MT-07

Yamaha Introduces the Next-Generation MT-07 The Most Successful Mid-Size Hyper Naked Goes to the Next Level MARIETTA, Ga. – November 3, 2020 – Yamaha Motor Corporation, USA, today introduced the 2021 MT-07 as the new model in the company’s Hyper Naked motorcycle segment. With features such as distinctive next-generation MT styling with a signature LED headlight, updated inverted LCD dash and larger diameter brake discs, the new MT-07 is the ultimate Hyper Naked middleweight. The Dark Side of Japan Yamaha’s focus is on the future, and by the end of the first decade of the 21st century the company’s product development teams were on a mission to create a new generation of future icons. To make a difference it is necessary to take a risk, and some of the company’s greatest designs have been those bikes that defied convention and dared to be different. So, when Yamaha’s designers and engineers set about creating a new breed of motorcycles, they made the conscious decision to break all the rules and take a whole new direction. The next key decision in the development of this new generation of bikes was that they would be distinctly Japanese, with a unique look and feel that set them apart from every other brand. Playing with a variety of Japanese influences, including Tokyo’s motorcycle subculture, the development team’s focus would be on crafting a bike with a unique, thrilling and enjoyable riding experience, achieved primarily through the delivery of linear torque and easy agility. The look would be naked and mechanical, to give this new breed of bike a pure and muscular image. Every piece of technology would be there to serve the rider and create a more engaging, rewarding and satisfying riding experience. Inspired by Japanese Subculture and created by some of the most visionary […]