New Data Reveals Female Motorcycle Riders Feel Happier, More Confident and Sexier Than Women Who Don’t Ride MILWAUKEE, Dec. 27, 2013 /PRNewswire/ — Soon, women everywhere will be thinking about New Year’s resolutions they could make to live a more fulfilled life in 2014 and beyond. Once they make those resolutions, they may turn to self-help books, fad diets and online advice to try and make them a reality. But who knew that the key to happiness might be where women least expect – out on the open road, and on two wheels. A new study shows that women who ride their own motorcycles are noticeably happier – in life, in relationships, and even in the bedroom – than women who don’t ride. The study, conducted by Kelton and commissioned by Harley-Davidson, interviewed 1,013 adult female riders and 1,016 adult female non-riders, and the findings make it clear that riding a motorcycle greatly improves a woman’s feelings of overall self-worth. Key insights surrounding women who ride motorcycles in comparison to those who don’t include the following: More than twice as many always feel happy (37 percent of riders vs. 16 percent of non-riders) Nearly four times as many always feel sexy (27 percent of riders vs. 7 percent of non-riders) Nearly twice as many always feel confident (35 percent of riders vs. 18 percent of non-riders) According to the study, more than half (53 percent) of women who ride cite their motorcycle as a key source of happiness and nearly three in four (74 percent) believe their lives have improved since they started riding. “Riding a motorcycle is the ultimate form of freedom and self-expression, so it makes sense that women riders are happier in life and, in general, feel more fulfilled,” said Claudia Garber, Director of Women’s
