Norton HQ Archives — Bikernet Blog

Norton Opens First Flagship Showroom

Norton Opens First Flagship Showroom At The Bike Shed London Five additional United Kingdom locations will comprise the brand’s early distribution network. with inputs by Dustin Wheelen from https://www.rideapart.com Indian automotive giant TVS had acquired Norton Motorcycles in April 2020 after a tumultuous period in the OEM’s history. However, since then this legendary British brand has kept its head down, opening its Solihull factory, hiring a new CEO, and receiving a £100M British Pounds Sterling (~$125M USD) investment in two years’ time. In October, 2022, Norton started rolling out its 2023 Commando 961. With a firm eager to get its products into riders’ hands, Norton opens its first retail location within London’s The Bike Shed. “Seeing the Norton brand move from within the four walls of Norton HQ and out into the marketplace is positive on a number of levels,” claimed Norton Chief Commercial Officer Christian Gladwell. “More dealers mean more riders enjoying the results of the hard work and dedication that the entire team at Norton has contributed towards.” Known as Norton Atelier, this space will showcase Norton’s V4SV superbike alongside the Commando 961. Customers can purchase and/or test ride both models at the Shoreditch Bike Shed chapter. Norton apparel designed by Savile Row fashion designer Nick Tentis is also available at the new showroom. Tentis’ has also influenced this retail space itself. “For the first one I wanted to create a space reflecting the history and values of the Norton brand while also creating the perfect environment to display the new clothing collection,” explained Tentis. Norton will also establish showrooms at Krazy Horse London, Crawley’s P&H Motorcycles, Sheffield’s Via Moto, Bodmin’s Thor Motorcycles, and Cheshire’s Oakmere Motor Group. These locations will offer test rides, maintenance, and parts and accessories. We can’t wait for this epic brand to expand […]

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Norton Motorcycles opens new Global Headquarters

TVS-owned Norton Motorcycles opens new Global Headquarters: 8,000 bikes to roll out every year from https://www.financialexpress.com by Pradeep Shah The new headquarters is creating over a hundred new high-skilled jobs and more in the coming years and will be able to build around 8,000 motorcycles a year. Norton Motorcycles has announced the completion of its new global headquarters that includes state-of-the-art manufacturing capability and the company’s new global design and R&D hub as well. The new HQ is a display of significant commitment by TVS Motor Company in its partnership with Norton Motorcycles. Within just 18 months of acquiring the iconic British marque, TVS has overseen the creation of its world-class facility in Solihull, West Midlands, UK. The new Norton leadership, together with TVS Motor Company, has conducted a wide-ranging review of Norton Motorcycles operations, resulting in new appointments and processes and these have been specifically in engineering, design, and manufacturing areas in order to ensure the highest quality standards, the company stated. Moreover, the new headquarters is creating over a hundred new high-skilled jobs and more in the coming years and will be able to build around 8,000 motorcycles a year. As part of the new manufacturing process, every single component of every new Norton bike will be evaluated in a new quality-testing laboratory to ensure the highest build quality. Moreover, the company says that within the laboratory are inspection rooms, testing areas including destruction testing, and a rolling road while a customer reception and showroom, service workshop, and office are also housed at the new HQ. The Norton manufacturing facility has also been engineered to be highly sustainable and to minimize waste. The brand says that the build used numerous sustainable and rapid build techniques on the project, the components of which are almost 50% reconfigurable as a