ROYAL ENFIELD REVEALS ALL-NEW SCRAM 411 ADV CROSSOVER
Ready. Set. Scram!
Milwaukee, WI (Tuesday, March 15, 2022) – Royal Enfield, the global leader in the midsize (250cc – 750cc) motorcycling segment, today unveiled the Scram 411 – the brand’s first ADV crossover. The new Scram 411 is an engaging, accessible and capable street scrambler, with the heart of an adventure motorcycle. Built on Royal Enfield’s proven 411cc single-cylinder engine platform and the Harris Performance chassis, the Scram 411 combines spirited agility on urban streets, with competent rough-roading capabilities. Focused and purposeful changes in the riding geometry and ergonomics make it ideal for in-city riding, as well as unpredictable, challenging trails off the urban grid.
Unveiled for global audiences today, the new Scram 411 is already available in India, and will be available in Europe, Asia Pacific, North America and Latin America later this year. The Scram 411 is scheduled to arrive in the U.S. late summer/early fall. Pricing and colorways will be announced in the coming months.
The Scram 411 is a continuation of Royal Enfield’s constant pursuit of exploration, and building motorcycles to enable every adventure. One such motorcycle is the Himalayan—Royal Enfield’s flagship adventure tourer. Launched in 2016, the Himalayan has fostered a subculture of adventure touring around the world, most recently, even Antarctica’s South Pole. Its unique design and well-rounded capability make it among Royal Enfield’s best-selling motorcycles, and it is upon this stalwart platform that the style evolution continues with the more urban-focused ADV-crossover motorcycle—the Scram 411.
The all-new Scram 411 is a new subspecies that has the authentic vibes of a scrambler and adventure touring in its DNA. With long-travel suspension and class-leading ground clearance paired with a 19-inch front wheel and 17-inch rear, the Scram 411 is playfully agile on city streets, yet is highly capable of tackling more rugged terrain, so the exploration doesn’t end when the pavement stops.
Siddhartha Lal, Managing Director, Eicher Motors Ltd., simply loves the fluidity and the
multipurpose ability of the Scram 411. Speaking about this in the context of modern existence, he said, “Whether it’s London, New Delhi or Tokyo, the contours of modern urban existence are ever-changing. With our world increasingly becoming more fast-paced, life in the urban context has become about the weekday hustle and the weekend getaway, and everything in between. We wanted to build a motorcycle that could effortlessly navigate this entire gamut, and be the perfect ally for the young, modern-day rider. The Scram 411 is truly a motorcycle made for now, and is always ready to tackle whatever surprise is in store.”
Speaking about the inspiration behind the Scram 411, and about the new motorcycle, Executive Director, Royal Enfield, B Govindarajan, said, “The globally lauded versatility and competence of the Himalayan inspired us to reimagine the motorcycle in a more young, modern-day, urban context. The Scram 411 is the perfect crossover for young city-dwellers, who prefer a motorcycle that is fun and engaging to ride around the city, yet has a rugged appeal. By shifting the riding geometry to make the motorcycle more at home on busy city streets, and retaining its strong ability to take on rough roads and take on the weekend dirt trail, we’ve brought a unique subcategory for consumers. Like all our motorcycles, the Scram 411 is built for the global rider, and manufactured with world-class engineering. We also have an array of genuine motorcycle accessories and a vibrant apparel range inspired by the Scram lifestyle. This is a very exciting and spirited new motorcycle, and we are confident that young riders from across the world will love the new Scram 411.”
Mark Wells, Chief of Design at Royal Enfield, enjoys riding the Scram 411, and loves how easily it can navigate a wide spectrum of terrain and challenges. Speaking about creating a new subspecies of motorcycles, he said, “Most scrambler motorcycles focus only on aesthetics and looks. When we began work on the Scram 411, we were determined to create a motorcycle that would be distinct in design and purpose, and bring the best of rough-road capability to urban riding. With its distinctive look and design, playful colorways, accessible riding proposition, the Scram 411 is an ultimate ADV crossover for the urban environment.”
ROYAL ENFIELD SCRAM 411 – DETAILS & SPECIFICATIONS
The Scram 411 is powered by the globally appreciated 411cc, fuel-injected, 4-stroke, SOHC, air-cooled single-cylinder engine. The counterbalanced engine ensures smooth power delivery and strong bottom-end torque that elevates the overall performance. The wide spread of useable power makes it easy to manage over long urban commutes with minimum gear shifts, and the confidence-inspiring low-revving torque allows it to tackle bad road, and off-road sections easily.
Long-travel suspension and monoshock design, together with class-leading 7.8 inches (200mm) of ground clearance, the Scram 411 delivers a smooth and comfortable ride. The telescopic front suspension with 41mm forks and 7.4 inches (190mm) travel, pairs with 7.0 inches (180mm) travel on the rear, where the link-mounted monoshock enables stable and confident riding over rough roads. Front and rear disc brakes combined with dual-channel ABS, ensures confident braking.
The change in the riding geometry is brought about by the 19-inch front wheel and dual-purpose tire. This, combined with the 17-inch rear wheel, are key to the Scram 411 motorcycle’s nimble handling. The dual-purpose tires ensure a confident grip over tarmac and loose gravel for the ideal combination of on-road grip and rough-road tractability.
The seat on the new Scram 411 is designed for comfort over long saddle time. The single seat that reflects the urban styling of the motorcycle, offers great comfort for both rider and passenger. The accessible 31.2-inch (795mm) seat height enables and easy reach to the ground, making it easy to maneuver in stop-and-go traffic.
The Scram 411 features a new digital-analog instrument cluster that provides easy access to essential information. Circumvented by a traditional analog speedometer, the Scram retains this classic style element, also making for easy viewing.
WATCH THE Live Launch of the Royal Enfield Scram 411
More details, information and specifications on the North America-spec Royal Enfield Scram 411 ADV crossover motorcycle, including colorways, options, genuine accessories and pricing, will be released in the coming months. U.S. arrival is anticipated in late summer/early spring.
#readysetscram #scram411 #royalenfieldscram
About Royal Enfield
The oldest motorcycle company in continuous production in the world, Royal Enfield made its first motorcycle in 1901.
Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is developing a growing network of more than 140 dealers in North America, including the contiguous U.S., Canada and Puerto Rico. RENA currently offers the all-new Meteor 350, Himalayan and the 650 Twins (INT 650 and Continental GT 650) motorcycles, along with a range of Genuine Motorcycle Accessories and apparel.
H-D Pan America™ Becomes No.1 Selling Adventure Touring Motorcycle in North America.
Built to Endure, Designed to Explore, and Engineered for Adventure
MILWAUKEE (August 30, 2021) – Since launching in February 2021, the Pan America™ 1250 Special adventure touring motorcycle has taken the motorcycling world by storm. In creating the Pan America™, Harley-Davidson leveraged its cutting-edge design and engineering capabilities to create both the Pan America 1250 and Pan America 1250 Special. Today, we are pleased to announce that the Pan America 1250 Special has become the #1 selling adventure touring motorcycle in North America.
Jochen Zeitz, Chairman, CEO and President, Harley-Davidson:
“Taking inspiration from our heritage, we wanted to create a motorcycle that redefined the adventure touring category and most importantly was designed and built in America. With the Pan America Special now the #1 selling ADV motorcycle model in North America, we targeted a selective expansion into adventure touring as part of the Hardwire Strategy with the goal to reach new and existing Harley-Davidson customers. Pan America is squarely built on our mission to deliver a timeless pursuit of adventure for our riders. Those who now own or have tested one of our Pan America’s absolutely love this bike – having sold out of our 2021 allocation, we are excited about what the future has in store for Pan America and for the Adventure Touring category at Harley-Davidson.”
With a dry weigh of 187 kg, the Aprilia Tuareg 660 is one of the lightest offerings in its class
The highly competitive middle-weight adventure tourer segment has received a new European entrant in the form of Aprilia Tuareg 660. The Piaggio-owned sportsbike marque has revived its old nameplate with a product which conforms to the original philosophy.
Aprilia Tuareg 660 – Overview
The styling, however, has nothing in common with any of Aprilia’s existing and previous models. The striking front fascia with compartmentalised headlamp cluster and tall windscreen is highly unconventional. With a tall stance, massive fuel tank, comfortable seats and an upward sweeping exhaust canister, the Aprilia Tuareg 660 is a typical adventure tourer which is not afraid to get its tyres dirty.
The Italian motorcycle is equipped with spoke wheels (21 inch front and 18 inch rear), dual-purpose tyres, long-travel (240 mm) upside down front telescopic forks and progressive linkage rear suspension system, twin front discs and a single rear disc. Everything is held together by a trellis frame. The Aprilia Tuareg 660’s hardcore appeal makes it a serious rival to the Yamaha Tenere 700 and BMW F 860 GS.
Engine and equipment
The 660 cc V-twin liquid-cooled engine has been borrowed from the RS660 and Tuono 660. This motor is essentially a twin-cylinder derivative of the iconic RSV4’s unit but on board the adventure tourer, it is tuned to suit the application. Power and torque outputs stand at 80 hp and 70 Nm of torque, and the gearbox is a 6-speed unit.
Aprilia will position its newest offering at the premium end of the segment, and will back it up with a comprehensive suite of APRC electronic gadgetry including traction control, cruise control, engine braking, fuel maps, and so on. The motorcycle will have four riding modes of which two are adjustable, switchable ABS, LED headlamp, and a colour TFT instrument cluster with possible Bluetooth connectivity. The Tuareg 660 weights 187 kg dry and carries an 18-liter fuel tank.
Launch and price
Aprilia has not announced the price of the Tuareg 660 yet but one can expect it to be more expensive than most of its rivals given that it is equipped up to its gills. The Italian brand is expected to launch the motorcycle in international markets towards the end of this year as a 2022 model.
The product will give Aprilia access to the highly lucrative global medium displacement adventure tourer market. The Tuareg has the potential to become the brand’s international best seller in a very short period of time. Could a bigger engined Tuareg be in the pipeline?
Markets in Indonesia, Vietnam saturating; India priority No. 1, says top executive.
Japanese auto major Yamaha Motor Company (YMC) expects India to overtake Indonesia to emerge as its largest base in terms of production output in the next five years.
“India sells more than 20 million two-wheelers annually and the numbers are growing. Our company’s market share is in single digits. We want to improve this. There is a lot of opportunity,” says Yamaha India Chairman Shitara.
Two-wheeler sales in India increased 6.95% to 19,740,727 units till February this fiscal. In the same period, India Yamaha Motor’s sales remained largely flat at around 732,006 units. The company additionally exported 226,010 units.
Yamaha Motor India’s group chairman Motofumi Shitara was speaking on the sidelines of the launch of MT-15 priced at ₹1.36 lakh (ex-showroom, Delhi).
“India is priority number one for us worldwide. We aim to have production volume of 2.5 million units in India in the next five years,” he said.
Going ahead, Shitara said the company would steer clear of the mass segment and focus on launching premium motorcycles in the domestic market. The company has also commenced a study on introducing electric two-wheelers in India.
Shitara is currently defining the mid-term roadmap for the company till 2025 to lay the foundation on how the brand Yamaha takes shape the country. Apart from growing volumes, Shitara said a focus area for him is to project a strong image for the Yamaha brand in the local market.
Yamaha MT-15 was launched on Friday – a 155cc bike with liquid-cooled four-stroke engine mated to a six-speed transmission. MT-15 is priced at Rs 1.36 lakh ex-showroom. It has ABS and fuel injected variable valve actuation (VBA).
On the idea of electric motorcycles, the Yamaha Chairman says – “Three points are important, one is performance. Second, is price control. And third, infrastructure for battery charging. These three issues we should answer (for electric vehicles to take off)”, Shitara said.
Last year, Harley-Davidson had reported sale of over 3,000 units in the country.
New Delhi: American cult bike manufacturer Harley-Davidson Thursday said it aims to further consolidate its position in the over 1,600-cc segment in India, which it currently dominates with over 90 per cent market share.
The company launched its 1200-cc model Forty-Eight Special in India priced at Rs 10.98 lakh (ex-showroom Delhi) here. It currently has four models in its big bike (over 1,600-cc) portfolio in the country.
“We definitely will be consolidating in the big bike segment,” Harley-Davidson India Managing Director Sajeev Rajasekharan told .
Sales in the 1,600-cc plus bike segment in India currently stands at over 600 units annually.
Rajasekharan said last few years have witnessed consistent growth in terms of big bikes; and the company has been able to maintain its leadership position.
“We expect the market to grow from this year as the trends have been positive. More models are there and road infrastructure has been improving. There is more awareness and all these factors will trigger further growth in the market,” he added.
Last year, Harley-Davidson had reported sale of over 3,000 units in the country. The company’s bikes are priced between Rs 5.33 lakh (Street 750) and Rs 50.53 lakh (CVO Limited).
When asked about the time-frame for introducing small capacity bikes in India, Rajasekharan said there is “not much to share on that”.
Last year, Harley-Davidson had announced plans to develop a 200-500 cc motorcycle through a strategic alliance in Asia which will be used to primarily fuel its growth in India.
On introducing its Livewire electric bike, he said, “We would launch it in the US and Europe; and when infrastructure is ready, Harley would look at spreading out to other markets as well.”
He said that there is a lot of emphasis on electric mobility in India and the company is very happy with the positive changes that are happening to get the environment more conducive for launch of such vehicles.
The company on Thursday also introduced an updated version of its touring bike Street Glide Special priced at Rs 30.53 lakh .
Commenting on this new edition, Rajasekharan said the bike now comes with an upgraded 1,868-cc engine and other accessories.
The model is one of the three touring models that Harley-Davidson sells in country right now. Other two have already been updated and launched.
Commenting on company completing ten years in India, Rajasekharan said this “is just the beginning as we remain the cruiser of choice for many riders. With the all-new Forty-Eight Special, the company takes its motorcycle line up in the country to 17 models”.
Over the past ten years one of every two big bikes sold in the country has been a Harley, he added.
Elaborating on company’s plans for the current year, Rajasekharan said Harley would add two more dealerships during the course of the year taking the total count to 33 from current 31 outlets.
“We also plan to add three lifestyle stores taking the count to 10. In the tenth year of operations in India we will have 43 touch points in all,” he added.