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Erik Buell Racing to Host Dealers at American International Motorcycle Expo

  The American International Motorcycle Expo (AIMExpo) announced today that Erik Buell Racing (EBR) will be hosting its dealers at the groundbreaking event in October. EBR joins an expanding list of motorcycle OEMs participating in AIMExpo, the powersports industry’s first combined trade, consumer and media event in North America. Since introducing its first street motorcycle – the 1190RS – in mid-2011, EBR has quickly become a highlyrespected brand thanks to its integration of pioneering American technology to create innovative high performance machines that appeal to the highest level of global sportbike customers. Based in East Troy, Wis., EBR’s presence is built off a strong racing heritage and the unique vision of founder Erik Buell. At AIMExpo, EBR will also display its newest motorcycles, which will add to the excitement of the award winning 1190RS model. The 1190RS has impressed the motorcycling world with multiple podium finishes in the 2012 AMA Superbike Championship. “AIMExpo is adding excitement to the revitalized motorcycle industry, and is occurring at a great location and time, when dealers and riders are planning their purchases to be ready for the next riding season,” said Erik Buell. “We are delighted to join in this celebration of motorcycling.” By using the event to both showcase new product and gather its dealer body, EBR is taking full advantage of AIMExpo’s concept of bringing together the entire powersports industry including dealers, consumers and the press in one single venue for the first time in the United States. “We’re thrilled to welcome Erik Buell Racing to AIMExpo in October,” said Larry Little, Vice President & General Manager, Motorcycle Group. “EBR is a bright spot in the motorcycle landscape as the company’s beautifully crafted, premier motorcycles have resonated with motorcycle enthusiasts who have longed for a high performance, innovative American sportbike. We couldn’t […]

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Drag Specialties Raised Passenger Floorboard Mounts

  Add a customized look to your ride while improving the comfort of your passenger with DRAG SPECIALTIES® raised passenger floorboard mounts. Your passenger can enjoy added comfort on long rides with floorboards that are higher than 2 ½” standard floorboards, while you enjoy a customized look added to your ride. Available in chrome and black, these floorboard mounts are sure to fit the styling of your bike. Sold in pairs with all mounting hardware included. Available for 93-13 FLHT, FLHR and FLTR models. SUG. RETAIL $139.95 See your Drag Specialties dealer to find out more.

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Flashback Friday Bike Feature: Carrillo Classic

  Bob Carrillo is the quintessential bike builder: part renegade, part Renaissance man. He is a man of many talents. Trained as a stone mason, Bob's family hails from the East San Fernando Valley area of metropolitan Los Angeles. Bob started riding dirt bikes at a very young age. His grandfather taught him music when Bob was knee-high to Harley handlebars and his grandfather's tutelage has blossomed into full-tilt boogie blues harmonica.. Bob plays with various bands in Southern California, including Sal Rodriquez of War and Gilby Clarke (formerly of Guns n Roses, now with his own band). The combination of exacting mathematics required for building hardscapes, coupled with the aesthetics of his everyday job and the creative freedom allowed by music has turned him into one hell of a bike builder.   Continue reading

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New Electric Motorcycle Racing Series Springs Up in SoCal

Have you ever wanted to get in on a bit of electric two-wheeled racetrack action but aren't quite ready for a top-level series? Well, this might be for you. Zero Motorcycles dealer Hollywood Electrics has teamed up with M1GP to create a new 10-round series in Southern California. The races are open to any electric motorcycle – brand-name or homebrew – and, best of all, it's inexpensive. A mere $120 gives you a full season membership and also (for Zero riders only and beginning at the second round) makes you eligible for Hollywood Electric store credits in the amounts of $500, $250 and $100 for placing 1st, 2nd and 3rd, respectively. They'll also reimburse that original fee if you compete in four events. Race lengths are under 10 miles and charging is available onsite. Riders get track time for practice and qualifying as well as the main event. The rubber meets the road course this weekend at Willow Springs International Motorsports Park where, if you make it onto the grid, you'll find yourself lined up against one Brandon Nozaki Miller (pictured). Continue reading

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Industry Update: Motorcycle Industry Council Expands Membership to Powersports Dealers

New Class of Membership Supports Market Expansion and Enhanced Consumer Experience Powersports dealers and retailers can now take advantage of proprietary market research and technical data, local, federal and state regulatory support, and other benefits of membership in the Motorcycle Industry Council to grow and protect their businesses and enhance the customer experience. “Powersports dealers are impactful businesses on Main Street throughout the United States and are a direct link to consumers,” said Tim Buche, president and chief executive officer, MIC. “By bringing in the new dealer members, we are exponentially extending our collective reach and, as a result, significantly growing our industry community. We look forward to the day when we represent businesses in every congressional district in America.” A Dealer Advisory Council will be appointed later this year to consult with the MIC board of directors on issue spotting and opportunities to improve the rider experience. “MIC’s mission has always been to preserve, protect and promote motorcycling with the emphasis on riders,” Buche said. He added that the MIC has long supported dealers by working with them on subjects of common interest, and including them in the membership will provide them with more resources to grow and protect their businesses. MIC will be meeting with potential new members this week at the 2013 Dealer Expo in Indianapolis, Ind. (MIC Business Center, Indiana Convention Center, Room Wabash 3). As new MIC members, powersports dealers and retailers will join approximately 300 existing member companies, which include motorcycle manufacturers and distributors, aftermarket product manufacturers, importers, distributors, and more. Buche said, “An important goal in integrating the dealers into the MIC is to help redefine how both enthusiasts and policymakers view the powersports industry overall. The synergistic relationship created by bringing in the dealers can help evolve the definition of industry so

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