industry

HEADS UP! SMK HITS USA

“I’ll tell you a funny story,” confides Shilpa Arora, President of Bikerz US Inc. Bikerz is the exclusive distributor for India’s largest helmet brand — SMK. “The SMK name actually comes from the initials of the founders. So “K” is the last name, which stands for Khurana. “S” is my brother Sidarth’s first initial, and

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Flyin’ Ryan Oehler gets Communication Partner

‘Martin One Source Partners with Flyin’ Ryan Oehler and El Bandido Yankee Tequila Racing as Official Communications Partner Martin One Source (MOS) is thrilled to announce its partnership with NHRA Pro Stock Motorcycle racer Ryan “Flyin’ Ryan” Oehler and his El Bandido Yankee Tequila Racing team as their official communications partner for the 2025 season.

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I WANNA EYE CANDY

Sales Season: Motorcycles (and Passenger Cars as well)by Ujjwal Dey Every year, the dealer, his sales force and the finance agent has a big boot up their behind, from their top management. The leadership makes an “example” out of you, instead of leading by example. You all will toe the line to meet the ridiculous

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AMA News and Notes June 2024

National and Regional News Duluth, Minn. — The 33rd Annual Motorcycle and Scooter Ride To Work Day is Tuesday, June 11. Worldwide, more than an estimated million riders become two-wheeled commuters to demonstrate riding as a fun and practical form of utility transportation. Over 100 American cities formally recognize Ride to Work Day by proclamation, and

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