partnership

Harley Courts Mahindra, Bajaj, and Hero For Indian Partnership

General Posts / By

by Dustin Wheelen from https://www.rideapart.com Harley-Davidson has been trying to find its way in a rapidly modernizing world for years now. In the saga’s latest installment, the Milwaukee-based brand ditched Matt Levatich and installed Jochen Zeits as the new President and CEO, changes have been swift and steady. From potentially nixing the Bronx to creating a Chief Digital Officer role, the new regime is implementing its Rewire plan without batting an eye. With the company projecting jobs cuts in 2020 and speculation that the Street lineup will bite the dust, many Indian outlet are reporting that Harley’s Bawal factory could soon shut down. As the MoCo shifts its Asia Pacific operations to Thailand, talks with Mahinda & Mahinda, Hero Motocorp, and Bajaj are only fueling more rumors about the American brand’s future in the country. Similar to KTM’s partnership with Bajaj or BMW’s TVS deal, the Bar and Shield could be seeking an affiliate to manufacture midsize motorcycles for the Indian market. Harley’s courters also include auto industry heavyweight Mahindra & Mahindra. As the owners of Classic Legends, the brand behind the Jawa revival and current BSA name-holders, the subsidiary could match the Motor Company’s retro aesthetic and satisfy its need for a global supply chain. We should note that spokespeople from all brands involved are refusing to comment on the potential partnerships at this moment, but the talks certainly align with Zeits’ cost-cutting efforts. While the brand plans to focus on high-potential segments and markets, a presence in India is key for global success. Harley seems to be moving forward with its China-exclusive model 338R, and a similar tactic could benefit the MoCo in India. We may be reading the tea leaves at this moment in time, but with cruiser sales continuing to dwindle in the U.S., Harley’s global […]

Harley Courts Mahindra, Bajaj, and Hero For Indian Partnership Read More »

Harley plans to hitch a ride with two-wheeler makers

General Posts / By

from Lijee Philip from https://economictimes.indiatimes.com Harley plans to hitch a ride with two-wheeler makers, Classic Legends, Hero Motocorp frontrunners Mahindra’s Classic Legends could be the obvious choice for the iconic leisure bike making company as it aligns very well with M&M’s approach of catering to the premium end of the market with marquee brands , and for Harley, it gets a local company with a large manufacturing facility and an established local supply chain. After its global restructuring efforts to make Thailand its main hub for Asia Pacific, Harley Davidson is now understood to be exploring potential collaborations with Indian two-wheeler makers. The two possible names doing the rounds are Mahindra NSE -0.82 %’ subsidiary Classic Legends and Hero Motocorp NSE -1.89 %. The potential Indian alliance partners could do contract manufacturing for Harley Davidson in the mid-size motorcycle space – in line with Bajaj-KTM or TVS-BMW. Mahindra’s Classic Legends could be the obvious choice for the iconic leisure bike making company as it aligns very well with M&M’s approach of catering to the premium end of the market with marquee brands , and for Harley, it gets a local company with a large manufacturing facility and an established local supply chain. Classic Legends was established to re-introduce iconic marquee motorcycle brands in the market and currently retails the Jawa motorcycle brand also owns iconic brands like BSA & Yezdi. While it started of with impressive sales numbers, delays in deliveries and quality issues makes it difficult for the company to meet the growing demand. Hero Motocorp has stated that it’s open to partnerships to get a stronger foothold in the premium segment. Market leaders in entry level/commuter and the 125cc segments, it lacks premium bike building capability. After several attempts, Hero has finally managed to break-into 200 cc segment

Harley plans to hitch a ride with two-wheeler makers Read More »

Bajaj Triumph motorcycle launch in 2022

General Posts / By

Bajaj and Triumph will introduce new affordable motorcycles in India and abroad under a new partnership. Bajaj Auto and Triumph Motorcycles have formally announced their new partnership to produce a range of mid-size motorcycles and platforms for the Indian and global markets. The decision was initially announced back in 2017, but the formal agreement was signed only now. The partnership will see a positive impact in either brand’s future business in India as well as abroad. The long-term partnership agreement follows a non-equity approach under which both brands retain their intellectual property rights. Beyond the operational side of the business, motorcycle enthusiasts have been eagerly looking forward to seeing what the partnership would introduce in our market in due course. Apparently, Triumph will introduce ‘big bike experience’ while Bajaj continues its expertise at making smaller-capacity motorcycles. Both brands will collaborate on the R&D of each motorcycle and platform, but manufacturing will be done solely at Bajaj’s Chakan facility for all global markets. Eventually, Bajaj will take over Triumph India and introduce the iconic British motorcycle brand to newer markets. This move will also make Triumph motorcycles much more accessible in the country and have an edge over other premium two-wheeler brands. The first-of-the-line products under the partnership will debut in the Indian market sometime in 2022. There is no news of a bigger-capacity multi-cylinder Bajaj motorcycle yet, but there’s no harm in expecting something of that sort. With the help of Bajaj, Triumph aims to penetrate further into major Asian markets that are currently dominated by the likes of Japanese motorcycles. In markets where Bajaj does not operate, Triumph Motorcycles will sell the upcoming mid-size products alongside its regular portfolio. Hence, Bajaj will open doors to a new market in major European nations where Triumph Motorcycles leads. On the other

Bajaj Triumph motorcycle launch in 2022 Read More »

Scroll to Top