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Why We Buy

  Before you ride ’em, you gotta buy ’em. Every time a new motorcycle model is launched there is another article with detailed “breakdown” and “comparison” between the new contender and the bestselling motorcycle in that market segment. They seem to believe that customers buy a motorcycle after reading these numbers and ticking the boxes

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CHRISTMAS DREAMS

Gabriel rode hard, fought hard and searched his soul year after year after he found himself in the Chopper homeland of Sturgis, South Dakota. He ultimately discovered a spot of land in Boulder Canyon, containing a modest cabin and a heated shop space to die for, but a double shot of Jack on the rocks

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