“This year marks Mustang’s 35th Anniversary, so we decided to commemorate the occasion in style,” says Mustang Seats Marketing Director Marilyn Simmons. “Mustang has been handcrafting superior seats in our historic New England factory since 1980, so we really want to spread our wings this year, as it were.” According to company folklore, the name comes from the legendary P-51 Mustang fighter plane, so that became the thematic element for the anniversary edition catalog, the ads and soon to be revamped website.
Mustang has been synonymous with comfortable seats for Harley-Davidson, Victory and Metric cruisers, but the line has really “taken off” in recent years, according to Simmons. “Not only have new seat styles been introduced, but brands like BMW, Indian and Triumph have been brought into the mix. Mustang now has everything from the RunAround — the lowest, leanest and meanest seat Mustang has ever made — to our new top of the line touring seat for the Harley Rushmore models, the Summit.”
Mustang will also be unveiling a customer GIVEAWAYS reward program to kick-off at Bike Week in Daytona.
“All of our products are more than replacement seats — they are upgrades to your riding experience,” explains Simmons. “In the past 35 years Mustang has grown from a small operation making just a dozen seats a day, to now being a worldwide leader in the design and construction of motorcycle seats. We have gathered feedback from thousands of motorcycle riders and incorporated our own years of ‘seat of the pants’ experience with the latest CAD-CAM technology to develop our unique understanding of what riders need, and the essentials of seat design to address these needs.”
“We earn our wings with riders around the world with each and every ride,” she concludes.
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