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Own the road and rent the ride with some Harley cool

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by Felicity Donohoe from https://www.pressandjournal.co.uk From https://maps.harley-davidson.com/ From https://www.harley-davidson.com/us/en/content/rent-a-bike.html If you’re looking for a road trip with a difference, then Harley Davidson may have the answer – and you don’t need to own a Hog to make it happen. Seen in iconic movies such as Easy Rider – ridden by Peter Fonda – and even Arnie in Terminator 2: Judgment Day – nothing says cool like a Harley Davidson motorcycle, and if the highway has been calling you, this might be the way to get up close and personal with the American outdoors. Motorcycling is an option to beat weekend traffic and find a different kind of freedom for your staycation – and you don’t need to fork out a fortune and own one of the bikes. In fact, you can rent one for a holiday with affordable cruising daily prices or touring per week rates, choosing from a wide range of models such as Heritage Classic bike or Ultra Limited. And taking it a step further, Harley Davidson has an online ride planner that includes top trips around the States. Simply type in your start and finish, with customisable options such as preferred stops and overnight accommodation, if needed. The interactive planner works out your route and can generate on-road and – if you’re feeling brave – off-road routes for the adventurous rider. There is 10% discounts for HOG (Harley Owners’ Group) members. Ensure you have your motorcycle licence and equipment, including helmet, when hiring. For the interactive ride planner go to maps.harley-davidson.com by clicking here. What motorcycles can I rent? A variety of new models are available at hundreds of convenient locations all around the world. Browse and enquire on-line or check your local Harley-Davidson® Authorized Rental Dealer for more information. Have a look at the current models […]

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Norton Motorcycles Head Of Design Takes Aim At Ducati

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by Bryan Campbell from https://www.forbes.com Norton Motorcycles Head of Design Simon Skinner thinks the British brand has what it takes to go head-to-head with Ducati. Admittedly, Norton taking aim at Ducati is a very, very bold aspiration. Considering the Norton name is just as synonymous with bankruptcy and financial turbulence as it is with beautiful motorcycles, you’d be forgiven for taking the current brand revival with a handful of salt. I spoke with a refreshingly candid Norton Motorcycles Head of Design Simon Skinner via video call, who said this time will be different. While there is an incredible amount of bias in that claim, this time around there’s evidence elsewhere to back it up. Back in January 2020, Norton entered the UK equivalent of Chapter 11 bankruptcy. The following April, the British brand was purchased by the third-largest Indian motorcycle manufacturer, TVS Motors. Now Norton has a new temporary factory in Birmingham, UK, is on a hiring spree and as Skinner puts it, ”the shackles have come off, in terms of design and innovation.” If this sounds at all familiar, there are similar plotlines going on at Jaguar Land Rover with Tata and Volvo and Lotus via Geely. Success isn’t guaranteed, but having a potent resource like TVS certainly helps. Speaking with Skinner, I wanted to hear just how Norton plans to not just take on Ducati and become its British equal. Bryan Campbell: Is Norton looking to follow Ducati’s lead on creating an accessible entry point with a Scrambler-esque model paired with top-tier sportbikes? Simon Skinner: Absolutely. We’ve already designed the 650cc parallel-twin range of motorcycles — the Atlas Nomad and the Ranger — and they are comparable to the Ducati Scrambler. Ours is probably a bit more modern, a bit more capable in terms of the geometry and

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Damon Motorcycles new members

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A big welcome to Doug & Michael! At Damon, we continue to expand and grow our team to deliver not just a ride, but an enhanced experience for the next-generation of motorcyclists. Thus, we are proud to welcome CMO & VP Brand Doug Penman and Head of Design Michael Uhlarik to Damon’s executive team. Doug Penman, CMO & VP, Brand – “I look forward to creating the most exhilarating, unexpected, and fierce mobility brand the motorcycle industry has ever seen.” Michael Uhlarik, Head of Design – “I’m excited to design the Damon motorcycles of the future… and to cement the company’s legacy as the leading innovator in two-wheel safety, technology, and performance.” An international award-winning motorcycle designer and product planner, Uhlarik created the market-leading Yamaha TZR-50 and the award-winning Yamaha MT-03. He has also contributed to designs for the R6, FJR1300, & M1 MotoGP bike, collaborated on motorcycles such as the Aprilia Dorsoduro, SportCity, & Atlantic, and authored the Derbi Rambla. Penman is an entrepreneur and creative with broad-ranging venture capital, marketing strategy, and brand expertise. He has launched and accelerated the momentum for Intel, Microsoft, Volvo, Toyota Scion, Peugeot, SanDisk, QuantumScape, Dell, Coca-Cola, UBTech, and Philips. As pioneers in their respective fields, Doug and Michael are tightly aligned on both purpose and creative vision to fuse the functions of product design and brand & marketing. Their work will ultimately give you a more charged, inspired, and personal riding experience. Celebrate with us. 2021 Green GOOD DESIGN Award We’re honoured to win an accolade from the oldest and most established awards program for the most innovative and visionary new product design worldwide. ⁠ 2021 Fast Company World Changing Idea Award We’ve been recognized with an “Honorable Mention” in the Transportation category for this prestigious award. 21 New Damon Family Members

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