INDIAN MOTORCYCLE PARTNERS WITH INTERNATIONAL FEMALE RIDE DAY® MOVEMENT TO CELEBRATE AND EMPOWER MORE WOMEN THROUGH RIDING
14th-Annual Global Event Celebrates Female Motorcyclists with “Just Ride!” Call To Action; Indian Motorcycle Leverages Global Network to Reach Female Riders Around the World
MINNEAPOLIS (August 20, 2020) – Indian Motorcycle, America’s First Motorcycle Company, has partnered with International Female Ride Day® (IFRD), a globally synchronized ride day celebrating women riders and their passion for riding. IFRD will take place Saturday, August 22, on six continents in over 120 countries.
IFRD and the “Just Ride!” call to action were created in 2007 to focus on female motorcycle riders. Since then, women around the world have rallied behind the movement to celebrate and welcome the growing number of female riders.
“I started IFRD to advance the awareness of women motorcycle riders and inspire women everywhere. Working with Indian Motorcycle encourages even more women to join the celebration of riding and become part of the movement,” said IFRD Founder Vicki Gray. “It is truly an experience like no other — exhilarating, liberating, and fulfilling. The female riding community is one of expanding camaraderie on the open road.”
“Just Ride!” is the only requirement to participate in IFRD. Motorcyclists around the world can celebrate the day by simply getting outside for a solo ride, riding as a passenger, or riding with friends and family. Riders are also encouraged to join Indian Motorcycle, and its network of female riders and ambassadors around the globe by celebrating digitally and sharing photos on social media using the hashtags #IFRD and #InternationalFemaleRideDay.
“It’s encouraging to see more and more female riders around the world riding motorcycles as a pastime, and joining the Indian Motorcycle brand,” said Pam Kermisch, Chief Customer Engagement and Growth Officer. “IFRD is an incredible movement in its unique ability to rally the cause of female riders, and more importantly, female empowerment on a global level, and that’s something we are very proud to be a part of.”
No matter how or where you ride, Indian Motorcycle and IFRD encourage safe riding practices. Wear appropriate safety gear, perform pre-ride vehicle checks, and follow local and CDC guidelines for social distancing to protect against the spread of COVID-19. Visit the IFRD website to learn more, including ways to participate, helpful tips for preparing your ride and photo inspirations from previous years.
ABOUT INTERNATIONAL FEMALE RIDE DAY®
International Female Ride Day® (IFRD) is a globally synchronized ride day for women motorcycle riders. Now referred to as a “movement” by its participants, its action of “Just Ride!” asks women to be on their motorcycles, scooters or trikes on the first Saturday of May each year. Created in 2007 by Vicki Gray, a lifetime motorcycling advocate, road and race instructor – with the purpose to profile and highlight the many diverse women enjoying the activity of motorcycling. Its mission is to that of building awareness of female motorcyclists across all cultures while simultaneously encouraging other women to take up the sport. The event is managed under the MOTORESS® canopy.
ABOUT INDIAN MOTORCYCLE®
Indian Motorcycle is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under new brand stewardship. To learn more, please visit www.indianmotorcycle.com.