Hardwire

H-D Pan America™ Becomes No.1 Selling Adventure Touring Motorcycle

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H-D Pan America™ Becomes No.1 Selling Adventure Touring Motorcycle in North America. Built to Endure, Designed to Explore, and Engineered for Adventure MILWAUKEE (August 30, 2021) – Since launching in February 2021, the Pan America™ 1250 Special adventure touring motorcycle has taken the motorcycling world by storm. In creating the Pan America™, Harley-Davidson leveraged its cutting-edge design and engineering capabilities to create both the Pan America 1250 and Pan America 1250 Special. Today, we are pleased to announce that the Pan America 1250 Special has become the #1 selling adventure touring motorcycle in North America. Jochen Zeitz, Chairman, CEO and President, Harley-Davidson: “Taking inspiration from our heritage, we wanted to create a motorcycle that redefined the adventure touring category and most importantly was designed and built in America. With the Pan America Special now the #1 selling ADV motorcycle model in North America, we targeted a selective expansion into adventure touring as part of the Hardwire Strategy with the goal to reach new and existing Harley-Davidson customers. Pan America is squarely built on our mission to deliver a timeless pursuit of adventure for our riders. Those who now own or have tested one of our Pan America’s absolutely love this bike – having sold out of our 2021 allocation, we are excited about what the future has in store for Pan America and for the Adventure Touring category at Harley-Davidson.” Visit Details of all things Harley-Davidson at www.harley-davidson.com

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Harley-Davidson Reports Global Bike Sales Up 24 Percent In 2021 Q2

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You can read the Company Announcement at their Official Website by Clicking Here. Second Quarter 2021 Highlights and Results, and Recent Announcements Delivered Q2 GAAP diluted EPS of $1.33, up $1.93 over Q2 2020 Q2 H-D, Inc. total revenue up 77 percent over Q2 2020 North America Q2 retail sales up 43% over Q2 2020 and up 5% over Q2 2019 Delivered strong Motorcycles and Related Products (Motorcycles) segment gross margin and operating margin driven by the Rewire product portfolio adjustments Delivered Financial Services segment Q2 2021 operating income growth of $90 million over Q2 2020 driven by a lower provision for credit losses Launched LiveWire as a standalone brand and introduced LiveWire ONE™ – the electric motorcycle built for the urban experience, with the power and range to take you beyond Revealed Sportster® S, the all-new Sportster motorcycle built on the Revolution Max platform Launched H-D1™ Marketplace today, the ultimate online destination for pre-owned Harley-Davidson motorcycles in North America Rolling in the right direction. by Janaki Jitchotvisut from https://www.rideapart.com On July 21, 2021, Harley-Davidson reported its 2021 Q2 results. The numbers are definitely moving in the right direction, especially when compared to the same time period in 2020. Worldwide Harley motorcycle sales are up 24 percent, due entirely to an impressive sales rebound in North America. North American sales are up 43 percent year-on-year in Q2, which is the only positive number when broken down by sales region. Europe, the Middle East, and Africa (commonly referred to among some OEMs as “EMEA”) are down by 7 percent for the same time period. Asia Pacific sales are down 13 percent, and Latin America sales are down 31 percent. Taking the entirety of the first six months of 2021 into consideration, worldwide Harley-Davidson bike sales are up 18 percent—which is still

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Harley-Davidson’s Livewire One electric motorcycle debuts at $21,995

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Up to 146 Miles on a Single Charge Customizable Riding Experience Connected Communication 105 HP 30″ Seat Height All-Electric DC Fast Charge Compatible Charging time is 0-100% charge in 11 hours using the included charging cord $19,799 *Price includes tax credit of $2,200 ADDITIONAL ACCESSORIES: Radius Carbon Fiber Kit $1,299.95* and Rizoma® Precision Billet Kit $1,299.95* CHECK FOR Federal Government Electric Vehicle Tax Credit by Clicking Here by Gary Gastelu from https://www.foxnews.com Reboot of H-D’s original electric motorcycle. Harley-Davidson’s rebooted electric motorcycle has been revealed. The LiveWire One is an updated version of the Harley-Davidson LiveWire that was introduced in 2019 and will be sold under the newly established LiveWire electric motorcycle brand. The LiveWire One has a claimed range of 146 miles per charge in urban driving and can be recharged to 100% in an hour at a public DC fast charging station. The starting price has been reduced from $29,799 to $21,999, which will make it more competitive against similar offerings from Zero Motorcycles. Twelve dedicated LiveWire showrooms located in California, Texas and New York are scheduled to be open this fall with additional locations to be added by the end of the year. International sales will begin in 2022 and the LiveWire brand will be expanded with additional models in the coming years. Harley-Davidson Launches LiveWire One Electric Motorcycle from https://www.rttnews.com Harley-Davidson (HOG) on Thursday launched its first electric motorcycle under LiveWire brand, LiveWire One, as the iconic motorcycle company re-attempts to make a mark in the electric motorcycle segment. LiveWire ONE is priced at $21,999 and available to order at LiveWire.com, in addition to select LiveWire dealers. The price could go below $20,000 for most customers after federal tax credit for electric motorcycles. The city range of the LiveWire One is listed as 146 miles, which

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Harley-Davidson Announces First Chief Electric Vehicle Officer

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Harley-Davidson, Inc. today announces the appointment of Ryan Morrissey as Chief Electric Vehicle Officer (CEVO). Effective April 1, Morrissey will join Harley-Davidson with over two decades of experience in disruptive technologies and the development of new business ventures. As a consultant at Bain & Company, he served most recently as a Senior Partner and head of the Automotive & Mobility practice in the Americas. In this role, he led the development of growth, adjacency and M&A strategies for OEMs, tech providers, and retailers specific to the long-range transition to electric vehicles and autonomous fleets. He has worked extensively with leading global OEMs in powersports, heavy equipment and automotive on developing digital channels, EV product strategy and software-based services. As part of Bain’s work with financial investors, he has advised many leading investment firms on acquisitions in mobility. Morrissey began his career at Lutron Electronics, as the U.S. sales lead for their first generation of software-based control systems for energy management. He holds a Bachelor of Science degree in Mechanical Engineering from Lafayette College and an MBA from the MIT Sloan School of Management. “Ryan has extensive experience with leading OEMs, working on building businesses to develop, commercialize and support electric vehicles. I’m excited to have him join the team to help us lead in electric,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson. “As we announced in February as part of The Hardwire, we’ll be talking more about our electric strategy later in the year.” Harley-Davidson recently unveiled The Hardwire, its 2021-2025 strategic plan, with a dedicated focus on electric, targeting long-term profitable growth and shareholder value and aiming to enhance its position as the most desirable motorcycle brand in the world.

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Harley borrows Detroit’s used-car playbook to pursue younger riders

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from https://www.channelnewsasia.com Harley-Davidson has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first. The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin, “entry-level” new models. Harley’s embrace of used bikes is part of a new five-year turnaround strategy under Chief Executive Jochen Zeitz, and is the latest effort to expand the brand’s appeal beyond middle-aged and affluent riders. The 118-year-old American brand has been steadily losing US market share amid declining retail sales for six years. But the demand for used Harleys, which are less expensive, has remained strong. Some dealers told Reuters that pre-owned bikes last year outsold new ones by three-to-one. Melissa Walters, owner of a Harley dealership in Fresno, California, says the coronavirus pandemic has led to an increased demand for outdoor recreational activity, but dealers are hard-pressed to find bikes to sell to customers. “People are tired of staying home,” she said. “They want to go out and do something.” That sentiment was echoed by over a dozen dealers in six states. Data from industry consultant JD Power shows Harley was the most sought-after brand in the used big bikes market last year, boosting bets the certified program will draw in new customers. For Harley, it offers a way to build brand loyalty and attract new customers without engineering and manufacturing new lower-cost bikes, which tend to have lower profit margins. “We believe this program will drive Harley-Davidson desirability, increase sales and margins, and enhance the overall customer experience while supporting growth,” Zeitz told Reuters. Under the pre-owned bike program, which was revealed last month, Harley will certify

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