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Europe’s Electric Motorcycle Market Surges

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2020 is an IDTechEx estimate based on Q1 – Q3 2020 data. Source: ACEM, IDTechEx

Press Release: IDTechEx from https://www.scoop.co.nz

IDTechEx expects electric motorcycle sales in Europe to grow at least 50% year-on-year in 2020, building on the momentum of recent years. This is driven by continued policy support from governments alongside start-ups and incumbent OEMs entering the market with new model releases, finds the recent report from IDTechEx.

Growth is also being boosted by consumer awareness and acceptance in Europe of the benefits of electric motorcycles. Besides the low cost of ownership, electric motorcycles improve the riding experience, taking away the noise, fumes, vibration, shifting, and clutching from the user experience, alongside the environmental benefits of low emissions. The result has been strong growth on par with the electric car market since 2017.

How are electric motorcycles different? Electric motorcycles are unique, serious machines with power and energy requirements orders of magnitude higher than other common types of electric two-wheelers such as electric scooters, both the standing kind – think Lime – and the sitting kind – think Vespa.

Indeed, electric motorcycles typically utilize electric motors beyond 40kWp, which is more comparable to those found in electric cars than electric scooters, in a much more restricted space. This high-power need, coupled with the limited space on the motorcycle, means manufacturers rarely use off-the-shelf parts and design motors in-house from scratch. The situation is the same for the battery packs, which actually take up the most space in boxy designs unconventional for the moto industry (even when utilizing high-energy automotive-grade Li-ion cells). In contrast, low energy, cheap LFP packs sourced from China can be used for the low energy needs of electric scooters.

Zero Motorcycles, the global market leader for electric motorcycles based out of California, USA, is a good example. It uses locally sourced NMC pouch cells in a custom pack and has an impressive custom-built permanent magnet AC motor (passively air-cooled). The motor has no transmission and is direct drive to the rear wheel, with instant torque.

The result is that electric motorcycles are expensive compared with equivalent combustion models, and start-ups often focus on developing competition or racing bikes, which are less price-sensitive markets. So, while the market is growing, the price remains the main hurdle: a motorcycle with a 14kWh battery pack sells for over $15,000 today. The issue is exacerbated by the fact that electric motorcycles have the most appeal to environmentally conscious millennials who tend to have less purchasing power than older generations preferring loud pipes. In fact, young people are less inclined to buy a motorcycle in general, which is an existential problem the overall industry is grappling with. The high price of electric motorcycles should naturally improve as battery costs continue to decline from the economies of scale of the automotive industry, which may be enough to entice a new, younger audience.

To learn more, the new IDTechEx report “Electric Two-wheelers 2021–2041” (www.IDTechEx.com/E2W) addresses and forecasts electric two-wheelers with pure electric modes under 4kW (‘electric scooters’) and over 4kW (‘electric motorcycles’) with historic data back to 2015 and forecasts to 2041, with insight into the drivers and uptake by region (China, India, Indonesia, Vietnam, EU + UK, US, RoW). The report further explores key technology trends, such as the transition away from lead-acid and the reliance on permanent magnet motors for all power classes. Market shares of companies are provided regionally, based on primary interviews with market leaders.

This research forms part of the broader electric vehicle and energy storage portfolio from IDTechEx, who track the adoption of electric vehicles, battery trends, and demand across land, sea, and air, helping you navigate whatever may be ahead. Find out more at www.IDTechEx.com/EV.

Harley-Davidson appoints Jochen Zeitz as President & CEO: New plan to redefine brand

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by Rahul Kapoor from https://www.financialexpress.com

With Matt Levatich stepping down, Harley Davidson had appointed Jochen Zeitz to lead the brand in the interim. But Zeitz has now been appointed as the president and CEO for the Milwaukee based motorcycle manufacturer.

Harley-Davidson, the iconic American motorcycle brand has elevated interim President and CEO Jochen Zeitz as the new President and CEO of the company. Zeitz was appointed into the interim position after the former head of the brand Matt Levatich stepped down after a dismal sales performance of the brand that it witnessed in recent years. Zeitz who is currently the chairman of the board of Harley-Davidson brings his experience as the CEO of the sports apparel and goods brand Puma to the role. He also has plans to restructure the company and also redefine Harley Davidson.

In a press statement, Zeitz said “Over the next few months, we will re-wire the business and redefine a new 5-year strategic plan later this year. I will then oversee the implementation of these changes and re-ignite Harley-Davidson as one of the most revered and iconic brands in the world,”

Zeitz is working towards an all-new brand strategy called “The Rewire” that would allow Harley-Davidson to enter new markets and segments as well. The plan is said to develop further in the coming months which will incorporate key products, and initiatives from the current ongoing strategy for the brand, but with a key focus on markets and products that can help drive profits and growth.

Harley-Davidson has found the last few years to be difficult in terms of unit sales. This has been more prominent in its home market – the USA as the modern consumers have moved away from heavyweight cruisers to adventure touring models or ADVs. Zeitz has been on the board of directors of the Harley-Davidson since 2007 and has served as the chairman and CEO of Puma from 1993 to 2011, and CFO from 1993 to 2005.

Ducati sells over 53,000 bikes in 2019

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by Express Drives Desk from https://www.financialexpress.com

Panigale, Multistrada biggest contributors to growth

The Panigale and the Multistrada are said to have played an instrumental role in helping Ducati sell more than 53,000 motorcycles worldwide in 2019.

Ducati Motor Holding has announced that in 2019, the brand sold 53,186 motorcycles. Recoding a margin growth of 0.3% when assessing against 53,004 units sold in 2018. For the fifth consecutive year, Ducati has sold more than 50,000 units within a calendar year. Globally, the 500cc above segment for motorcycles has seen a growth of 1.4%.

However, while sales volume saw marginal growth, Ducati’s revenue saw further positive growth. The company’s turnover at the end of 2019 stood at €716 million (~Rs 57.7 billion) with an operating profit of € 52 million which is higher than € 49 million it secured in 2018. Ducati says that it recorded a turnover per bike figure which with about € 13,500 / motorcycle shows the highest value in the history of the company.

The Italian superbike manufacturer claims that the Panigale superbike and the Multistrada adventure tourer motorcycles were instrumental in helping Ducati achieve these numbers. The Panigale has been the best selling super sports bike in the world for the second consecutive year and currently holds a massive market share of 25%. The Multistrada 950S and the 1260 Enduro being added to the range, the ADV family saw its best sales performance till date since it was first introduced back in 2003.

Currently, there are 1,655 employees that work directly under Ducati Motor Holding. The Italian superbike maker has its presence in over 90 countries one of which is in India. Ducati India sells multiple variations of the Panigale, Supersports, Multistrada, Monster, Diavel, Scrambler and the Hypermotard motorcycles.

Motorcycle racing in Asia is growing at unrivaled pace

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by Renato Marques from https://macaudailytimes.com.mo

The first-ever person of Portuguese nationality to hold the position, Jorge Viegas has served as president of the global governing and sanctioning body of motorcycle racing, the Fédération Internationale de Motocyclisme (FIM), for just over a year now.

In an exclusive interview with the Times last week, Viegas shared his opinions on the development of the sport in Asia and worldwide, speaking also about the ambitions of his presidency. He also offered some advice to Macau motorcycling event organizers, while stressing again that his organization has no jurisdiction over the annual event, part of the Macau Grand Prix.

After one year at the helm of the FIM, Viegas remarked on his success in making the organization more democratic and more transparent. He also claimed victory in his goal to give more importance to the constituent FIM committees, which he said had been “totally left out of decisions” in the past.

“I am very pleased that I [accomplished] a small ‘revolution’ at the FIM at the internal level,” he said. “That was one of my goals and it was achieved.”

Opening the FIM to the world had debunked the impression that the FIM was just “a bunch of old guys that liked to travel.”
“I have been opening the doors of the FIM to the outside and have started to collaborate a lot more with the promoters. Next month, we will, for the first time, host a plenary meeting with all the committees with the presence of journalists. This has never happened before. I want to show what the FIM does.”

“One of the first measures I took was to hold a press conference that took place at Losail during Qatar GP last year, in which I presented everyone from the FIM side that works in a Grand Prix, asking them to explain who they are and what their job duties are.”
“Without going into too much detail, I would say that I managed to bring the FIM closer to the national federations,” said Viegas.
Coming up, more reform is expected, especially in the categories of “Superbikes” and “Endurance”. The president promised that new measures to improve these categories will be announced soon, even as early as this year.

His ultimate goal remains greater engagement of the youth in motorcycle racing, all while ensuring the safety of the sport. Building on his mandate, Viegas reiterated that “every youngster, independent of gender and financial capacity, if they have the talent, passion, and motivation, [ought to be able to] compete in motorcycle racing.” At the same time, the sport must be “as safe as possible,” because only in this way can we “convince parents to let the youth participate in the sport.”

‘Unrivaled’ growth in Asia

For Viegas, “the development of motorcycling in Asia is unrivaled worldwide.”

The Asian continent is the fastest-growing region of the world when it comes to motorcycle racing, and yet its popularity is still far from peaking, he said. The FIM president recalled how the organization began with 16 national and regional federations across Asia. Today, that number has almost doubled, with 28 already accounted for and another three joining the FIM soon.

This trend is perhaps unsurprising given that, in the words of Viegas, “Asia is the most popular continent for motorcycles and where the most are circulating in the streets.”

The president is also impressed with how upbeat everyone in Asia is about the sport.

Addressing the inclusion of a new race in the MotoGP to be held on the island of Lombok, Indonesia in March 2021, Viegas remarked, “the works to build this circuit have just started and [the promoters] have already sold about 30,000 seats for the event.”
The sport is also popular elsewhere in Asia, where circuit racing championships are well-entrenched, according to the FIM president.
However, the continent suffers from a major drawback: its size. As a large and diverse continent, Asia presents a challenge in high traveling costs.

“For example, a rider going racing from China to Japan faces very high expenses,” offered Viegas, referring to transportation and logistics costs. For this reason, FIM tries to financially support the Asian Federation, so that it is possible to maintain competitive championships.

Return to China only a ‘matter of time’

Notably absent from the countries hosting major motorcycle racing events is China, leading some to speculate about disagreement between the organizers and the Chinese government. Viegas was quick to dismiss the idea of any ill feeling between the FIM, the promoters and the Chinese government.

“There is no problem with China,” he told the Times. “I believe that if they want to host an event, they can do it.”

Although there is currently no circuit in China homologated to the standards of hosting any major competitions, “if they want to, they can do that easily,” said Viegas. “It is just a matter of will and making a few works on the [existing] circuits or even building a new one.”

“I was with the Chinese authorities a few months ago and they told me that they wanted to have MotoGP back in China,” he continued. This comes as China has been pursuing other kinds of motorcycle racing categories, such as Motocross. The debut of the FIM Motocross World Championship took place in Shanghai last year, and is set to return this year.

But a return of the MotoGP is not likely within the next few years, according to the FIM president.

“We have a lot more demand than we can satisfy,” explained Viegas. “There are a lot of countries wanting to host MotoGP. This year we already expanded the championship to 20 races, and in upcoming years we can likely grow to [a maximum of] 22, which is enormous.”

Macau Grand Prix needs to review safety

Although the FIM has no jurisdiction over the motorcycle race held during the Macau Grand Prix event, the Times solicited Viegas’s views and insights on the race.

The FIM veteran, who served a number of roles at the organization prior to becoming its president, immediately suggested two logistical improvements that local organizers could adopt.

“There is one thing that the organizers can do to improve the race, which is not running motorcycle events after car events,” he said, highlighting that after a series of car races, track surface conditions may not be ideal. He also mentioned that the light and visibility conditions late in the afternoon can also be challenging for racers and present added logistical complications with race restarts.

“I think this is the minimum that organizers could do because this will improve a lot of the conditions,” said Viegas.

On a more positive note, the FIM president remarked on the “good choices” made by local organizers in “bringing in riders with a lot of experience and progressively investing in the active safety systems.”

“In the future, we hope the riders will all wear racing suits with an airbag system incorporated as well as FIM homologated helmets,” said Viegas, adding that these additional safety features have been designed to minimize the risk to racers.

For the president of FIM, the only safety issue with the Guia Circuit is the lack of run-off areas.

“The problem of Macau [street circuit] is very simple; there are no run-off areas, that’s all. There are no other problems. This is a circuit designed to host car races, the motorcycles are a complementary race that the spectators enjoy. I just think we should do all that is possible to increase the safety of the event,” he said.

A solution commonly used by the FIM on permanent racing circuits that do not possess enough run-off space is so-called “air fences”- soft-wall safety barriers, which are inflated to cushion impact from riders on otherwise rigid structures.

“When we cannot have run-off areas with the length we need, the circuit must install an air fence and we have seen riders reaching them even in areas with a lot of space,” he explained.

“Here in Macau, it would be needed obviously but again, we are not the entity that controls the safety conditions in Macau. What I wish is that there will be no more serious incidents here.”

Several recent incidents in the motorcycle racing component of the Macau Grand Prix have raised safety concerns once again among race organizers and the general population of the city. In 2017, motorcyclist Daniel Hegarty died in a crash at the Fisherman’s Bend after losing control of his bike. A major crash last year left three riders hospitalized and saw the race red flagged.

“We understand that there are riders specialized in this type of race [road racing] and they are highly experienced as well as highly aware of the risks they are taking. But what I can say is that it’s not this kind of race that the FIM encourages,” Viegas said. “This is not a circuit homologated by the FIM and it can never be, because it cannot fully meet optimal safety conditions.”

Nevertheless, the official recognizes that events like the Macau Grand Prix and the Isle of Manx TT have a long tradition with some races going back to over a century.

“It’s not under FIM competences to say anything against them,” he said. “As for the [Macau] race, it’s great entertainment and the people love it and the riders love it too.”

The global energy problem

Globally, another major challenge is the need to follow the world trend in “energy transition,” according to Viegas, which will necessitate swapping petrol-powered engines to electricity-powered motors.

“This is something that concerns us and that we are working on together with the promoters and manufacturers,” Viegas said, explaining that on motorcycles this swap will be more difficult than on cars as the current batteries are very heavy and very big, making the batteries appropriate for a racing motorcycle not capable of managing great distances.

For the time being, the Moto-E category part of the complementary program of MotoGP in some European circuits only can feature six-lap racing events.

“But as we know, this technology is developing very fast. When the batteries can be of a longer range and become lighter, I am sure we will see some great leaps forward.”

Alternet Systems Highlights African $4 Billion Motorcycle Ride Hail Market

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DALLAS, Dec. 31, 2019 (GLOBE NEWSWIRE) — via OTC PR WIRE — Alternet Systems, Inc. (USOTC: ALYI) today highlighted Africa’s $4 billion motorcycle ride hail market featured in a recent TechCrunch article emphasizing the anticipated explosive growth in Africa over the next decade.  ALYI management sees ALYI as well positioned leader prepared to capture the wave of investment and growth coming to Africa in 2020 and beyond.

ALYI is currently developing $300 million in electric vehicle projects in Africa targeting the shared-ride market, leading with electric motorcycles for the shared-ride market.  The company has signed orders for electric motorcycles with a side car to be produced in Kenya for shared ride providers in Kenya.  ALYI has also recently announced a $100 million cryptocurrency investment strategy targeted at expanding beyond the company’s existing $300 million in electric vehicle projects in Africa.

ALYI has secured institutional commitment to support an annual African electric mobility technology conference and symposium to advance the deployment of electric powered transportation solutions specific to Africa.  The focus includes environmental sustainability but also overall transportation efficiency applicable to the African transportation infrastructure, economy, and consumer.  ALYI CEO, Dr. Randell Torno, contends that the immediate opportunity for electric powered transportation growth in Africa by far exceeds the electric powered transportation opportunity anywhere else in the world and that the electric mobility technology innovations that will be developed for Africa will ultimately form the foundation of commercial electric powered transportation everywhere.  In short, Africa is the global proving ground for electric powered transportation. Dr. Torno just concluded meetings in London last week where he secured institutional brand name commitment that will serve as the anchor event and attraction at the annual African electric mobility technology conference and symposium.  The planed conference and symposium location is Nairobi, Kenya.

For more information, please visit: http://www.alternetsystemsinc.com

Global Driving Protection Gear Market is Expected to Reach USD 12.34 Billion by 2026

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Driving Protection Gear Market by Product Type (Helmet, Armor, Gloves, Knee Protection, Others), Material Type, Vehicle Type, Consumer Group, Distribution Channel, Region, Global Industry Analysis, Market Size, Share, Growth, Trends, and Forecast 2019 to 2026

/EIN News/ — New Jersey, NJ, Sept. 25, 2019 (GLOBE NEWSWIRE) — Increase in threat of diseases in livestock and growing preference towards meat and dairy products are two major driving forces of the market. The global driving protection gear market is expected to grow from USD 8.23 Billion in 2018 to USD 12.34 Billion by 2026 at a CAGR of 5.2% during the forecast period 2019-2026, according to the new report published by Fior Markets.

Driving protection gears are accessories and equipment which aim to protect the people from harm while driving. Protective clothing may include certain types of jackets, gloves, boots, and pants. The increasing rate of accidents and mishaps has led to improving driving safety due to which the government has made it mandatory to wear personal protective equipment such as protective clothing and helmets. Additionally, functional refurbishments including weather resistance besides optimal safety are also generating the need for such accessories.

Growing concerns regarding road safety is a major factor driving the market. In addition, rising motorsports popularity and increasing demand for superbikes across the world has also influenced the demand. However, severe competition for driving apparels from the unorganized sector is restraining the growth of the market. Nevertheless, innovations and advancements in the manufacturing processes to obtain protection gears utilizing innovative technologies are expected to drive the growth of the market in forthcoming years.

DOWNLOAD FREE SAMPLE REPORT AT https://www.fiormarkets.com/report-detail/385893/request-sample

Key players in the driving protection gear market are Alpinestars S.p.A, Dainese S.p.A, Fox Head Inc., SCOTT Sports SA, Lemans Corporation, Sparco S.p.A, Leatt Corporation, EVS Sports, Troy Lee Designs, and OMP Racing S.p.A. among others. Key players active in the market are involved in collaborative agreements and expansion to bolster the growth of the market.

For instance in 2019, OMP Racing SpA announces extension of the agreement, The Fédération Internationale de l’Automobile (FIA). OMP Racing is a world leader in the design and creation of accessories and components for motor sport and, among other initiatives, it will be supplying technical racing clothing to FIA Officials and Safety Car Drivers across the Federation’s championships. This will include fire retardant overalls, shoes, helmets, gloves, and underwear all products deriving from the work of research and developement in the company’s manufacturing facility located in Ronco Scrivia, near Genoa (Italy).

For instance in 2019, Dainese announces the market launch of D-air ski and AWA black. The D-air system is an intelligent airbag that inflates in a controlled manner with uniform pressure, creating a protective shield around the skier’s body. The heart of the system is the airbag, with its internal microfilaments that prevent deformation and allow the highest level of protection across its entire surface. The system’s brain is its deployment algorithm, artificial intelligence that recognizes the beginning of a fall and prompts airbag inflation. AWA Black is making its debut during this season of winter sports. This is the Dainese collection designed for use at 360° and it is the latest evolution of AWA – All Weather Activity – technology. The highly technical products are meant for the modern skier who takes an athletic approach to life off the slopes as well. The range includes three jackets for both men and women: AWA Black Knit, AWA Black Parka, and AWA Black Jacket. Each jacket is constructed with a high-tech membrane made of materials like Gore-Tex and D-Dry, and with natural, eco-sustainable fillings including Merino Down, Microrollo, goose feathers, and baby camel wool.

The helmet segment is dominating the market with a market share of 29.30% in 2018

The product type segment is classified into helmet, armour, gloves, knee protection, elbow protection, and others. The helmet segment has dominated the market in 2018. A helmet is the most important safety product for a motorcycle rider which helps you to protect your life. It is a form of protective gear worn to protect the head. More specifically, a helmet compliments the skull in protecting the human brain.

Leather segment valued around USD 4.21 Billion in 2018

Material type segment includes leather, synthetic and natural fibres. The leather segment is dominating the market with the highest share in 2018. Leather has traditionally been used for motorbike jackets as it provides excellent durability. There are a large number of modern fabrics, though, which provide better protection and breathability.

Two wheelers segment held the market share of 60.10% in 2018

Vehicle type segment is divided into segments such as two wheelers and four wheelers. Two wheelers segment is dominating the market in 2018. Since ages, two-wheelers have been mostly preferred by the people as it fuel efficient, can easily be used to cross traffics and is more convenient than four-wheelers.

The women segment valued around USD 5.16 Billion in 2018

The consumer group segment includes men and women. The women segment was valued around USD 5.16 Billion in 2018. Today, the introduction of the automatic transmission in two-wheelers, increasing urbanization, better roads has led to an increasing number of women consumers opting two-wheelers.

Browse full report with TOC at https://www.fiormarkets.com/report/driving-protection-gear-market-by-product-type-helmet-armor-385893.html

The online segment dominated the market and valued around USD 4.93 Billion in 2018

The distribution channel segment includes online and offline. The online segment is dominating the market and valued around USD 4.93 Billion in 2018. The online distribution channel is gradually gaining importance as consumers find it more convenient to browse through various options available and select and shop from it without even searching and going to the store specifically.

Regional Segment Analysis of the Driving Protection Gear Market

North America (U.S. , Canada, Mexico)
Europe (Germany, France, U.K., Italy, Spain, Rest of the Europe)
Asia-Pacific (China, Japan India, Rest of APAC)
South America (Brazil and Rest of South America)
Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific region dominated the global driving protection gear market with USD 3.31 Billion in 2018. The Asia Pacific region is dominating the market. China, Japan, and India are major markets in the Asia Pacific driving the protection gear market. Increasing millennial population, rising disposable income, and a change in lifestyle are increasing the demand for premium motorcycles in India. Europe is the fastest growing region because of the rising sale of premium motorcycles and sports cars in Europe which is increasing the demand for branded driving protection gear products.

U.S.A. Now Has More Millionaires Than Sweden Has People

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FROM: www.FunTagger.com Tag - Good news

FROM: www.FunTagger.com Tag – Good news

FROM: www.FunTagger.com Tag – Good news

USA continues to prove that it is indeed the “Land of Opportunity” – “The Promised Land” – a place where anyone with true enterprise can achieve “The American Dream”.

The number of wealthy households in the U.S. reached a new high last year, roughly equivalent to the entire population of Sweden or Portugal.

More than 10.2 million households had a net worth of $1 million to $5 million, not including the value of their primary residence, according to a survey by the Spectrem Group. That’s an increase of 2.5 percent from 2017.

READ News Story at: FunTagger.com by Clicking here

Yamaha Expects India to Become its Largest Production Base in 5 yrs

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Markets in Indonesia, Vietnam saturating; India priority No. 1, says top executive.

Japanese auto major Yamaha Motor Company (YMC) expects India to overtake Indonesia to emerge as its largest base in terms of production output in the next five years.

“India sells more than 20 million two-wheelers annually and the numbers are growing. Our company’s market share is in single digits. We want to improve this. There is a lot of opportunity,” says Yamaha India Chairman Shitara.

Two-wheeler sales in India increased 6.95% to 19,740,727 units till February this fiscal. In the same period, India Yamaha Motor’s sales remained largely flat at around 732,006 units. The company additionally exported 226,010 units.

Yamaha Motor India’s group chairman Motofumi Shitara was speaking on the sidelines of the launch of MT-15 priced at ₹1.36 lakh (ex-showroom, Delhi).

“India is priority number one for us worldwide. We aim to have production volume of 2.5 million units in India in the next five years,” he said.

Going ahead, Shitara said the company would steer clear of the mass segment and focus on launching premium motorcycles in the domestic market. The company has also commenced a study on introducing electric two-wheelers in India.

Shitara is currently defining the mid-term roadmap for the company till 2025 to lay the foundation on how the brand Yamaha takes shape the country. Apart from growing volumes, Shitara said a focus area for him is to project a strong image for the Yamaha brand in the local market.

Yamaha MT-15 was launched on Friday – a 155cc bike with liquid-cooled four-stroke engine mated to a six-speed transmission. MT-15 is priced at Rs 1.36 lakh ex-showroom. It has ABS and fuel injected variable valve actuation (VBA).

On the idea of electric motorcycles, the Yamaha Chairman says – “Three points are important, one is performance. Second, is price control. And third, infrastructure for battery charging. These three issues we should answer (for electric vehicles to take off)”, Shitara said.

Harley-Davidson looks to consolidate position in big bike segment in India

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One of the India Showrooms of Harley-Davidson

Last year, Harley-Davidson had reported sale of over 3,000 units in the country.

New Delhi: American cult bike manufacturer Harley-Davidson Thursday said it aims to further consolidate its position in the over 1,600-cc segment in India, which it currently dominates with over 90 per cent market share.

Economic Times Article: https://auto.economictimes.indiatimes.com/news/two-wheelers/motorcycles/harley-looks-to-consolidate-position-in-big-bike-segment-in-india/68414005

The company launched its 1200-cc model Forty-Eight Special in India priced at Rs 10.98 lakh (ex-showroom Delhi) here. It currently has four models in its big bike (over 1,600-cc) portfolio in the country.

“We definitely will be consolidating in the big bike segment,” Harley-Davidson India Managing Director Sajeev Rajasekharan told .

Sales in the 1,600-cc plus bike segment in India currently stands at over 600 units annually.

Rajasekharan said last few years have witnessed consistent growth in terms of big bikes; and the company has been able to maintain its leadership position.

“We expect the market to grow from this year as the trends have been positive. More models are there and road infrastructure has been improving. There is more awareness and all these factors will trigger further growth in the market,” he added.

Last year, Harley-Davidson had reported sale of over 3,000 units in the country. The company’s bikes are priced between Rs 5.33 lakh (Street 750) and Rs 50.53 lakh (CVO Limited).

When asked about the time-frame for introducing small capacity bikes in India, Rajasekharan said there is “not much to share on that”.

Last year, Harley-Davidson had announced plans to develop a 200-500 cc motorcycle through a strategic alliance in Asia which will be used to primarily fuel its growth in India.

On introducing its Livewire electric bike, he said, “We would launch it in the US and Europe; and when infrastructure is ready, Harley would look at spreading out to other markets as well.”

He said that there is a lot of emphasis on electric mobility in India and the company is very happy with the positive changes that are happening to get the environment more conducive for launch of such vehicles.

The company on Thursday also introduced an updated version of its touring bike Street Glide Special priced at Rs 30.53 lakh .

Commenting on this new edition, Rajasekharan said the bike now comes with an upgraded 1,868-cc engine and other accessories.

The model is one of the three touring models that Harley-Davidson sells in country right now. Other two have already been updated and launched.

Commenting on company completing ten years in India, Rajasekharan said this “is just the beginning as we remain the cruiser of choice for many riders. With the all-new Forty-Eight Special, the company takes its motorcycle line up in the country to 17 models”.

Over the past ten years one of every two big bikes sold in the country has been a Harley, he added.

Elaborating on company’s plans for the current year, Rajasekharan said Harley would add two more dealerships during the course of the year taking the total count to 33 from current 31 outlets.

“We also plan to add three lifestyle stores taking the count to 10. In the tenth year of operations in India we will have 43 touch points in all,” he added.

Harley-Davidson Acquires Company That Makes Electric Bikes for Kids

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Harley-Davidson is trying to attract a new generation of riders at a very young age. The iconic motorcycle company announced Tuesday that it was buying StaCyc, which makes two-wheel electric bikes for kids.

StaCyc has two models — the 12eDrive and 16eDrive — that the company describes as “the perfect choice for little rippers” between the ages of 3 and 7.

The bikes have a top speed of about 10 miles per hour and sell for a range of $649 to $699.

Harley-Davidson said in a statement that Harley-Davidson branded versions of StaCyc’s two models will be available at select Harley-Davidson dealers in the United States in the third quarter of 2019.

“The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere,” said Heather Malenshek, Harley-Davidson senior vice president of marketing and brand, in the statement.

Harley-Davidson is increasing its bets on electric vehicles as sales of traditional bikes slow.

The company has already announced plans to launch the LiveWire premium electric motorcycle this fall. It is also developing other electric bikes that it plans to start selling in 2021.

Harley-Davidson needs new growth opportunities as the company struggles to deal with tariffs from the Trump administration that have hurt earnings.

Sales and profits are expected to fall this year and revenue is only expected to rebound slightly in 2020.

Shares of Harley-Davidson have rallied this year with the rest of the market, rising 10% so far in 2019. But the stock is trading nearly 20% below its 52-week high.