THE RUSSELL MITCHELL EXILE CODE

 

Russell Mitchell is an anomaly in our industry, but he has a solid code. He doesn’t float in whatever direction is custom-popular this year. He has a formula and sticks with it, which has major customer benefits.

“If it ain’t broke, don’t fix it,” Russell said. “If you do, you’ll run into fitment issues, parts problems, and stuff that breaks, when you didn’t expect it.” Read more.

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