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Jan 07
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Answer Racing Partnership with BarX Suzuki 250

By General Posts

Answer Announces Partnership with BarX Suzuki 250 Team for 2023 Season

Fort Worth TX – January 5, 2023 – Answer Racing today announced its sponsorship of the BarX Suzuki racing team for the 250cc class in the 2023 Supercross and motocross seasons.

The BarX Suzuki team, which features riders Derek Drake, Carson Mumford, Robbie Wageman and Ty Masterpool, will sport Answer Racing jerseys, pants and gloves for their races in 2023. Team jerseys and pants will be from the company’s Elite product line and each race will feature a different color scheme, including an All-American design for Military Appreciation Day at the race in San Diego.

“Everyone at Answer Racing is thrilled to return to Supercross and motocross racing in 2023, this partnership with BarX Suzuki makes it really special. We are confident this will be a breakout year for these motivated young riders,” says Brent Ash, Brand Manager for Answer Racing.

“BarX is a great addition to Answer Racing’s support of elite amateurs and grass roots marketing efforts. Their young team will be exciting to watch,” says Nick Wey, Brand Ambassador for Answer Racing.

“We are thankful to have the support of Answer, with the style and quality they bring, our riders’ confidence is over the top,” said Myron Short, managing partner of Team BarX. “BarX Suzuki has very big goals for this year, and we strive to achieve them. Our riders and crew are working very hard leading into the 2023 season.”

“Wearing our top-of-the-line Elite gear, with a dynamic set of BarX and Answer Racing colors and graphics, will give the athletes a look that will stand out from the rest of the class,” Ash continued.

Answer Racing apparel products have long been the standard for high performance racing and off-road riding gear. The 2023 Supercross season will kick off at Angel Stadium in Anaheim, California on January 7, 2023.

About Answer Racing: Answer Racing was started in 1976 with a goal of providing hardcore motocross enthusiasts with products they could trust. Decades of champions were forged in the hearts and minds of Answer Racing’s creative engine. Fast forward to today and Answer Racing has not lost sight of the original vision, putting its nearly five decades of experience behind bars into every product. More information can be found at answerracing.com.

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May 14
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Wreaths Across America & Young Marines Enter Partnership

By General Posts

Nonprofits agree to work together to help support common missions of teaching the next generation the values of leadership, citizenship, and freedom.

COLUMBIA FALLS, Me., and ST. CHARLES, Mo. – May 13, 2022 – Yesterday, national nonprofits Wreaths Across America (WAA) and the Young Marines are proud to announce the signing of a Memorandum of Understanding (MOU) between the two organizations. The signing is to build a stronger awareness for each group’s common missions while supporting educational events throughout the nation.

These events will help teach lessons of character and patriotism to the next generation. WAA’s Director of Military and Veteran Outreach, Joseph Reagan, and Young Marines National Executive Director Col. William Davis signed the MOU live as part of the Young Marines Adult Leadership Conference held in St. Charles, Missouri.

To watch the video of yesterday’s signing, please click here or visit https://vimeo.com/709265876/c5414c677a .

The MOU between the two groups outlines key agreements that establish a framework for cooperation between WAA and the Young Marines. This includes collaborative volunteer efforts to provide opportunities for joint community service activities that bring awareness to both groups’ missions throughout the country, and regular feature interviews on Wreaths Across America Radio. The interviews will highlight youth participants’ academic achievement, community service, good citizenship, and other attributes.

“As a program whose core mission focuses on teaching the next generation the value of freedom, supporting and working with leadership groups like the Young Marines is critical to the future of this country,” said Karen Worcester, executive director, WAA. “These kids are learning not only what it means to be a productive member of society, they are learning that anyone can find a way to serve their community, and what it truly means to be an American.”

“The Memorandum of Understanding solidifies the two organizations’ commitments to citizenship, leadership, and memorializing our nation’s veterans,” said Col William P. Davis USMC (Ret), national executive director and CEO of the Young Marines. “We were especially proud to host the signing at the Young Marines’ Adult Leadership Conference at which hundreds of volunteers were witnesses. The Young Marines and WAA are truly partners who have analogous values.”

Founded in 2007, and headquartered in Columbia Falls, Maine, WAA is best known for its annual wreath-laying ceremony at Arlington National Cemetery, and now at more than 3,100 participating locations nationwide. The organization’s yearlong efforts support its mission to Remember our fallen U.S. veterans, Honor those who served, and Teach the next generation the value of freedom.

Young Marines has more than 238 units including thousands of youth members, most of whom have been placing veterans’ wreaths throughout the country for many years. The MOU will only heighten awareness of this task of respect and honor.

The Young Marines is a youth education and service program for boys and girls, aged eight through high school graduation. The Young Marines promotes the mental, moral, and physical development of its members and focuses on teaching the values of leadership, teamwork, and self-discipline, so its members can live and promote a healthy, drug-free lifestyle.

About Wreaths Across America: Wreaths Across America is a 501(c)(3) nonprofit organization founded to continue and expand the annual wreath-laying ceremony at Arlington National Cemetery begun by Maine businessman Morrill Worcester in 1992. The organization’s mission – Remember, Honor, and Teach – is carried out in part each year by coordinating wreath-laying ceremonies in December at Arlington, as well as at thousands of veterans’ cemeteries and other locations in all 50 states and beyond.
For more information or to sponsor a wreath please visit www.wreathsacrossamerica.org.

About Young Marines: The Young Marines is a national non-profit 501(c)(3) youth education and service program for boys and girls, age eight through high school graduation. The Young Marines promotes the mental, moral, and physical development of its members. The program focuses on teaching the values of leadership, teamwork, and self-discipline, so its members can live and promote a healthy, drug-free lifestyle.
Since the Young Marines’ humble beginnings in 1959 with one unit and a handful of boys, the organization has grown to over 238 units with 6,100 youth and 2,100 adult volunteers in 40 states, the District of Columbia, Japan, and affiliates in a host of other countries.
For more information, visit the official website at: https://youngmarines.org.

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Dec 05
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Hero MotoCorp expands operations in Argentina

By General Posts

from https://www.business-standard.com/ by Press Trust of India

Two-wheeler market leader Hero MotoCorp on Friday announced the expansion of operations in Argentina with the opening of its flagship dealership in Buenos Aires in partnership with Gilera Motors Argentina.

Gilera Motors Argentina (GMA) will make new investments to rapidly expand all business operations for Hero MotoCorp’s products. This is expected to generate nearly 500 new jobs in the region, the company said in a regulatory filing.

Further, GMA has also expanded its plant in Carlos Spegazzini province of Buenos Aires to completely renovate its infrastructure and adapt the latest automotive technologies that are incorporated in Hero MotoCorp products, it added.

ABOUT HERO MOTOCORP
Hero MotoCorp is the largest two-wheeler manufacturer in the world. In January 2021, Hero MotoCorp’s production exceeded 100 million two-wheelers.

Hero MotoCorp is the Exclusive Distributor for Harley-Davidson motorcycles in India and manages the Authorized Dealerships, Service Centers and parts for the iconic American brand.

HeroMotoCorp is present in South American and African nations and launched Hero brand in Mexico in January 2021 in Partnership with Grupo Salinas.

Hero Motorsports Rally Team participates in international competitions including Dakar Rally.

In July 2013, HeroMotoCorp acquired 49.2% shareholding in Erik Buell Racing, a motorcycle sport company which produced street and racing motorcycles based in East Troy, Wisconsin, United States. EBR filed for bankruptcy in 2015 and Hero MotoCorp acquired certain assets for ₹18.2 crore (equivalent to US$3.5 million in 2020).

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“We are happy to rapidly expand our operations in Argentina. We have already made significant progress since announcing our new association with Gilera Motors Argentina in October,” Hero MotoCorp Head – Global Business Sanjay Bhan said.

The company has already inaugurated a flagship store and is focussed on scaling up sales and service across the country, he added.

GMA is one of the leading companies in the motor vehicle sector in Argentina and one of the most experienced motorcycle manufacturers in Latin America.

Gilera Motors Argentina Director Ramiro Di Liscia said, “our association will have a multiplier effect on the local economy, generating investment and new direct and indirect jobs. We are adding nearly 500 new jobs already and expect more benefits to the local economy as we further expand our operations in the future.”

The new investment and new facilities that Gilera Motors Argentina is making will boost the industry in the country. Customers will also benefit from the latest technologies of Hero MotoCorp products such as the Xpulse 200 and Hunk 160R, which comply with Euro 3 and Euro 4 standards, GMA Vice-President Omar Caruso said.

Oct 23
Love0

Tiny Triumph Motorcycle Range in Prototype – targets 200 to 750cc engine market segment

By General Posts

by Todd Halterman from https://www.autoevolution.com

Tiny Triumphs and EV Motorcycle Range in Prototype Now With Indian Firm Bajaj

Triumph is now teasing the development of a series of smaller displacement motorcycles that the company plans to build with Indian manufacturing giants Bajaj.

As far back as early 2020, Triumph announced that it reached an agreement with Bajaj – one of the largest motorcycle firms in the world – to develop and build an all-new range of so-called ‘baby’ Triumphs that would fill in the 200 – 750cc engine displacement category.

While the plan called for the companies to roll out the first models in the collaboration in 2022, the project has been pushed back as a consequence of the impact of the COVID-19 pandemic.

Now that the pandemic crisis seems to be loosening its grip, both parties say they’re back on track to develop the bikes.

Triumph Head of Brand Management Miles Perkins says prototypes have already been created and plans are back in the offing.

“That’s going great guns, I have seen the development motorcycles – and the prototype for those – it’s all on track,” Perkins says. “We haven’t yet confirmed exactly what the bikes are and exactly when we will launch them but the news is forthcoming soon.”

And fear not, though Triumph hasn’t confirmed exactly which the partnership will create models, it has said the resulting bikes will be sold globally rather be sold only in Asian markets more conducive to sales of cheaper, small capacity motorcycles.

According to Perkins, Triumph found the ideal partner in Bajaj. He says the company’s large market share in India and experience working with KTM and Kawasaki were key to the deal.

“The relationship with Bajaj and conversations I have had with the team over there and the engineering team working with them are very like-minded and passionate individuals, and their focus and commitment are outstanding. They have similar leadership family principles and values,” Perkins says. “The working relationship is strong, the design development is completely Triumph, these are Triumphs and the partnership is building it and selling them around the world. What Bajaj brings is phenomenal in terms of the ability to develop quality in this volume, especially in the lower capacity range.”

Perkins also says the Triumph TE-1 EV prototype has been built and is ready for testing. It represents an electric sports bike model developed in partnership with Williams Advanced Engineering, and Perkins calls it “a blueprint for a future EV Triumph.”

Power for the TE-1 comes from an electric motor that delivers 174 horsepower at peak and 107 horses of continuous power. Triumph chose not to publish additional specifications, but Motorcycle News learned the bike weighs 485 pounds and offers up to 120 miles of range. Quick-charging technology zaps the battery pack with an 80% charge in about 20 minutes. Triumph stressed it aimed to give riders the performance of an internal-combustion-powered bike in an electric package, but what you see isn’t necessarily what will land in showrooms.

Triumph will begin testing the TE-1 prototype in the coming months, but it told Motorcycle News that it still needs to clear the cost hurdle before approving the production model. When it will do that is up in the air.

Triumph calls the TE-1 EV a prototype platform development and not an actual motorcycle available for sale, it’s a project which the company is using for “learning and developing the team’s experience but also developing the partnership of technology with several partners for a full-on electric Triumph platform that will follow in years to come.”

Sep 14
Love0

Pirelli chosen by VR46 Riders Academy as Partner for their Motorcycle Fleet

By General Posts

VR46 Riders Academy Chooses Pirelli  as Partner for their Motorcycle and E-MTB Fleet.

Thanks to this collaboration with the VR46 Riders Academy, one of the most renowned schools in the world for professional racers, will equip its training fleet with Pirelli tires, from road bikes to motocross and E-MTB machines.

Milan, Italy September 14, 2021 – Pirelli has been chosen by the VR46 Riders Academy as technical partner and tire supplier for several of the team’s training activities. Thanks to this collaboration, the riders of the academy will be equipped with tires of the Italian manufacturer during their trainings on road bikes, motocross and E-MTBs.

The VR46 Riders Academy was founded with the aim of helping young Italian motorcyclists on their journey towards a racing career in the two-wheeled world. The staff that follows the riders of the VR46 Riders Academy are the same who support Valentino Rossi in the races so every advice and every decision is the result of years of experience.

The partnership involves the use of Pirelli tires for the training activities of the VR46 Riders Academy riders: from circuit sessions with road bikes, to off-road exercises using motocross bikes and training on E-MTBs.

The YZF-R1 and YZF-R6 motorcycles are used for training on circuit, which thanks to this partnership will be equipped with Pirelli DIABLO Superbike tires in the different compounds present in the range and in the same sizes used in the FIM Superbike World Championship. DIABLO Superbike is the tire used by all riders in the world championship of production-derived motorcycles and over the years it has undergone a constant improvement in performance thanks to the intense research and development carried out by Pirelli engineers.

For off-road training, the VR46 Riders Academy will rely on the performance of the SCORPION MX tire family, which boasts 74 world titles in motocross among its many successes, and the SCORPION E-MTB product range dedicated to electric mountain bikes.

Claudio Zanardo, Senior Vice President Pirelli Moto & Cycling, commented on the agreement: “I am pleased to announce the collaboration between VR46 Riders Academy and Pirelli, which has always supported and invested in the growth of young riders. The confirmation of Pirelli as tire supplier for the motorcycles and E-MTBs used in the training sessions of the VR46 Riders Academy further strengthens Pirelli’s position both in the sporting and in the marketing fields. This partnership is a clear recognition of the consolidated reputation enjoyed by Pirelli motorcycle tires, developed thanks to decades of participation in top international competitions, with the addition of our latest tires specially developed by the Cycling division for performing E-MTBs. We are pleased that the VR46 Riders Academy has chosen to rely on the performance and safety offered by Pirelli tires for its training activities.”

Aug 16
Love0

BMW Motorrad & legendary music brand Marshall enter strategic partnership

By General Posts

from Press Release at BMWgroup.com and from http://www.tradearabia.com/

BMW Motorrad has agreed a long-term partnership with world-renowned British company Marshall Amplification, to raise the innovation and quality of BMW Motorrad sound systems.

The legendary Marshall spirit and the development power of BMW Motorrad will in future be reflected in new innovative products for motorcycles and music, especially in the BMW Motorrad Heritage segment.

For 60 years, Marshall, originally from Hanwell, London, now based in Bletchley, Milton Keynes (UK), have produced legendary guitar amplifiers used by the world’s best musicians. Since 2012 it has expanded their audio quality into award winning headphones and active speakers designed for music lovers.

PRESS RELEASE:
Innovation and premium quality for future BMW Motorrad sound systems.

Munich. Riding a motorcycle while listening to music – both fit well together, as they promise deep emotional experiences and intense pleasure on two wheels. It is not for nothing that generations of artists have dedicated their songs to the experience of motorcycling. “Born to be Wild” is a notable example.

To ensure that beats and basses perfectly complement the ear while riding, BMW Motorrad has long been engaged in intensive development work on its sound systems. With its now agreed long-term partnership with world-renowned British company Marshall Amplification, the innovation and quality of BMW Motorrad sound systems are set to reach new heights.

For 60 years, Marshall, originally from Hanwell, London, now based in Bletchley, Milton Keynes (UK), have produced legendary guitar amplifiers used by the world’s best musicians. Since 2012 they have expanded their audio quality into award winning headphones and active speakers designed for music lovers.

The legendary Marshall spirit and the development power of BMW Motorrad will in future be reflected in new innovative products for motorcycles and music, especially in the BMW Motorrad Heritage segment.

BMW Motorrad will present the first new products resulting from this strategic partnership very soon. Stay tuned to find out more about this on 29 July 2021.

Feb 15
Love1

Partnership between the brands METZELER and Indian Motorcycle is strengthened

By General Posts

The partnership between the brands METZELER and Indian Motorcycle is strengthened: several new Indian Motorcycle models equipped with tires of the blue elephant brand

Along with the Indian Challenger, METZELER CRUISETEC™ will be original equipment tires of the Indian Roadmaster, Chieftain, Springfield and Vintage models. METZELER SPORTEC™ M9 RR will now be original equipment on the brand new Indian FTR

ROME, Ga. 15th February 2021 – The technical partnership between the brands METZELER and Indian Motorcycle forges ahead since the first collaboration between the German-born tire brand and the legendary US motorcycle manufacturer happened in 2019. METZELER brand was chosen as the development partner and exclusive supplier for the powerful touring model, the 2020 Indian Challenger. It was an extremely successful project, thanks to the joint work between two brands that share the same philosophies of enhancing their company heritage and at the same time aiming for the highest level of performance, in compliance with the most challenging quality standards.

From that moment, the technical collaboration between the two historic brands has been further strengthened and to date it has been extended to other important models of the American manufacturer. In fact from 2021, in addition to the Indian Challenger, METZELER tires will exclusively equip the brand new Indian FTR, which was recently unveiled to fans all over the world, and other iconic models from America’s first motorcycle company, such as the Indian Roadmaster, Chieftain, Springfield and Vintage.

For the Indian FTR, including the FTR S and FTR R Carbon versions, METZELER SPORTEC™ M9 RR tires were selected as original equipment, in 120/70 ZR 17 front and 180/55 ZR 17 rear sizes. Pulling inspiration from its American Flat Track race bike, the FTR750, the new 2022 FTR is an exciting motorcycle that combines style and performance, ideal for both weekend trips and daily use. The FTR offers incredible power, and at the same time, thanks in part to the agility conferred by the original equipment SPORTEC™ M9 RR tires, extraordinary handling. The powerful 1203cc, 120hp, 117.9Nm torque V-Twin engine precisely manages power delivery, which is safely discharged to the ground via SPORTEC™ M9 RR tires.

SPORTEC™ M9 RR combines in the best way the versatility typical of everyday use with the brand’s experience in Road Racing competitions, exploiting the latest technological advances in the German brand’s research and development field. SPORTEC™ M9 RR was designed for motorcyclists, primarily owners of supersport and naked machines, with a sporty riding style and who use their bikes almost every day, from the urban jungle to the winding roads out of town. Motorcyclists looking for riding pleasure and sporty performance even in the wet need a sport tire that provides precise and safe feedback while enjoying their bike’s performance at full capacity.

METZELER CRUISETEC™ has been selected as the original equipment tire for several models within Indian Motorcycle’s cruising and touring portfolio, including the Challenger, Roadmaster, Chieftain, Springfield and Vintage models, also in the Limited and Dark Horse versions.

METZELER CRUISETEC™ is designed to offer motorcyclists with power cruisers, custom and touring bikes, a tire that is more performance oriented than others in the segment to date. CRUISETEC™ has been developed to take advantage of the full performance potential of these heavyweight and powerful motorcycles thanks to the high level of grip even in wet conditions, revolutionary handling, and the structural characteristics oriented towards riding pleasure thanks to stability and precision.

Sep 09
Love0

Harley Courts Mahindra, Bajaj, and Hero For Indian Partnership

By General Posts

by Dustin Wheelen from https://www.rideapart.com

Harley-Davidson has been trying to find its way in a rapidly modernizing world for years now. In the saga’s latest installment, the Milwaukee-based brand ditched Matt Levatich and installed Jochen Zeits as the new President and CEO, changes have been swift and steady. From potentially nixing the Bronx to creating a Chief Digital Officer role, the new regime is implementing its Rewire plan without batting an eye.

With the company projecting jobs cuts in 2020 and speculation that the Street lineup will bite the dust, many Indian outlet are reporting that Harley’s Bawal factory could soon shut down. As the MoCo shifts its Asia Pacific operations to Thailand, talks with Mahinda & Mahinda, Hero Motocorp, and Bajaj are only fueling more rumors about the American brand’s future in the country.

Similar to KTM’s partnership with Bajaj or BMW’s TVS deal, the Bar and Shield could be seeking an affiliate to manufacture midsize motorcycles for the Indian market. Harley’s courters also include auto industry heavyweight Mahindra & Mahindra. As the owners of Classic Legends, the brand behind the Jawa revival and current BSA name-holders, the subsidiary could match the Motor Company’s retro aesthetic and satisfy its need for a global supply chain.

We should note that spokespeople from all brands involved are refusing to comment on the potential partnerships at this moment, but the talks certainly align with Zeits’ cost-cutting efforts. While the brand plans to focus on high-potential segments and markets, a presence in India is key for global success. Harley seems to be moving forward with its China-exclusive model 338R, and a similar tactic could benefit the MoCo in India.

We may be reading the tea leaves at this moment in time, but with cruiser sales continuing to dwindle in the U.S., Harley’s global presence will be more important than ever. Catering to the two most populous countries and the largest motorcycle markets in the world will be critical for the brand’s future. For now, we’ll have to wait and see if the company’s Indian factory closes by the end of the year and whether that begins a whole new phase of Harley’s ever-evolving modernization plan.

Sep 07
Love0

Harley plans to hitch a ride with two-wheeler makers

By General Posts

from Lijee Philip from https://economictimes.indiatimes.com

Harley plans to hitch a ride with two-wheeler makers, Classic Legends, Hero Motocorp frontrunners

Mahindra’s Classic Legends could be the obvious choice for the iconic leisure bike making company as it aligns very well with M&M’s approach of catering to the premium end of the market with marquee brands , and for Harley, it gets a local company with a large manufacturing facility and an established local supply chain.

After its global restructuring efforts to make Thailand its main hub for Asia Pacific, Harley Davidson is now understood to be exploring potential collaborations with Indian two-wheeler makers. The two possible names doing the rounds are Mahindra NSE -0.82 %’ subsidiary Classic Legends and Hero Motocorp NSE -1.89 %.

The potential Indian alliance partners could do contract manufacturing for Harley Davidson in the mid-size motorcycle space – in line with Bajaj-KTM or TVS-BMW.

Mahindra’s Classic Legends could be the obvious choice for the iconic leisure bike making company as it aligns very well with M&M’s approach of catering to the premium end of the market with marquee brands , and for Harley, it gets a local company with a large manufacturing facility and an established local supply chain.

Classic Legends was established to re-introduce iconic marquee motorcycle brands in the market and currently retails the Jawa motorcycle brand also owns iconic brands like BSA & Yezdi.

While it started of with impressive sales numbers, delays in deliveries and quality issues makes it difficult for the company to meet the growing demand.

Hero Motocorp has stated that it’s open to partnerships to get a stronger foothold in the premium segment. Market leaders in entry level/commuter and the 125cc segments, it lacks premium bike building capability.

After several attempts, Hero has finally managed to break-into 200 cc segment with Xtreme, but bikes beyond 350 cc domain does not exist with the maker of Splendor, with Harley coming on board, the positioning would have been quite complementary in nature.

Harley-Davidson has been scouting for alliance partners in India with a manufacturing and distribution network to make lightweight motorcycles in the sub-500cc category. Under the new CEO, things are being reviewed again, say sources. ..

While the contours of the agreements are still being worked on, sources say it will be a non-equity partnership to make bikes targeting the small displacement category.

To a detailed email query , Harley Davidson, Mahindra ,Hero Motocorp and Royal Enfield said it does not comment on market speculation and rumours.

“On its own and with limited volumes, Harley will struggle to localise. By partnering with a local company, Harley will not only be able to shed fixed cost, but also accelerate sourcing with the help of the local partner. Over the last five years, the company has explored mid-size motorcycles for India and India like emerging markets. Its model developed in China has a potential to cater to the Indian market,” said one of the several people in the know of the company’s plans.

Earlier this year, Harley partnered with Chinese motorcycle maker, Zhejiang Qianjiang, mother company to Benelli, to launch Benelli 350 and the Harley-Davidson 338. Such kind of a smaller capacity motorcycle will be important for the Milwaukee cult brand which has been seeing slower sales in the country.

Jan 24
Love0

Bajaj Triumph motorcycle launch in 2022

By General Posts

Bajaj and Triumph will introduce new affordable motorcycles in India and abroad under a new partnership.

Bajaj Auto and Triumph Motorcycles have formally announced their new partnership to produce a range of mid-size motorcycles and platforms for the Indian and global markets. The decision was initially announced back in 2017, but the formal agreement was signed only now. The partnership will see a positive impact in either brand’s future business in India as well as abroad.

The long-term partnership agreement follows a non-equity approach under which both brands retain their intellectual property rights. Beyond the operational side of the business, motorcycle enthusiasts have been eagerly looking forward to seeing what the partnership would introduce in our market in due course.

Apparently, Triumph will introduce ‘big bike experience’ while Bajaj continues its expertise at making smaller-capacity motorcycles. Both brands will collaborate on the R&D of each motorcycle and platform, but manufacturing will be done solely at Bajaj’s Chakan facility for all global markets. Eventually, Bajaj will take over Triumph India and introduce the iconic British motorcycle brand to newer markets.

This move will also make Triumph motorcycles much more accessible in the country and have an edge over other premium two-wheeler brands. The first-of-the-line products under the partnership will debut in the Indian market sometime in 2022. There is no news of a bigger-capacity multi-cylinder Bajaj motorcycle yet, but there’s no harm in expecting something of that sort.

With the help of Bajaj, Triumph aims to penetrate further into major Asian markets that are currently dominated by the likes of Japanese motorcycles. In markets where Bajaj does not operate, Triumph Motorcycles will sell the upcoming mid-size products alongside its regular portfolio.

Hence, Bajaj will open doors to a new market in major European nations where Triumph Motorcycles leads. On the other hand, the British motorcycle maker will reap an untapped potential present in the lower, affordable, mass-volume segment. More information regarding the upcoming Bajaj-Triumph products will be shared in the coming months and as the launch timelines close in. The products’ naming will be borrowed from the roots of Triumph’s strong heritage.

While it is too early to confirm the exact specifications and output of the upcoming Triumph-Bajaj motorcycles, the partnership aims to make them “aspirational and affordable” with a targeted ex-showroom price tag starting from under Rs 2 lakh. Currently, the Royal Enfield 650 Twins are the most desirable mid-size motorcycles available in foreign markets that offer superior value for money.

With the introduction of the new range of products under the alliance, major rival brands such as Royal Enfield, Harley-Davidson, etc., might have to worry a bit. Harley-Davidson has already anticipated such a scenario and is working on a 338cc motorcycle for the affordable segments in the Asian market.