture, but by outsiders and the misconceptions grow.

The term 1%er was first used in print in the pages of Life Magazine during the 1960’s. The article was a contrived response to an AMA rally in Hollister CA, after encouraging certain individuals to get drunk and ride through town the media then reported on ‘drunken’ motorcycle clubs giving rise to the popular misconception of bikers and also the movie The Wild One. The American Motorcycle Association stated that 99% of the people at their events were God fearing and family oriented. The other 1% were hard riding, hard partying, non mainstream type people. Thus the term 1%er found its place in popular vernacular.

Motorcycle clubs were historically born of a love of the machine, racing, riding and from military service. Gangs began for various reasons as well, but largely as a form of protection for outsiders or ethnic immigrants residing in inner cities. Their social structure is overwhelmingly democratic from the local to the international levels. Officers are democratically elected and hold office so long as they meet the memberships’ needs.

In contrast, Motorcycle Gangs can be seen as more autocratic than democratic, where leaders emerge more for their charismatic leadership and illicit earning abilities than for their abilities to run organisations. Motorcycle clubs are organised hierarchically, with strictly defined chains of command and lines of communication. MCs elect secretaries whose jobs are to maintain meeting minutes, keep track of committees and chairs, and see that old business is complete and new business is on the agenda. Treasurers also are elected officials and they attend to fiduciary responsibilities such as collecting membership dues, paying clubhouse expenses and financial planning for the future. Both secretaries and treasurers are required to produce written documents for the membership to review and approve during each meeting.

It’s not easy becoming a patch-holder. Many have compared “prospecting” – the process of earning full membership – to that of military basic training, where the individual is broken down in order to be reformed into a part of a collective: To think not of one’s self but of others, and to understand that one’s actions or inactions impact the team and the organisation. But prospecting takes months and sometime a year or more (5 years for one MC). Prospecting is physically, emotionally, and intellectually demanding and not everyone can do it. A significant amount of social status is conferred upon those with the steel to make it. Perhaps this is the only obvious similarity between MCs and gangs.

MC is generally reserved for those clubs that are mutually recognised by other MC or outlaw motorcycle clubs. This is indicated by a motorcyclist wearing an MC patch, or a three piece patch called colours, on the back of their jacket or riding vest. Outlaw or 1%er can mean merely that the club is not chartered under the auspices of the AMA, implying a radical rejection of authority and embracing of the “biker” lifestyle as defined and popularised since the 1950s and represented by such media as Easyriders magazine, the work of painter David Mann and others. In many contexts the terms overlap with the usual meaning of “outlaw” because some of these clubs, or some of their members, are recognised rightly or wrongly by law enforcement agencies as taking part in organised crime.

That sense of brotherhood was on display at a funeral for a patch-holder slain at Waco. Members of the Hells Angels, Bandidos, Mongols, Vagos and more than 50 other motorcycle clubs come together in peace to mourn the passing of a man who touched the lives of so many in his community. To them, he was much more than a biker or a patch-holder — he was their Brother, with all the familial love, respect, and honour that that word conveys. Possibly such a gathering has never happened before. This convergence of contrasting MCs was no media stunt. There were no media in the funeral that day (although there was one white, unmarked van, out of which came uniformed men clad in body armour and armed with assault rifles).

Perhaps the singularly most important distinction between outlaw motorcycle clubs and gangs is evidenced through philanthropy. Many motorcycle clubs are closely intertwined with charity work: MC family members are or have been affected by the maladies the charities seek to eradicate, and members of the local community are in legitimate and immediate need. MCs support a wide variety of local, national, and international charities that seek to end disease, poverty and hunger, but especially supported are disabled veterans organisations. Charity is to members of motorcycle clubs as petrol and oil are to their machines. For some, it’s a major reason why they join and stay in MCs.

Clubs have been observed providing 24/7 security at battered women’s shelters, holding motorcycling events such as Poker Runs to raise money for local families whose homes were destroyed by fire or natural disasters, or to help families stricken by some other tragic event get on their feet. If a member of the community is in legitimate need, and the MCs are able to help, they almost always do. Even if it’s just “Passing the Hat,” where patch-holders literally pass around a baseball cap into which members place what cash they can spare. This might not seem like much, but to a family in desperate need of short-term assistance, this can mean the difference between having electricity and water and going without.

The above puts perspective on the recent statement that certain US law enforcement officials and organisations have labeled outlaw motorcycle clubs as a domestic terrorist threat, something is that is obviously more concerning since many of these clubs are made up of veterans who have fought bravely in recent wars for their country.

Smoke Out – Last Day for Discount Tickets

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It is finally starting to warm up and we bet you are gearing up for your summer fun.

The Smoke Out Rally is the epicenter of the Chopper World. It has everything: the ride-bike-bike show, music, drag racing, camping, & Mini Bike Racing. It’s where you meet your old friends and make new ones.

NOTE: This is the last day to save on Smoke Out tickets. Click here for your tickets and camping specials.

Enjoy the ride,

-Edge

Dying Man’s Final Request Fulfilled By 200 Roaring V-Twins

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200 strangers give dying man a rousing sendoff.

To many who ride, motorcycles are far more than a means of transportation. Bikes are a culture, an identity, and a way of life. Even after health issues or old age force some riders to call it quits, that passion never diminishes. Recently, as one terminally ill life-long biker prepared to say goodbye to this world, he decided his final wish was to hear the roar of an American V-Twin one last time.

61-year-old Indiana resident and cruiser enthusiast Jon Stanley—who’d previously been diagnosed with brain and lung cancer—was on his last leg, and his family sadly knew it. Stanley had recently bought himself a Harley Softail, though after taking it out on only a handful of occasions, the progression of his illness forced him to park it for good. Even though he could no longer ride, Stanley nonetheless relayed to his family that he just wanted to hear a motorcycle through his window.

Stanley’s brother-in-law reached out to a local South Bend rider named David Thompson, via Facebook, explaining Stanley’s situation and request. Not only did Thompson oblige, but he took it one step further, putting out a call to action on social media, asking other bikers in the region to join in. Just 12 hours after David was initially contacted, he and some 200 other riders were on their way to Stanley’s home.

Once there Stanley—a longtime ABATE member and military vet—was treated to his final wish, as more than a collective quarter-million CC’s of America V-Twin sang out. With the assistance of his family, Stanley was carried outside and helped into a sidecar, where he sat and enjoyed the bellow of a big-bore twin for the last time. Stanley finally succumbed to his battle with cancer later that same night, surrounded by his wife and family in his Indiana home.

Big kudos to David Thompson for getting the ball rolling on this, along with every other rider who showed up to grant a dying man—and fellow rider—his final wish. Definitely one of the more touching examples of bikers helping bikers. Ride In Peace Jon Stanley.

May 10th – Your Weekly Biker Bulletin from Inside the Beltway

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Keith Ball illustration – designed to bring less expensive, light vehicle, two tiered additional lanes to congested areas

Capitol Hill Update

Full Court Press

This week the MRF team in Washington met with 24 congressional offices to discuss motorcycle priorities with an emphasis on H. Res 255, the anti-motorcycle profiling resolution. The strategy to get this resolution passed is simple; we need to get as many co-sponsors added to the resolution as possible. A large number of co-sponsors demonstrates support for the resolution and helps let Congressional leaders know that there is broad political support for passing the resolution.

Last year, the House version of this resolution had 39 cosponsors. This year our goal is to get that number above 60. Since the resolution was introduced six weeks ago, we have garnered 22 cosponsors including seven that were added just this week. The letters sent by MRF members and our meetings on Capitol Hill are helping build momentum, but we need to keep the pressure up. The DC team will continue to meet with congressional offices and Bikers Inside the Beltway is a great opportunity for motorcyclists to educate lawmakers about this issue.

We are casting a wide net hoping to gain support from a variety of different states. Our meetings this week were with members of Congress from 21 different states. Currently, Illinois is leading the way with five co-sponsors on the resolution. We will keep you updated on our meetings and the growth of our co-sponsor list.

Transportation Priorities

Late last week, the House Transportation and Infrastructure Committee asked its members to submit a list of surface transportation priorities. This list will help guide the committee in building an agenda for hearings and legislation in the coming months. Congressman Troy Balderson (R-Ohio) submitted this request to the committee: “Direct NHTSA to reevaluate the federal definition of a motorcycle (the current definition of a motorcycle includes autocycles).”

Congressman Balderson was first elected to Congress in August of 2018 to fill a vacancy created by a retirement. He won reelection three months later and is now serving his first full term in Congress. The Congressman is a motorcycle rider and recently joined the House Motorcycle Caucus. He has shown a desire to learn more about legislative issues motorcyclists face and with his position on the Transportation and Infrastructure Committee hopes to play a leading role in advocating for the motorcycle community. We are excited about our new ally and advocate and look forward to working on a variety of issues with him.