Five Million Tires Sold Plus a New Upcoming Fourth Generation

Pirelli DIABLO ROSSO™ in Numbers: Five Million Tires Sold Plus a New Upcoming Fourth Generation Since 2008 the DIABLO ROSSO™ Brand has Been Using the Technology Developed by Pirelli in the FIM Superbike World Championship to Offer Uncompromising Riding Performance ROME, Ga. (January 7, 2021) – The Pirelli DIABLO ROSSO™ tire family enters the new year with record numbers and celebrates the achievement of an important milestone: over 5,000,000 radial tires sold since its introduction on the market in 2008. The origins of DIABLO™ and DIABLO ROSSO™ brands DIABLO™ represents Pirelli’s excellence in the world of high-performance tires designed for two-wheeled vehicles. The DIABLO™ product family, after its introduction into the market in 2002, has rapidly evolved to include in its broad portfolio tires dedicated to other market segments, from professional racing to the supersports road arena. The DIABLO™ brand brings with it more than 18 years of experience, technology and victories in the most prestigious national and international two-wheeled competitions. Within the DIABLO™ range, the DIABLO ROSSO™ products are dedicated to road machines of a sport leaning. The name DIABLO ROSSO™ was born with the intention of honoring the distinctive color of the Italian national motorsport team since 1922, which was the color racing red (PANTONE® 185C). The most prestigious motorcycle manufacturers in the world choose DIABLO ROSSO™ products as original equipment for their top models, while many respected international magazines and websites consider DIABLO ROSSO™ products a benchmark for this sector. Among the leading products of this family there are currently tires such as DIABLO ROSSO™ Corsa II, DIABLO ROSSO™ III and DIABLO ROSSO™ Scooter, still reference tires in their respective segments. Thanks to the high performance of each of these products, supported by the ability of Pirelli engineers to anticipate the demands of a constantly evolving market, and to use cutting-edge materials and technologies, the DIABLO ROSSO™ […]

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