Pirelli DIABLO ROSSO™ in Numbers: Five Million Tires Sold Plus a New Upcoming Fourth Generation
Since 2008 the DIABLO ROSSO™ Brand has Been Using the Technology Developed by Pirelli in the FIM Superbike World Championship to Offer Uncompromising Riding Performance
ROME, Ga. (January 7, 2021) – The Pirelli DIABLO ROSSO™ tire family enters the new year with record numbers and celebrates the achievement of an important milestone: over 5,000,000 radial tires sold since its introduction on the market in 2008.
The origins of DIABLO™ and DIABLO ROSSO™ brands
DIABLO™ represents Pirelli’s excellence in the world of high-performance tires designed for two-wheeled vehicles. The DIABLO™ product family, after its introduction into the market in 2002, has rapidly evolved to include in its broad portfolio tires dedicated to other market segments, from professional racing to the supersports road arena. The DIABLO™ brand brings with it more than 18 years of experience, technology and victories in the most prestigious national and international two-wheeled competitions.
Within the DIABLO™ range, the DIABLO ROSSO™ products are dedicated to road machines of a sport leaning. The name DIABLO ROSSO™ was born with the intention of honoring the distinctive color of the Italian national motorsport team since 1922, which was the color racing red (PANTONE® 185C).
The most prestigious motorcycle manufacturers in the world choose DIABLO ROSSO™ products as original equipment for their top models, while many respected international magazines and websites consider DIABLO ROSSO™ products a benchmark for this sector. Among the leading products of this family there are currently tires such as DIABLO ROSSO™ Corsa II, DIABLO ROSSO™ III and DIABLO ROSSO™ Scooter, still reference tires in their respective segments.
Thanks to the high performance of each of these products, supported by the ability of Pirelli engineers to anticipate the demands of a constantly evolving market, and to use cutting-edge materials and technologies, the DIABLO ROSSO™ product family has been able to reach the important milestone of 5,000,000 radial tires sold worldwide.
Respectable numbers that allow Pirelli to announce with great satisfaction and pride the fourth generation of this tire family, with the arrival of DIABLO ROSSO™ IV, the new supersports product created to continue the history of this successful brand. As the direct successor of DIABLO ROSSO™ III, DIABLO ROSSO™ IV raises the bar of this product range even higher, pushing the qualities of handling and grip to the highest levels, both in dry and wet conditions.
DIABLO ROSSO™ IV is dedicated to motorcyclists who love a more dynamic riding style, owners of supersports, hypernaked or crossover bikes who demand from a tire a high level of grip, on all types of asphalt and weather conditions, as well as precise feedback and great handling to make the most of the high performance of their bikes.
For more information about the complete line of Pirelli motorcycle tires, please visit Pirelli.com