Yezdi

Classic Legends to get USD 105m investment

Mahindra and Mahindra, along with others to invest USD 105 mn in Classic Legends The bestselling ‘Scorpio’ car manufacturer will invest USD 105 million along with existing shareholders and new investors, Mahindra said in an exchange filing.This will be over the course of next two to three years. Mahindra owns 60% of Classic Legends, which manufactures two-wheelers such as Jawa, Yezdi, and BSA. This is while investments in premium motorcycle segment in India is heating up with Harley-Davidson and Triumph partnering domestic companies, Hero MotoCorp and Bajaj respectively. Classic Legends has so far not made any inroads into this segment that is still largely dominated by Eicher’s Royal Enfield motorcycles. * * * * Invest in freedom, check out the membership options for Bandit’s Bikernet; click to know more.

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BSA Motorcycles Global Debut Date Announced

from https://www.rushlane.com by Satya Singh BSA motorcycles will first be launched in the UK for a reason – as the brand has sizeable fan following in the country Looking to replicate the level of success achieved with Jawa motorcycles in India, Mahindra-owned Classic Legends will soon introduce BSA brand in UK. The formal unveil event is scheduled to take place at the Motorcycle Live Show in Birmingham, UK. Classic Legends will be revisiting BSA’s origins to establish a better connect with the brand’s glorious past and its ambitious resurrection in 21st century. It will be interesting to see how enthusiasts in UK, Europe and other global markets respond to the return of the legendary motorcycle brand. BSA motorcycle details BSA has plans to manufacture both petrol-powered and electric motorcycles. The first BSA motorcycle could be petrol-powered, equipped with a 650cc motor. Among the rivals will be Royal Enfield 650 twins that have emerged as popular options in several global markets. BSA motorcycles will be manufactured at the company’s facility in Midlands. The company will also setup a technical and design centre in Banbury, Oxfordshire. BSA electric range could be introduced next year. Classic Legends has received a grant of £4.6 million (~ INR 46 crore) from UK government for setting up an R&D centre. This facility will focus exclusively on developing electric motorcycles. It’s imperative for BSA to focus on electric segment, as many European countries are aggressively targeting a complete shift to electric ecosystem. Speculations To ensure it retains its old-world charm, BSA motorcycle will focus on retro styling. It is expected to have features like round headlamp, tear-drop shaped fuel tank, flat and wide handlebar and broad front and rear fenders. Some variants could be equipped with spoke wheels for enhanced retro experience. L Liberal use of chrome

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