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Own the road and rent the ride with some Harley cool

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by Felicity Donohoe from https://www.pressandjournal.co.uk From https://maps.harley-davidson.com/ From https://www.harley-davidson.com/us/en/content/rent-a-bike.html If you’re looking for a road trip with a difference, then Harley Davidson may have the answer – and you don’t need to own a Hog to make it happen. Seen in iconic movies such as Easy Rider – ridden by Peter Fonda – and even Arnie in Terminator 2: Judgment Day – nothing says cool like a Harley Davidson motorcycle, and if the highway has been calling you, this might be the way to get up close and personal with the American outdoors. Motorcycling is an option to beat weekend traffic and find a different kind of freedom for your staycation – and you don’t need to fork out a fortune and own one of the bikes. In fact, you can rent one for a holiday with affordable cruising daily prices or touring per week rates, choosing from a wide range of models such as Heritage Classic bike or Ultra Limited. And taking it a step further, Harley Davidson has an online ride planner that includes top trips around the States. Simply type in your start and finish, with customisable options such as preferred stops and overnight accommodation, if needed. The interactive planner works out your route and can generate on-road and – if you’re feeling brave – off-road routes for the adventurous rider. There is 10% discounts for HOG (Harley Owners’ Group) members. Ensure you have your motorcycle licence and equipment, including helmet, when hiring. For the interactive ride planner go to maps.harley-davidson.com by clicking here. What motorcycles can I rent? A variety of new models are available at hundreds of convenient locations all around the world. Browse and enquire on-line or check your local Harley-Davidson® Authorized Rental Dealer for more information. Have a look at the current models […]

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Nick Picks the Classics

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Twisted Road offers choice of classic motorcycles from popular brands by Nick Marietta from www.twistedroad.com Vintage motorcycles that have stood the test of time. While the mechanics of motorcycles have changed through the years, riders’ love of the open road has not — and you can rent one of these classic beauties on Twisted Road now to go explore. These two-wheeled collector items never go out of style and, for that, we are grateful. There are more of these timeless beauties to be found on Twisted Road so take a trip down memory lane (literally, rent a bike and take a road trip) with these ever classic motorcycles — rent them while you can. Click here to read this Photo Feature Article on Bikernet. Join the Cantina for more – Subscribe Today. https://www.bikernet.com/pages/custom/subscription.aspx

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EagleRider Motorcycles Pensacola celebrates 5th anniversary

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by Kalyn Wolfe from https://www.pnj.com What is it like to be an American? Is there any truth to the negative stereotypes that surround Americans? These are the questions Claire Coleman and her husband, Nick, asked themselves as they left New Zealand more than 10 years ago. With a pickup truck and an RV, they spent a year meandering across the lower 48, learning about American culture with every dirt road, brewery and person they encountered. It was these experiences that inspired Claire Coleman to publish a book called “The Back Of Beyond: A North American Road Trip, Kiwi Style!” not long after. But the inspiration didn’t stop there. “It was this trip that inspired us to move to America,” she said. “We had positive experiences with every American we met.” The next step involved obtaining visas. “We needed to open a business in order to fulfill our visa requirements, and Nick spent years in the oil rig industry,” Coleman said. “I haven’t worked in the oil rig industry, so we had to figure out a business we could run together. Nick has worked on motorcycles since he could walk, so in 2016 we decided to open EagleRider Motorcycles Pensacola.” Five years and two locations later, EagleRider Motorcycles Pensacola has recently moved to its third location at 3305 North W St. and held a grand opening April 8 to mark the occasion. But Coleman would be the first to tell you that it was a celebration that almost didn’t happen. “COVID killed us,” she said. “Everyone was canceling. We lost all of our international customers and we had no forward bookings. The borders closed, we initially closed shop, sold up our house and most belongings and planned on returning home to New Zealand. Then we literally drove past our new building

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Harley Creates Chief Digital Officer Role, Hires Former Bose Exec

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by Dustin Wheelen from https://www.rideapart.com Hawking Hogs in the digital age. Many see a Harley-Davidson motorcycle as the symbol of a mid-life crisis, but for the past five years, the Motor Company has been going through its own identity crisis. From releasing the LiveWire to introducing the Pan America and the Bronx to the recent Rewire scale back plan, messaging from the brand has been mixed to say the least. Despite refocusing on cruisers and baggers, the company recently created a Chief Digital Officer position to beef up its online presence. Harley hired former Bose Corp. executive Jagdish Krishnan to helm the initiative. Drawing from his 20 years of digital leadership at Bose, Deloitte & Touche, and Patni Computer Systems, Krishnan will prioritize building relationships with existing and new customers through the company’s digital platforms. The brand is also focused on developing its e-commerce and direct-to-consumer capabilities by further digitizing dealers. Krishnan’s digital strategy will heavily lean into customer experience not only online but also in-store. “Harley-Davidson is all about experiences, and an enhanced digital experience is absolutely critical for us to make our GIS and digital capabilities more customer-centric,” said Krishnan’s new boss, Harley-Davidson president and CEO Jochen Zeitz. “We will take a completely different approach to applying digital technology across the company to fundamentally change how we operate and create value.” While retro-styled cruisers and advanced technology seem antithetical, COVID-19 is only accelerating worldwide digitization. With the company recording reduced sales figures in Q2 and preparing for layoffs at the end of the calendar year, harnessing the internet as a retail tool will become more and more important. “We need to be a high-performing team with cutting edge leadership to move us forward,” noted Zeitz. “Jagdish is exactly the right leader, and he will ensure we connect with

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