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Hayley Bell named American Motorcyclist Association 2019 Motorcyclist of the Year

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U.K. rider founded Women Riders World Relay, helped unite motorcyclists worldwide

PICKERINGTON, Ohio — For calling attention to the needs of women riders and for creating a worldwide connection among them, Hayley Bell of the United Kingdom has been named the American Motorcyclist Association 2019 Motorcyclist of the Year.

Bell is the founder and president of global business development for the Women Riders World Relay, a movement joined by thousands of motorcyclists from 84 countries to create a “global sisterhood of inspirational women” and to demonstrate to motorcycle manufacturers and makers of riding gear that female riders are a formidable and growing market that deserves their attention.

The AMA Motorcyclist of the Year designation, awarded annually by the AMA Board of Directors, recognizes the individual or group that had the most profound impact on the world of motorcycling in the previous 12 months.

“For her efforts to promote the motorcycle lifestyle around the world and bring together riders from all nations and backgrounds, conveying the positive aspects of motorcycling and drawing attention to the market potential of female riders, Hayley Bell is the 2019 AMA Motorcyclist of the Year,” said Maggie McNally-Bradshaw, chair of the AMA Board of Directors. “Women riders are an important segment of the motorcycling community and they are a critical building block for the future. Hayley’s efforts not only reaffirm that sentiment, but they help carry it forward at a time when motorcycling needs new riders in the fold.”

Women Riders World Relay participants carried the relay baton for a leg of the journey through their countries, then passed it along to the next group of riders. The relay brought together women from diverse cultures and bridged political differences, even across national borders.

Bell was determined that the Women Riders World Relay demonstrate that female riders “are exactly equal to other riders.” Along the way, the relay drew support and participation from male riders, as well.

The full story about Bell and her accomplishments can be found in the January issue of American Motorcyclist magazine.

America’s First All-Female Motorcycle Club

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Meet the ‘Motor Maids’

Motor Maids of America worked to convey a different image and create a community of women riders.

Motor Maids Inc., was founded in 1941 by Linda Dugeau and Dot Robinson. It was the first all-women motorcycle club in North America. As described in a 1986 Los Angeles Times article, this club was founded to show that “women who ride motorcycles can be above reproach.”

Today, the Motor Maids count more than 1,300 members across the United States and Canada, as reported by their website.

READ THIS FEATURE ARTICLE IN THE CANTINA – CLICK HERE

Join the Cantina today

Hunter Sills Racing Earns Four World Records and One U.S. National Record at the AMA

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Hunter Sills Racing Earns Four World Records and One U.S. National Record at the AMA and FIM-Sanctioned Bonneville Motorcycle Speed Trials With Their BMW S 1000 RR Motorcycle

Associated Press | WENDOVER, Utah – September 10, 2019 – ( Newswire.com )

Hunter Sills Racing captured five records with its BMW S 1000 RR at the Bonneville Salt Flats in Wendover, Utah, during the Bonneville Motorcycle Speed Trials event held Aug. 24–29, 2019. The team also earned Top Time of the Meet and Fastest Naturally Aspirated Motorcycle and increased the speed of their world’s fastest BMW motorcycle to 238.398 mph. Both riders, Erin Sills and Trev Richter of Hunter Sills Racing, earned 1000cc FIM records aboard a nitrous-powered BMW bike affectionately known as “Snoopy.”

With improving track conditions over the week, the team was able to set records early, then progressively improve them over the event. Ultimately, Sills piloted the Alpine Performance Centre-built BMW S 1000 RR to 237.287 mph to earn the FIM kilometer record in the faired, naturally aspirated 1000cc class; a record that was previously set in 2014 by her late husband Andy Sills, also of Hunter Sills Racing, at 221.863 mph. Erin was later able to improve her own FIM mile record set in 2018 on the Uyuni Salt Flats in Bolivia at 229.265 mph, making the new mark 236.889 mph.

“After the poor track conditions presented by Mother Nature during Speedweek, we were looking forward to seeing how our bike would perform on a better course,” said Sills, rider and owner of Hunter Sills Racing. “Shane Kinderis of Alpine Performance Centre put together an incredible motor which performed beautifully with the Wizards of NoS nitrous system. I also found the AirTech fairing to be incredibly stable and grounded at speed.”

“Our senior race technician Curtice Thom worked alongside Shane Kinderis again, a pairing that has proven to be very successful over the years. They did an excellent job of keeping the bike in peak performance, and I’m very pleased with our results. As always, we owe a great amount of success with this project to our many technical partners,” added Gary Orr, owner of San Diego BMW Motorcycles and Hunter Sills Racing team member.

Richter, known previously for his “Race For Relief” charity effort World’s Fastest BMW GS (http://huntersillsracing.com/race-for-relief-2018/), also saw much success in his first event racing the BMW S 1000 RR, winning back a record the team lost in Bolivia in 2017 to Nick Genet. Richter increased the FIM and AMA 1000cc naturally aspirated un-faired (“naked”) mile record to 195.674 mph and the FIM kilometer record to 196.206 mph.

“Riding the over 275 horsepower motorcycle without a fairing presents a unique physical challenge, but the team gave me a bike and suspension set-up that enabled me to reach my goal of earning World and National records in my first event,” said Richter.

Hunter Sills Racing is also proud of its contributions to the Bonneville Motorcycle Speed Trials racing community during the week. With the express permission of the Bureau of Land Management, the team built and donated a mock “Bonneville Salt Flats” sign which was installed at the entrance of the Salt Flats for the week-long event. Following the event, HSR auctioned the sign, earning $4,000 to benefit a fallen rider who needed help with medical bills. Erin Sills also continued her Shemoto Scholarship, awarding $2,000 to the Buell Sisters team of Ashley Woodford.

The next event for Hunter Sills Racing will be in support of the Women Riders World Relay, a year-long around-the-world journey of over 10,000 female motorcyclists. Erin Sills will participate in the WRWR’s United States relay Oct. 2-12, 2019.

The team would like to thank their sponsors who make all of this possible: Top 1 Oil, San Diego BMW Motorcycles, Alpine Performance Centre, Colorado ADVmoto, WomenRidersNow.com, BMW Motorrad USA, Helite Airbags, JBA Speed Shop, Motochic, Moto-Skiveez, Ohlins USA, PitBull Motorcycle Stands, Racer Gloves USA, Remus Exhaust, Schuberth Helmets, Sprint Filter, Wizards of NoS, Worldwide Bearings, and Wunderlich.

About Hunter Sills Racing:

Hunter Sills Racing is a female-owned professional land speed racing team including motor builder Shane Kinderis of Alpine Performance Centre, Gary Orr of San Diego BMW Motorcycles, race technician Curtice Thom, and riders Erin Sills and Trev Richter. The team races in memory of the late Andy Sills. Together, the team has earned over 40 World and National records, two Guinness World Book records, Mojave Mile 200 MPH Club membership, Mojave Magnum 200 MPH Club membership, BUB 201 MPH Club membership, Bonneville SCTA 200 MPH Club membership, El Mirage SCTA 200 MPH Club membership, top average mile speed to-date of 238 MPH, and title of World’s Fastest BMW. When not racing the Salt Flats, Richter and Sills both serve as off-road adventure motorcycle riding coaches. Erin Sills has been named 2013 Advertising Age Woman To Watch, 2014 American Motorcyclist Association Female Athlete of the Year, 2014 University of Cincinnati Lindner College of Business Distinguished Alumni and is a retired executive with Facebook, Inc. A frequent speaker on behalf of the sport of motorcycling, Sills also serves on the board of directors for the American Motorcyclist Association Hall of Fame Foundation, the FIM Women’s Commission, WomenRidersNow.com and is the founder of the Shemoto Scholarship for females in the sport.

Motorcycle Makers Are Getting Hip to Women-Only Rallies

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Anxious to find new audiences after a decade of declining sales, the giants like Harley-Davidson and BMW Motorrad are finally taking notice of a self-made community.

On Valentine’s Day, Sharry Billings posted a photograph on Instagram. Below the image of herself, her hair a red caramel and her smile open, she wrote: “I love you so much I wanna squeeze you!”

The object of her affection? “All the motorcycles I have owned and will own in the future,” she explained. Alongside the photo of her astride a Harley-Davidson, she wrote that bikes “have changed my life, healed my soul, and brought me more love and friendships than I could have ever imagined.”

Billings goes by @sistermother13 on Instagram, but the main account she oversees is @thelitaslosangeles. The Litas is a group she joined three years ago as a way to connect with other women riders in her city. She’s co-led the L.A. branch for two years. When she joined, it provided her with much-needed healing and camaraderie after her kids grew up and she got divorced. Billings had ridden as a teenager and into her 20s but took a hiatus later. “It was always in my heart,” she says. But when she was married with young children, “I thought it was a little too dangerous.”

After the breakup in 2015, she found herself longing for escape. And adventure. “My prayer at the time was, ‘God, I don’t want to date.’ These men are not happening,” Billings says, laughing. “The first thing that came to my heart was the motorcycle I wanted. It was a Harley.”

She bought the bike, took the ride. Then she joined the Litas. “I’m very grateful to have found my heart again,” Billings says.

Founded in Utah by Jessica Haggett half a decade ago, the Litas have expanded to include hundreds of branches around the world (Litas Denver, Litas Lisbon, Litas Rome), with members ranging from twentysomething singles to 60- and 70-year-old retirees with grandkids. They take regular rides, often along wild back roads, including the Pine Mountain Ridge route near Ojai, Calif., that Billings took with 32 other riders one Saturday in July. It’s about riding with your own style and pace but surrounded by like-minded friends.

“If you’re learning to ride, you’re going to kill yourself riding with men—they ride like bats out of hell!” Billings says. “And women—I’m generalizing here—tend to be more careful. We are mothers, we are sisters, we feel obligated to stay alive.”

The Litas are singular but not uncommon. All across California, Oregon, and Utah, from Texas to New York, women-only motorcycle groups and riding events are springing up like wildflowers. They go by names such as the Miss-Fires (Brooklyn, N.Y.), the Chrome Divas (Austin), and Leather and Lace (Daytona Beach, Fla.). They do regular rides: Tuesday night pizza runs, say, or weekend coffee meetups—and they take periodic excursions to women-only destination events such as the Wild Gypsy Tour, which is organizing a festival in Sturgis, S.D., in August, and the Dream Roll in Ashland, Ore.; it’s early June event near Denver was photographed for this article.

The biggest crowd follows Babes Ride Out, a series of events founded by Anya Violet and Ashmore Ellis in 2013. It started with 50 women riders who gathered to camp out in Borrego Springs, Calif. They built fires, pitched tents, drank beer, and played games on Harleys, Husqvarnas, and Hondas while soaking in nature and one another’s company.

These groups are tapping into an undercurrent of the motorcycle industry. As sales have faltered, dropping more than 40% from 2008 to 2010, then recovering somewhat by 2014 but never to previous levels, manufacturers including Harley-Davidson Inc. and BMW Motorrad have struggled to create appeal beyond their core demographic of older white men. Their efforts include offering electric and less-expensive motorbikes and introducing exciting conceptual prototypes. Female riders offer enthusiasm and youth, and, yes, they’re spending money that brands crave.

The number of women who own motorcycles has almost doubled since 2010, according to a 2018 study by the Motorcycle Industry Council. Today, 19% of owners are women, up from 10% in 2009 and 8% in the late 1990s. And the number of female riders gets higher as you go younger: 22% of Generation X riders are women, and 26% of millennial riders are women. What’s more, the average woman who owns a motorcycle spends $574 annually on maintenance, parts, service, and accessories, while the average man who rides spends $497.

While the industry on the whole dropped 40% from 2008 to 2010, the amount of women who own motorcycles has almost doubled

“We are riding a ton,” says Joy Lewis, who started when she was 12. “I have a friend who put 20,000 miles on her bike in one year.” Lewis’s father, an Alaskan crab fisherman who owned a Harley, got her hooked. “We spend a lot of money on our gear and our bikes, and a lot of things to go with them. I think that’s starting to be appreciated.”

Andy Jefferson, a spokesman for Husqvarna, says one of the brand’s priorities must be to provide support for women’s motorcycling. “We were like everyone else—going after a piece of the pie,” he says. “But everyone was looking at men, and there are all these other people—women—that nobody even really talks about in conversations about how to sell more bikes.” The brand lacks figures for how many of its owners are women but is “working to change that,” Jefferson says. “That’s part of the problem.”

Husqvarna honed in on women riders five years ago when it started sponsoring Babes in the Dirt, an offshoot of Babes Ride Out that’s more focused on off-road and dirt-bike riding. Last year the company spent $50,000 to $60,000 in support of the three-day rally, lending 27 motorcycles and nine staffers to service the bikes and teach.

“We counted between 80 and 100 girls out there [trying out] Husqvarnas,” he says. “The number is not huge by any means, but those are 100 people we didn’t have before. It also jumps down to their brothers and sisters and kids. We never would have got these people without doing this.”

But more important, “we want to get you to ride a motorcycle,” Jefferson adds. “If you ride with Babes and have fun and go buy another brand, great. We just want people riding.”

At BMW Motorrad, which on July 1 named Trudy Hardy vice president for the Americas, the company is sponsoring women-only events including the Sisters’ Centennial Motorcycle Ride. It’s also covering travel expenses and appearance fees for brand reps such as Elspeth Beard, an architect who was the first British woman to ride her motorcycle around the world. The brand also sends pro racer Jocelin Snow and Erin Sills, who holds a 242 mph land speed record, to attend events at local dealerships.

Harley-Davidson has expanded its retail line in recent years to include a host of riding jackets, helmets, boots, and gloves sized and styled for women. It’s perhaps the most critical field of growth for the 116-year-old Wisconsin brand, which has seen sales steadily decline since 2014. The average age of a Harley owner is 50. The average price of one is $15,800—more than many millennials will spend on a car, let alone a motorcycle.

“Even just in the last five years the conversation has shifted,” says motorcycle aficionado Lewis. “I’m sitting here in leather Kevlar pants as we speak, about to go into a meeting. Not only are companies making cute technical stuff that you could wear to work—rather than some weird leather pants with pink embroidery all over the butt that you’d never wear—they’re making things we can actually use.”

Attendees at events for Babes Ride Out (or BRO, the ironic abbreviation they’ve adopted) come to America from as far away as Sweden and South America. Some have ridden since they could walk; some can’t operate a bike at all, preferring always to be a passenger and imbibe the inspirational atmosphere. There’s always plenty of denim and leather on-site—but the hipster kind, not the leather-daddy look. Local shops give classes on basic bike maintenance. Some women get tattoos to commemorate the experience.

“People camp, and there are trailers, too,” Lewis says. “The idea is that you grab coffee and breakfast, and then during the day everyone is out riding. And then all the stuff happens in the evenings with bands or karaoke and slow races”—feats of throttle control.

Earlier this year, a 96-year-old woman joined them at camp; she’d first ridden cross-country on her motorcycle 75 years ago. Last summer the annual California desert meetup saw 1,700 women ride in Yucca Valley; 500 attended an East Coast campout in the Catskill Mountains in New York; 700 attended the most recent Babes in the Dirt in Lebec, Calif.

“Maybe people think that women who ride are pretty tough and badass, which is probably true, but all in all, women riders come in all shapes, sizes, colors, and lifestyles, so any label that you want to give them does not really work,” co-founder Violet says. “I can honestly say that there is no ‘type’ … and we like it that way!”

Be Here Next for Motor-Loving Ladies

The Dream Roll
Set at New Frontier Ranch in the southern wilds of Oregon, the Dream Roll offers camping, tattoos, dirt trails, an on-site bar, and water activities near stunningly picturesque Crater Lake. Aug. 23–25; Ashland, Ore.

Wild Gypsy Tour – Sturgis Buffalo Chip
The biggest and baddest Gypsy festival of the year, the five-day South Dakota event will appeal to the truly unbridled spirit with Super Hooligan races, minibike showdowns, the Wall of Death—and multiple concerts including Keith Urban, Toby Keith, Snoop Dogg, and Styx. Aug. 3–7; Sturgis, S.D.

Babes in the Dirt East
A mix of flat-track and motocross riding gives dirt-loving ladies a place to experience and perfect their off-roading skills. Where Babes Ride Out focuses on asphalt routes, here you’ll be on trails. Sept. 20–22; Greenville, Tenn.

Babes Ride Out 7 – Central Coast
BRO 7 will include the jewels of years past: karaoke, free beer, performances from local bands, route maps for area rides, and hands-on classes for working on your bike. B.Y.O. tent. Oct. 11–13; Santa Margarita, Calif.

HIGHWAYMEN – Adventure Biker Fiction Book

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HIGHWAYMEN – Adventure Biker Fiction Book

E-book FREE from 15-March to 19-March on Amazon

Click: https://www.amazon.com/dp/B07PG5BDPD

Paperback for $ 8

Link: https://www.amazon.com/dp/1799285219

The Highwayman’s life is such, too many people and too few relationships. These tales from distant roads describe with a pulp flavour the men on the run. They run from the law, from conformity, from daily grind, from love and from themselves. Indulge yourself in a fantastical world of adventure and possibility.

The rider loves nothing but his iron horse, but he is lured into temptations on his journey; can he defeat the demons of his past chasing him. Crime is an inevitable truth of modern society. The urban cowboy rides over obstacles to justice, crushing the evil-doers while saving the damsel in distress.

Mark Curer writes fascinating variables of Biker Fiction, shifting from loner to posse riders and from murder to romance. His style is unique, voice murky and words playful. His protagonists battle small goons to organised crime syndicates. The female characters are daring lady-luck and baring their heart. Change of times, change of roads, change of heart – you will go through all as you revel in the raw tales in this collection of short-stories.

Jasmine Cain Returns March 29 with “BE BRAVE”

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Produced by Caleb Sherman (Rex Brown, The Lacs), “Be Brave” Appears on SEVEN (Cain’s 7th LP) Releasing May 10

Listen to “Be Brave” https://soundcloud.com/1888media/jasmine-cain-be-brave/s-BAdcR

Nashville Album Release Show, Star Wars Themed Cantina Party, May 4 at Little Harpeth Brewery

Coast to Coast Tour Includes Bike Weeks in Daytona Beach, Arizona, Myrtle Beach and Sturgis

Nashville, TN: Music City Mayhem ‘Female Rock Vocalist of the Year’ and bassist extraordinaire Jasmine Cain has announced the March 29 release of “Be Brave,” the first single from her forthcoming album, SEVEN. With shimmering vocals and her trademark bassline, the melodic mid-tempo rocker recalls the best of Halestorm, Heart and Whitesnake. Inspired by her best friend, and lifetime co-writer, Paige Logan, Cain shaped the song with her friend’s infinite wisdom, “She has been my female inspiration for many of my transitions in life. I’ve seen her face almost everything life can throw at you, and each time she walked through the fire and came out of the ashes on the other side better than she was before. When I asked her how she does it, this is her only advice. Be brave.”

Brave is the first taste of SEVEN, Cain’s seventh album, and her first since 2016’s White Noise, a breakthrough album that featured Jeff LeBar of Cinderella and Michael Starr of Steel Panther. SEVEN is more than a number, it’s a life path that she connects to on a deeply spiritual level, “The number seven is about harmony and allowing yourself to think outside the box. I needed a new direction and fresh ideas and so I created my own trinity of sound with the help of some key element players and together we pushed through the boundaries I had locked myself into a new dimension that is SEVEN.”

Three years in the making, and due for release on May 10, Cain has delivered her magnum opus, packed with her most personal burdens, unpacked with emotional clarity and executed with a searing urgency. Anthems like “Let It Go” and “Ghost” showcase her incredible range as a vocalist, finding strength from scars while the razor sharps riffs of “Money,” Burnout” and “Real World” show that this power trio is an unstoppable force to be reckoned with.

Produced by Caleb Sherman, known for his work with The Lacs and Rex Brown of Pantera, the 10-track album deftly layers the edginess of Active Rock with the pop sensibilities of Adult Contemporary to create a comprehensive journey that stakes its claim as a towering achievement of classic rock and modern music. In addition to Sherman, who adds keys, synth, guitars, bass, and background vocals, Mills Logan was at the controls as recording and mixing engineer with contributions from songwriters Paige Logan, Monique Staffile (HER), and Kevin Bebout and all-star musicians including guitarists Jordan Roepke, and Kenny Olson (Kid Rock) and Accept drummer Christopher Williams.

In conjunction with the album release, Jasmine launched a Patreon to give her rabid “Cainiacs” exclusive access to subscriber-only videos, limited edition posters, behind-the-scenes photos and two bonus cuts not appearing on the album, the soul-baring, “Hurt” and a cover of “E.T.” by Katy Perry. Patrons will also have the opportunity to partake in VIP meetups.

Taking the show on the road is what she loves the most, logging 150 dates per year. 2019 will see her go coast-to-coast, from the beaches of South Carolina to the sands of San Diego including multi-date stints at bike weeks in Daytona Beach, Scottsdale, Myrtle Beach, Galveston, TX and Sturgis, SD. For her album release show in Nashville, she’s hosting a raucous celebration at Little Harpeth Brewery in East Bank. Dubbed “May The 4th Be With You,” her Star Wars themed Cantina Party will include a costume contest, burlesque, prop replicas, a Stormtrooper DJ and a full bore rock show. In addition to standard general admission tickets, a limited number of VIP passes will be offered that include a private viewing area and a special meet ’n’ greet with Jasmine and Femi Taylor (Oola from Return of the Jedi). For more info / tickets, please visit https://www.eventbrite.com/e/jasmine-cain-tickets-55703140593

Endorsed by Warwick Basses, Teye Guitars, GHS Strings, Elixir Strings, Shure, Westone Audio, Traynor Amplification, Epiphone, Larrivée Acoustic Guitars, Peavey and Line 6 Wireless, Cain has amassed a loyal worldwide fanbase, playing 1500+ shows/festivals over the past decade, including gigs with Quiet Riot, Great White, Jackyl, Winger, Heart, Vixen, Skid Row, Bullet Boys, Lita Ford, 38 Special, Saving Abel, Puddle of Mudd, Saliva, Blackstone Cherry, Powerman 5000, Finger 11, Theory of a Deadman, My Darkest Days and Three Days Grace.

TOUR DATES
3/07 – Cartersville, GA @ Sixes Tavern (Bike Night)
3/11 – Daytona Beach, FL @ Dirty Harry’s (Bike Week)
3/12 – Daytona Beach, FL @ Dirty Harry’s (Bike Week)
4/06 – Scottsdale, AZ @ Dirty Dogg Saloon (Bike Week)
4/07 – Scottsdale, AZ @ Dirty Dogg Saloon (Bike Week)
4/13 – Phoenix, AZ @ Cactus Jack’s
4/14 – San Diego, CA @ Tipsy Crow (2pm)
4/14 – San Diego, CA @ Goodbar (8pm)
4/20 – Cave Creek, AZ @ Roadhouse
4/26 – Las Vegas, NV @ Golden Nugget
4/27 – Las Vegas, NV @ Golden Nugget
5/03 – Atwood, YN @ Friday Night Boogie Hollar
5/04 – Nashville, TN @ Little Harpeth Brewery (Album Release)
5/10 – Daytona Beach, FL @ Hard Rock
5/12 – North Myrtle Beach, SC @ House of Blues
5/13 – North Myrtle Beach, SC @ House of Blues
5/15 – Murrells Inlet, SC @ Suck Bang Blow
5/16 – Murrells Inlet, SC @ Suck Bang Blow
5/17 – Murrells Inlet, SC @ Suck Bang Blow
5/26 – Sandusky, OH @ Jimmy Bukkett’s (Bike Week)
6/01 – Fairborn, OH @ Sugar Mellon’s

Jasmine Cain
SEVEN
1. Burnout
2. Do It For You
3. Be Brave
4. Are You Ready
5. Let It Go
6. Money
7. Ghost
8. Real World
9. Powers
10. Longshot

ONLINE
http://jasminecain.com
http://twitter.com/jasminecainrock
http://instagram.com/jasminecain
http://www.facebook.com/jasminecainrocks
https://open.spotify.com/artist/5Gq3cAe5zmaYP9ApN56mib