profits

Financial Weightage of Light-Weight Motorcycles

Volume Sales, Fuel-efficiency, On-road manoeuvrability A decade ago, almost all manufacturers released fairly uninspired, derivative lightweight motorcycles that fit the commuter model, and sold like hot cakes irrespective of lacking common features in American bikes. Not to mention they were fugly like Satan’s spawn. They would make the mid-weight class look like a run-of-the-mill hack job, with the primary focus on cutting costs wherever possible. Thankfully, Royal Enfield changed all of that and stepped up its game with each new model release. Click here to read this global report on emerging motorcycle market. * * * * * * * * Follow the leader, click to subscribe to Bikernet’s Free Weekly Newsletter.

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Boss of Cycle Source Empire Steps Up

by Chris Callen There is true Motorcycle Passion behind each Issue, fueled by Motorcycle Nuts Click Here to read this Feature Article on Bikernet.com Bandit, after reading your article, I realize two things: I have been fortunate to take part in this ride with you. Two, more specifically towards the content of the state of the magazine article, we are in a great place…. Kinda! You see, in the hay days of the motorcycle culture, when things got crazy big and popular culture fell in love with us, there was money for the corporations to come in and dominate our culture, especially the space in print. But the problem for them was the very thing that fuels this lifestyle, and that is passion. * * * * * * * * * * * * * * * * * * * * Click here to get your Kickstart today

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Twin Power Launches Expanded Line of Crankshaft Position Sensors

Twin Power Launches Expanded Line of Crankshaft Position Sensors for Harley-Davidson Motorcycles Fort Worth TX — May 17, 2022 – TwinPower today announced a new line of Crankshaft Position Sensors (CPS) including seven-part numbers with fitments for Harley-Davidson models dating from the 1999 model year through current models using the Milwaukee 8 engine. TwinPower was the first aftermarket company to create a line of these OEM-quality sensors and today’s launch is a significant expansion of the company’s CPS offering. The Crankshaft Position Sensor is a critical part of a Harley’s engine management system. It delivers crankshaft position data to the bike’s electronic control module, which in turn determines engine timing and fuel delivery. A motorcycle with a faulty Crankshaft Position Sensor will typically have inconsistent performance and difficulty starting. “When a crankshaft position sensor goes bad, your bike isn’t going anywhere,” said James Simonelli, Brand Manager for Twin Power. “We’ve created these products to be an affordable solution to a common problem. That’s why they are in such high demand from DIY motorcycle owners and motorcycle repair shops seeking a replacement part that will generate profits for their business.” Twin Power’s new lineup is 100% tested in the U.S. to meet OEM specifications and has been endurance tested to 60,000 miles to ensure sensor longevity. The units use OEM-style connectors for an exact fit and are designed using encapsulated circuitry, along with vibration and heat resistant polymers to stand up to the harsh operating environment of a motorcycle’s engine. The line includes nine-part numbers, each with a different fitment covering the million+ Harley-Davidson motorcycles made between 1999 and today. Part number and fitment information is available at TwinPower-USA.com. All of the TwinPower CPS models retail for $52.95. About Twin Power: Since 1982, Twin Power has been designing and producing quality

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Harley-Davidson’s renewed focus on touring bikes drives upbeat forecast

by Reuters from https://www.investing.com U.S. motorcycle maker Harley-Davidson (NYSE:HOG) on Monday reported a better-than-expected quarterly profit and raised its full-year forecast for sales growth, as its focus on bigger and profitable touring bikes boost demand, sending its shares up more than 8%. Since the middle of last year, the Milwaukee, Wisconsin-based company, which has struggled to grow sales for the past several years, shifted its focus to big bikes, traditional markets such as the United States and Europe, and older and wealthier customers. In February, the motorcycle maker unveiled a new turnaround plan that targets low double-digit earnings growth through 2025. The company said its retail sales, a measure of demand at its dealerships, surged 30% to 32,800 motorcycles in North America in its first quarter. Retail sales in Europe, Harley’s second biggest market outside the United States, slumped 36% to 4,900 motorcycles, due to the company’s decision to stop selling its smaller and less profitable Street or Sportster motorcycles and shipping delays as a result of the COVID-19 pandemic. The company said lower sales incentives and a cut in its selling, general and administrative expense lifted its motorcycle business operating margin by over 10 points to 18.5%. It now expects motorcycles business revenue to grow in the range of 30% to 35% in 2021, up from its prior estimate of between 20% and 25%. Harley’s net income jumped over threefold to $259 million in the quarter ended March 28, from $70 million a year earlier. On an adjusted basis, the company earned $1.68 per share, beating analysts’ average estimate of 88 cents per share, according to IBES data from Refinitiv. The company’s revenue rose to $1.42 billion from about $1.30 billion.

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Harley-Davidson Announces First Chief Electric Vehicle Officer

Harley-Davidson, Inc. today announces the appointment of Ryan Morrissey as Chief Electric Vehicle Officer (CEVO). Effective April 1, Morrissey will join Harley-Davidson with over two decades of experience in disruptive technologies and the development of new business ventures. As a consultant at Bain & Company, he served most recently as a Senior Partner and head of the Automotive & Mobility practice in the Americas. In this role, he led the development of growth, adjacency and M&A strategies for OEMs, tech providers, and retailers specific to the long-range transition to electric vehicles and autonomous fleets. He has worked extensively with leading global OEMs in powersports, heavy equipment and automotive on developing digital channels, EV product strategy and software-based services. As part of Bain’s work with financial investors, he has advised many leading investment firms on acquisitions in mobility. Morrissey began his career at Lutron Electronics, as the U.S. sales lead for their first generation of software-based control systems for energy management. He holds a Bachelor of Science degree in Mechanical Engineering from Lafayette College and an MBA from the MIT Sloan School of Management. “Ryan has extensive experience with leading OEMs, working on building businesses to develop, commercialize and support electric vehicles. I’m excited to have him join the team to help us lead in electric,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson. “As we announced in February as part of The Hardwire, we’ll be talking more about our electric strategy later in the year.” Harley-Davidson recently unveiled The Hardwire, its 2021-2025 strategic plan, with a dedicated focus on electric, targeting long-term profitable growth and shareholder value and aiming to enhance its position as the most desirable motorcycle brand in the world.

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Harley borrows Detroit’s used-car playbook to pursue younger riders

from https://www.channelnewsasia.com Harley-Davidson has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first. The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin, “entry-level” new models. Harley’s embrace of used bikes is part of a new five-year turnaround strategy under Chief Executive Jochen Zeitz, and is the latest effort to expand the brand’s appeal beyond middle-aged and affluent riders. The 118-year-old American brand has been steadily losing US market share amid declining retail sales for six years. But the demand for used Harleys, which are less expensive, has remained strong. Some dealers told Reuters that pre-owned bikes last year outsold new ones by three-to-one. Melissa Walters, owner of a Harley dealership in Fresno, California, says the coronavirus pandemic has led to an increased demand for outdoor recreational activity, but dealers are hard-pressed to find bikes to sell to customers. “People are tired of staying home,” she said. “They want to go out and do something.” That sentiment was echoed by over a dozen dealers in six states. Data from industry consultant JD Power shows Harley was the most sought-after brand in the used big bikes market last year, boosting bets the certified program will draw in new customers. For Harley, it offers a way to build brand loyalty and attract new customers without engineering and manufacturing new lower-cost bikes, which tend to have lower profit margins. “We believe this program will drive Harley-Davidson desirability, increase sales and margins, and enhance the overall customer experience while supporting growth,” Zeitz told Reuters. Under the pre-owned bike program, which was revealed last month, Harley will certify

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Harley-Davidson Unveils 2021-2025 Strategic Plan; Targets Increased Profitability

from https://www.rttnews.com Harley-Davidson, Inc. (HOG) on Tuesday unveiled ‘The Hardwire’, its 2021-2025 strategic plan that targets long-term profitable growth and shareholder value, and also aims to enhance its position in the strongest motorcycle segments. The motorcycle maker targets increased profitability and low double-digit earnings per share growth through 2025. It also projects single-digit revenue growth in the Motorcycles segment, with solid growth expectations across all businesses. Harley-Davidson said it will invest in the core segments of Touring, large Cruiser and Trike to strengthen and grow its position. The company will expand into Adventure Touring and increase profitability within the Cruiser segment to unlock untapped volume and margin. The company noted that Pan America, its first Adventure Touring motorcycle, is an example of the company’s selective expansion into a high-potential segment that has untapped potential in the U.S. As part of expanding its Financial Services offerings, the company will launch Harley-Davidson Certified, a pre-owned motorcycle program supporting growth expected across all complementary businesses. The company said it will strengthen its commitment to electric motorcycles with the creation of a dedicated division focused exclusively on leading the future of electric motorcycles, following the success of its LiveWire motorcycle. Harley-Davidson also said it will extend employee ownership to all employees by offering an equity grant to about 4,500 employees, aligning with its new approach to Inclusive Stakeholder Management. from https://www.bennetts.co.uk Harley-Davidson outlines vision for the future Back in July 2018 Harley-Davidson unveiled an incredibly ambitious and detailed plan for its future – confirming 16 new water-cooled models from 500cc to 1250cc in an array of styles, a new small-capacity machine, huge electric bike expansion plans and a reinvented shopping experience. It was a multi-year, multi-pronged onslaught that was intended to expand the firm’s reach away from its cruiser comfort zone and bring huge

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Harley Davidson’s plan to take iconic motorcycle brand into transportation’s future

by Joe D’Allegro from https://www.cnbc.com Harley-Davidson unveiled a new 2021 lineup featuring several advances in engineering, electronics and styling, and its first rival to BMW and Honda “adventure” bikes. Hog motorcycle sales peaked 15 years ago and have dropped 40% since. But as it cuts costs, total number of models and geographies under a new CEO, and looks to electric motorcycles and e-bikes, Harley could be in for a smoother stock market ride. As a tradition-minded 118-year-old motorcycle manufacturer, Harley-Davidson may not seem ideally situated to prosper in a rapidly changing world where vehicles are increasingly electrified, self-driving, and shared. But the iconic company could be better positioned than many stock market investors betting on transportation suspect. The company’s U.S. bike sales peaked at more than 260,000 way back in 2006, and have since dropped about 40%. Demographics are part of the story, and it is a well-charted one, in the stock price and broader narrative about Harley’s consumer market. In 1985, the year before Harley went public, the median motorcycle owner was only 27, according to the Bureau of Transportation Statistics. By 2018, the median age had risen to 50. But the iconic “HOG” brand is turning itself around under the leadership of president and CEO Jochen Zeitz, who took the helm last year after drawing praise for a turnaround engineered at European consumer brand Puma. Zeitz, and other new executives pushed the “Rewire” initiative, which has driven the manufacturer to exit international markets with low potential to focus on 36 high-growth-potential areas in North America, Europe and Asia. The company also laid off 700 employees to trim costs. It closed out 2020 by entering into a distribution agreement with Indian motorcycle maker Hero and spinning off its electric bicycle operations to a new firm where it holds a

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Suzuki’s profit beats estimate, steps up dividend

from https://www.reuters.com TOKYO (Reuters) – Suzuki Motor (7269.T) posted its lowest annual operating profit in four years on Tuesday as the coronavirus pandemic hit demand for its cars, but the earnings beat estimates and the Japanese automaker raised its dividend, sending its shares surging. Profit came in at 215.1 billion yen ($1.99 billion) for the year to March, down 34% from a year ago and its lowest since the year ended in March 2016. But it was higher than an average estimate of 201 billion yen profit drawn from 15 analysts polled by Refinitiv. Suzuki, the country’s No. 4 automaker, declined to give an earnings forecast for the current business year, citing uncertainties about the longer term impact of the coronavirus on its operations and sales. It announced a year-end dividend of 48 yen per share, up from 37 yen a year ago, which included a special dividend to commemorate the centenary of the company’s foundation. Suzuki shares soared as much as 9% on Tuesday. The automaker sold 2.85 million vehicles globally in the year to March, down 14% from a year ago. In India, where it sells roughly one in every two cars sold through its majority stake in Maruti Suzuki India Ltd (MRTI.NS), the automaker sold 1.44 million units, down 18% on the year. India accounts for just over half of Suzuki’s global car sales. Suzuki has largely resumed full production of cars and motorcycles in Japan this week, while Maruti, India’s top-selling car maker, has also restarted domestic output, after a drop in demand due to the coronavirus and orders to curb movements of people forced manufacturers to shut factories in March. ($1 = 107.8300 yen)

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Harley-Davidson appoints Jochen Zeitz as President & CEO: New plan to redefine brand

by Rahul Kapoor from https://www.financialexpress.com With Matt Levatich stepping down, Harley Davidson had appointed Jochen Zeitz to lead the brand in the interim. But Zeitz has now been appointed as the president and CEO for the Milwaukee based motorcycle manufacturer. Harley-Davidson, the iconic American motorcycle brand has elevated interim President and CEO Jochen Zeitz as the new President and CEO of the company. Zeitz was appointed into the interim position after the former head of the brand Matt Levatich stepped down after a dismal sales performance of the brand that it witnessed in recent years. Zeitz who is currently the chairman of the board of Harley-Davidson brings his experience as the CEO of the sports apparel and goods brand Puma to the role. He also has plans to restructure the company and also redefine Harley Davidson. In a press statement, Zeitz said “Over the next few months, we will re-wire the business and redefine a new 5-year strategic plan later this year. I will then oversee the implementation of these changes and re-ignite Harley-Davidson as one of the most revered and iconic brands in the world,” Zeitz is working towards an all-new brand strategy called “The Rewire” that would allow Harley-Davidson to enter new markets and segments as well. The plan is said to develop further in the coming months which will incorporate key products, and initiatives from the current ongoing strategy for the brand, but with a key focus on markets and products that can help drive profits and growth. Harley-Davidson has found the last few years to be difficult in terms of unit sales. This has been more prominent in its home market – the USA as the modern consumers have moved away from heavyweight cruisers to adventure touring models or ADVs. Zeitz has been on the board

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