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Lon Nordbye Joins Electrify Expo

By General Posts

Lon Nordbye brings two decades of leadership experience

Lon Nordbye Joins Electrify Expo as Business Development and Sponsorship Executive

(Sioux Falls, SD December 9, 2021) Lon Nordbye has joined Electrify Expo, North America’s largest Electric Vehicle Festival to lead Business Development and Sponsorship efforts. A recent recipient of ‘Expo of The Year’ honors at the 2021 IMPACT Conference, Electrify Expo is focused on scaling the experiential platform, and this appointment highlights the commitment to achieve that.

Nordbye brings two decades of leadership experience in business development and integrated marketing to the Electrify Expo executive team. Lon Nordbye most recently served as VP of Strategy & Commercial Development at the Sturgis Buffalo Chip where he played a significant role in developing some of the rally’s most successful promotions, events, and brand partnerships.

“Our team is excited for Lon to join the company and know he will make immediate contributions that will benefit our partners and fans,” said BJ Birtwell, Founder and Executive Producer of Electrify Expo.

In his new role with Electrify Expo, Nordbye will lead development of Electrify’s e-motorcycle, e-bike, e-scooter, e-skate, and e-surf lifestyle categories. He will also oversee larger scale activations with national, non-endemic brands looking to reach the e-mobility consumer.

“BJ, Jeff and their dynamic team have not only pioneered how consumers engage and interact with e-mobility, they’re pushing the industry, culture and lifestyle of electric mobility forward,” said Nordbye. “I couldn’t be more excited to join an enterprising team and get immersed into the day-to-day work to achieve the high expectations we have for Electrify as well as ourselves.”

Electrify Expo is a weekend festival that takes place multiple times per year featuring the world’s leading brands in e-mobility. Consumers get the opportunity to demo and drive the best electric vehicles the industry has to offer as well as engage with interactive brand displays, enjoy live music and more.

2021 took Electrify Expo to Southern California, Miami, and Austin. 2022 will add additional events in hot e-mobility markets.

Companies interested can learn more by visiting: https://www.electrifyexpo.com/exhibits-press#Exhibitors

About Electrify Expo:

Attend North America’s largest Electric Vehicle event! Fun for all ages, Electrify Expo is a weekend festival that gathers the World’s top EV manufacturers all in one place!

Come see your favorite electric car, motorcycle, bike, scooter, skateboard, surfboard, e-foil and other electric mobility brands as they show off their latest products and technology. Visit their interactive displays, talk with EV experts, and BEST OF ALL, take a free test drive on one of our thrilling demo courses. Kids, have fun on the latest stability bikes or play in the Kids Zone!

With over 500,000 square feet of exhibit and festival space, Electrify Expo is a full day of electrified fun mixed with great food, drinks, music and more. Yes, this is an e-mobility party and everyone is invited!

Kawasaki Unveils Gas-Electric Hybrid Prototype Motorcycle

By General Posts

by Dustin Wheelen from https://www.rideapart.com

Kawasaki Lifts Cover On Its Gas-Electric Hybrid Prototype Bike

A peek behind the curtain/fairings.

We’ve been following Kawasaki’s hybrid motorcycle development since the firm filed patents in July, 2019. By November, 2021, Team Green gave us a peek at its progress with a short video laying out the philosophy behind the project. Then, an April, 2021, patent revealed Kawi’s new 48V hybrid battery design. Now, Kawasaki has pulled back the curtain (and the fairings) on its latest hybrid build while committing to a 2025 gas-electric hybrid production models.

Due to the chassis, front headlight configuration, and exhaust system, the prototype looks like it’s based on the Ninja 400. Kawasaki hasn’t officially confirmed our suspicions, but leveraging the entry-level sportbike aligns with current hybrid technology limitations. In automobiles, it’s easier for manufacturers to pair electric and internal combustion powertrains. In motorcycles, however, space is a much more limited resource. As a result, the firm couples its existing small-capacity parallel twin with a compact electric power unit.

From the beginning, Kawasaki has developed its hybrid project with the idea that riders would utilize the powertrains in different environments. The internal combustion engine suits highway riding, while the electric motor works best in urban environments. On a twisty road, both would work in concert to deliver the best of both worlds. It seems like the small-bore Ninja-based prototype would satisfy those requirements while also providing enough room to accommodate the new apparatus.

Of course, with two powertrains, the transmission will have to play nice with both systems, and Kawi’s automated gearshift smooths that transition. The new feature consists of an automated clutch, servo-powered shifter, and push-buttons for the user to operate. With so many European cities introducing zero emissions zones lately (and only more to come), the hybrid technology may be the perfect happy-medium between holding on to the range and convenience of gas-powered motorcycles while adopting cleaner and more efficient running powertrains.

For some, 2025 may be a long time to wait, but it’s encouraging to see Kawasaki’s project progress at such a rapid rate. Hopefully, we can say the same for the gas-electric hybrid’s acceleration when it hits the market in a few years.

Kawasaki Ninja 400 Based Hybrid Electric Motorcycle Prototype Unveiled

by Arun Prakash from https://www.rushlane.com

Kawasaki is working on a wide range of fully electric and hybrid motorcycles for the next few years

Kawasaki has made some major announcements recently which reveals the intentions of the Japanese superbike manufacturer for the future. The bikemaker has revealed that by 2035, all its models would run on electrified powertrains- either fully electric or hybrid electric vehicles, in major international markets.

In regard to this idea, the company is planning to launch ten new fully electric and hybrid motorcycles by 2025. The first of them was recently showcased at a presentation meeting in Japan. The prototype revealed is slated to be the first hybrid electric motorcycle from Kawasaki.

However, this isn’t the first motorcycle with an electric powertrain to be unveiled by the Japanese brand. Earlier in 2019, Kawasaki had revealed the electric Ninja 300 Concept, called EV Endeavor. Later the same year, the company filed patents for a hybrid motorcycle, images of which floated on the internet. The recent prototype unveiled is expected to be based on the same patents.

Kawasaki Ninja 400 Hybrid Prototype – Details
Going by the images, Kawasaki appears to have used Ninja 400 as the base for the exposed prototype of the hybrid bike. It features a parallel-twin engine which is bolted onto a new tubular steel frame with a large electric motor mounted above the transmission. The electric motor derives its energy from a small 48V battery pack located under the seat.

As per Kawasaki, the hybrid powertrain is equipped with a regenerative feature that tops up the battery when low on charge. Another interesting aspect of this hybrid motorcycle is that within city limits, the bike would completely run on battery and electric motor, cutting out power from the combustion engine. This mode will be useful when some cities introduce zero emissions zones in the future.

Automated Transmission
The bikemaker has equipped the prototype with GPS technology that automatically switches to electric power as soon as the bike enters city limits. Outside the city limits, the motorcycle will draw energy from both the combustion engine and electric motor in order to boost its performance. The entire system is paired with an automated transmission system with buttons for gear shifts.

The setup comprises an automated clutch and a servo-operated shifter that enables gear shifts through push button changes. Other details revealed from the images include a pair of telescopic front forks and rear mono-shock supporting the tubular steel frame. Stopping power is provided by single disc brakes on both wheels while being linked to dual-channel ABS.

Although no exact timeline for its launch has been confirmed, we won’t be surprised if this motorcycle reaches production within a span of a year.