Facing financial crunch, UK based Norton Motorcycle goes into administration; India roll out hit

by Ketan Thakkar from https://economictimes.indiatimes.com Norton had set up an equally owned joint venture with Pune-based Kinetic Motoroyale in 2017 to start making mid-size motorcycles for India and Southeast Asian Markets by 2018. The project got delayed due to financial crunch at the UK-based entity. UK-based premium bike maker Norton Motorcycle’s India roll out may be hit, as the company has gone into administration after failing to pay outstanding dues to the UK authorities. According to a news report, the company is struggling to pay a tax bill and faces a winding-up order under the UK’s insolvency law. Norton had set up an equally owned joint venture with Pune-based Kinetic Motoroyale in 2017 to start making mid-size motorcycles for India and Southeast Asian Markets by 2018. The project got delayed due to financial crunch at the UK-based entity. When contacted, Kinetic Motoroyale managing director Ajinkya Firodia told ET that Norton was looking to raise funds. Firodia said he would be travelling shortly to the UK to understand the situation better and seek clarity. “Norton Motoroyale (the joint venture) is a separate company and continues to exist and hold its rights in its territories of India and Asean countries. After our visit, we shall understand the extent of impact, if any. The India-side development of all parts is nearly complete for the 650 Atlas. For some parts developed in the UK or Europe for Norton, I shall seek clarity from the administrator,” Firodia added. When queried if the 650cc bike would get further delayed, he said it was “difficult to predict” now. Kinetic Motoroyale had set up a 30,000-unit capacity plant in Ahmednagar in Maharashtra. A range of Norton bikes were expected to be made at this plant for Indian and Southeast Asian markets. According to media reports, Norton, which was […]

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