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Apr 08
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Norton Opens First Flagship Showroom

By General Posts

Norton Opens First Flagship Showroom At The Bike Shed London

Five additional United Kingdom locations will comprise the brand’s early distribution network.

with inputs by Dustin Wheelen from https://www.rideapart.com

Indian automotive giant TVS had acquired Norton Motorcycles in April 2020 after a tumultuous period in the OEM’s history. However, since then this legendary British brand has kept its head down, opening its Solihull factory, hiring a new CEO, and receiving a £100M British Pounds Sterling (~$125M USD) investment in two years’ time.

In October, 2022, Norton started rolling out its 2023 Commando 961. With a firm eager to get its products into riders’ hands, Norton opens its first retail location within London’s The Bike Shed.

“Seeing the Norton brand move from within the four walls of Norton HQ and out into the marketplace is positive on a number of levels,” claimed Norton Chief Commercial Officer Christian Gladwell. “More dealers mean more riders enjoying the results of the hard work and dedication that the entire team at Norton has contributed towards.”

Known as Norton Atelier, this space will showcase Norton’s V4SV superbike alongside the Commando 961. Customers can purchase and/or test ride both models at the Shoreditch Bike Shed chapter.

Norton apparel designed by Savile Row fashion designer Nick Tentis is also available at the new showroom. Tentis’ has also influenced this retail space itself.

“For the first one I wanted to create a space reflecting the history and values of the Norton brand while also creating the perfect environment to display the new clothing collection,” explained Tentis.

Norton will also establish showrooms at Krazy Horse London, Crawley’s P&H Motorcycles, Sheffield’s Via Moto, Bodmin’s Thor Motorcycles, and Cheshire’s Oakmere Motor Group. These locations will offer test rides, maintenance, and parts and accessories.

We can’t wait for this epic brand to expand their global footprint. Let’s hope it does not become a fancy apparel brand like Deus Ex Machina and sells more motorcycles than jackets & tees.

https://www.bikernet.com/pages/Deus_Ex_Machina__First_Year_Celebration.aspx

https://www.bikernet.com/pages/Craft_and_Punishment.aspx

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Dec 10
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Lon Nordbye Joins Electrify Expo

By General Posts

Lon Nordbye brings two decades of leadership experience

Lon Nordbye Joins Electrify Expo as Business Development and Sponsorship Executive

(Sioux Falls, SD December 9, 2021) Lon Nordbye has joined Electrify Expo, North America’s largest Electric Vehicle Festival to lead Business Development and Sponsorship efforts. A recent recipient of ‘Expo of The Year’ honors at the 2021 IMPACT Conference, Electrify Expo is focused on scaling the experiential platform, and this appointment highlights the commitment to achieve that.

Nordbye brings two decades of leadership experience in business development and integrated marketing to the Electrify Expo executive team. Lon Nordbye most recently served as VP of Strategy & Commercial Development at the Sturgis Buffalo Chip where he played a significant role in developing some of the rally’s most successful promotions, events, and brand partnerships.

“Our team is excited for Lon to join the company and know he will make immediate contributions that will benefit our partners and fans,” said BJ Birtwell, Founder and Executive Producer of Electrify Expo.

In his new role with Electrify Expo, Nordbye will lead development of Electrify’s e-motorcycle, e-bike, e-scooter, e-skate, and e-surf lifestyle categories. He will also oversee larger scale activations with national, non-endemic brands looking to reach the e-mobility consumer.

“BJ, Jeff and their dynamic team have not only pioneered how consumers engage and interact with e-mobility, they’re pushing the industry, culture and lifestyle of electric mobility forward,” said Nordbye. “I couldn’t be more excited to join an enterprising team and get immersed into the day-to-day work to achieve the high expectations we have for Electrify as well as ourselves.”

Electrify Expo is a weekend festival that takes place multiple times per year featuring the world’s leading brands in e-mobility. Consumers get the opportunity to demo and drive the best electric vehicles the industry has to offer as well as engage with interactive brand displays, enjoy live music and more.

2021 took Electrify Expo to Southern California, Miami, and Austin. 2022 will add additional events in hot e-mobility markets.

Companies interested can learn more by visiting: https://www.electrifyexpo.com/exhibits-press#Exhibitors

About Electrify Expo:

Attend North America’s largest Electric Vehicle event! Fun for all ages, Electrify Expo is a weekend festival that gathers the World’s top EV manufacturers all in one place!

Come see your favorite electric car, motorcycle, bike, scooter, skateboard, surfboard, e-foil and other electric mobility brands as they show off their latest products and technology. Visit their interactive displays, talk with EV experts, and BEST OF ALL, take a free test drive on one of our thrilling demo courses. Kids, have fun on the latest stability bikes or play in the Kids Zone!

With over 500,000 square feet of exhibit and festival space, Electrify Expo is a full day of electrified fun mixed with great food, drinks, music and more. Yes, this is an e-mobility party and everyone is invited!

Dec 05
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Motorcycle Live: Inside the UK’s biggest motorcycle show

By General Posts

from https://www.standard.co.uk/ by David Williams

It’s that time of year bikers dread – the days are shorter and the weather is colder and wetter, forcing fair-weather riders to leave their bikes parked at the roadside. Which means it’s time to head to Birmingham by train for Motorcycle Live, to see what they’ll be riding (and wearing) next year, when it all improves again.

The UK’s biggest bike show rolls Birmingham’s NEC from Saturday December 4 to Sunday December 12, revealing dozens of new motorcycles, even presenting show-goers with the chance to try some of them out.

More than 55 leading motorcycle manufacturers are showing off their latest machinery, and attendants are being encouraged to try them for size. New metal being revealed includes the Suzuki GSX-S1000 GT, the Triumph Tiger Sport 660, the Ducati Multistrada V4 Pikes Peak and the Husqvarna Norden 901.

Kawasaki will be showing off its new Z650RS, while other new bikes include the CFMoto 700CL-X and the Honda NT1100. Show-goers also get to see the British-built Langen Two Stroke, as well as the Norton V4SV, while BMW will have its futuristic-looking CE04 electric scooter on show.

Celebrating the future of motorcycling with electric technology is also high on the show’s agenda, with the brand-new Electric Test Ride Zone giving consumers an opportunity to try out a range of battery-powered models on a special indoor track.

This feature will give riders a feel for the instant power and responsiveness typical of an electric motorcycle – all without any emissions. Electrically-assisted bicycles – e-bikes – will also be available for show-goes to try out.

Elsewhere at Birmingham’s sprawling NEC there will be custom and classic bike zones, while race fans will be able to meet their track heroes, as stars from WorldSBK, British Superbike and road racing make guest appearances across the nine days.

Visitors can also watch Moto Trails, featuring the jaw-dropping skills of pro trail riders Jack Price, former World Trails 2 Champion and seven-time British Champion, and Michael Brown, European and multiple British Trials Champion, with show times throughout the day.

Honda will be paying homage to the original 1992 Fireblade by displaying a range of heritage models from across the years, while rival firm Suzuki is displaying all seven of its world championship-winning Grand Prix machines, including the GSX-RR of 2020 title-winner Joan Mir and Barry Sheene’s 1976 and 1977 500s.

Harley-Davidson will be showcasing its ‘Sportster Evolution Galley’, tracing the development of its 64-year-old Sportster range, while ‘bikers’ aged 1.5 to five years can try their skills at the Kiddimoto Balance Bike Experience, on an inflatable course.

Riders aged between four and twelve will be able to get kitted out in motocross clothing, gloves and a helmet – and be unleashed on a circuit designed to give a taste of the motocross experience, for novices and more experienced riders alike.

‘Experience Adventure’, supported by Honda, Royal Enfield and Triumph, will allow participants to enjoy a taste of off-road adventure riding, which will include tuition on bike set-up, body positioning and balance across an assortment of terrains.

For those wanting to break into motorcycling, meanwhile, every day during the show the Motorcycle Industry Association (MCIA) will be offering free 20-minute riding lessons with a professional instructor, all protective clothing provided. Participants will be introduced to the brakes, gears and slow speed handling, giving visitors the chance to see if a life on two wheels is for them.

Who knows; maybe next year they’ll be riding to the show at the NEC too.

More information at: www.motorcyclelive.co.uk/features/category/ride-bikes/

May 18
Love0

Royal Enfield Goodies on Two-Wheels

By General Posts

This Month is Packed with Lots of Two Wheel Goodies

GET ON! MOTO FEST WILL BE PACKED WITH ROYAL ENFIELD THIS YEAR!

Don’t miss out on the inaugural event at the world-famous Texas Motorspeedway. And more importantly, don’t miss out on everything Royal Enfield has planned for the weekend. This weekend, May 21st, 22nd, & 23rd, it all comes together and we couldn’t be more excited. Check out what we have in store for you!

BUILD.TRAIN.RACE. REVEAL
Friday, May 21st | Women’s Motorcycle Show
The Flat Track ladies have come to impress. Be sure to check out what all these incredible ladies have been putting together for the last 5 months.

ROYAL ENFIELD SLIDE SCHOOL
May 21st-23rd | Texas Motor Speedway
Snag one of the last few spots with Johnny Lewis, Moto Anatomy, & Royal Enfield Slide School. You can sign up right now on Moto Anatomy. Hurry!

FULL LINE UP FOR DEMO RIDES
May 21st-23rd | Texas Motor Speedway
You could be one of the first to give the all-new Meteor 350 a demo ride when it makes its first consumer debut. Test out the whole lineup while you’re there!

OUR FAVORITE BUILD THIS MONTH:
Gallinella by BAAK USA
This beauty stopped us in our tracks & even convinced Breeann Poland, Lead of Marketing for the Americas, to throw a leg over it. Needless to say, she had a blast. Be sure to check them out on social!

OUR FAVORITE ACCESSORY THIS MONTH:
S&S Cycle Tapered Cone Slip-On Mufflers made exclusively for Royal Enfield. Take your Twin to the next level & experience a tag-team of sound and performance that will redefine any riding experience. Talk to a dealer or browse our Genuine Motorcycle Accessories catalog for more!

OUR FAVORITE ACTIVITY THIS MONTH:
Getting Sideways at Royal Enfield Slide School Presented by Moto Anatomy. What can we say, it’s a favorite around here. Be sure to check out the full schedule of dates and sign up for near you! Registration is easy at Moto Anatomy.

WHERE TO CATCH ROYAL ENFIELD ON THE TRACK THIS YEAR

JUST ANNOUNCED! The first BTR Flat Track race beings with the AMA District 17 Chicago Half-Mile presented by Royal Enfield and promoted by Track Enterprises in the Women’s Class. This season is bigger & better for the ladies of Build.Train.Race. with more riders, more speed, more turns, & more racing.
See the Build-Train-Race Schedules.

Johnny Lewis is back and it’s shaping up to be one for the books. Be sure to check out how Moto Anatomy Powered by Royal Enfield is doing this season by following along with Royal Enfield North America on Instagram & Facebook for day-of coverage. And keep an eye out on our YouTube channel for all the recaps.
See AFT 2021 Schedule.

Royal Enfield North America www.royalenfield.com