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Harley-Davidson Acquires Company That Makes Electric Bikes for Kids

By General Posts

Harley-Davidson is trying to attract a new generation of riders at a very young age. The iconic motorcycle company announced Tuesday that it was buying StaCyc, which makes two-wheel electric bikes for kids.

StaCyc has two models — the 12eDrive and 16eDrive — that the company describes as “the perfect choice for little rippers” between the ages of 3 and 7.

The bikes have a top speed of about 10 miles per hour and sell for a range of $649 to $699.

Harley-Davidson said in a statement that Harley-Davidson branded versions of StaCyc’s two models will be available at select Harley-Davidson dealers in the United States in the third quarter of 2019.

“The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere,” said Heather Malenshek, Harley-Davidson senior vice president of marketing and brand, in the statement.

Harley-Davidson is increasing its bets on electric vehicles as sales of traditional bikes slow.

The company has already announced plans to launch the LiveWire premium electric motorcycle this fall. It is also developing other electric bikes that it plans to start selling in 2021.

Harley-Davidson needs new growth opportunities as the company struggles to deal with tariffs from the Trump administration that have hurt earnings.

Sales and profits are expected to fall this year and revenue is only expected to rebound slightly in 2020.

Shares of Harley-Davidson have rallied this year with the rest of the market, rising 10% so far in 2019. But the stock is trading nearly 20% below its 52-week high.

Merry Fiction: Hogging Santa

By General Posts

Hogging Santa
We Wish You a Merry Christmas and a Happy New Year

Santa Claus finds joy and contentment in modern society with a Harley, Faith, Hope and Charity.

All right! Something to do this weekend and it involves riding my hog to L.A., I could guarantee the tug-o-war victory – just wrap the rope around me – they would need a cavalry to drag me. I stuffed a backpack with essentials and went to my garage to dust off my 20 year-old H-D.

Checking everything on the two-wheels I locked up the house and kicked the beast. Difficult even to lift my leg to kick-start with my belly bothering us – he has to push himself into everything. I parked on the side-stand and stood to my 6’2” height. I held the throttle with two fingers and kicked, the hog roared to life. Sitting on it now I paced onto the street to its beat – good vibrations – ’70s charm seemed to be feeding itself into me.

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