Road Tests

Alt-Rock Cruisers: BMW targets American Brand’s Market

  One of America’s greatest business leaders, Theranos impresario Elizabeth Holmes, was fond of saying, “First they think you’re crazy, then they fight you, then you change the world.” Alright. Maybe she wasn’t a great business leader—who saw that coming?—but the slightly ridiculous 1800cc, two-cylinder, leather-saddlebag, CHiPs-windshielded cruiser I’m trying to force through six stopped

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