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Riders Plus Membership for Powersports Motorcycle Products

By General Posts

EXCLUSIVE PRODUCTS, DISCOUNTS, BENEFITS AND MORE: COMOTO FAMILY OF BRANDS INTRODUCES NEW RIDERS PLUS MEMBERSHIP

RevZilla, Cycle Gear, J&P Cycles, and REVER Unveil a Premium Annual Membership Program For The Powersports Community

PHILADELPHIA, Pa. (Sept. 15, 2021)—Geared toward powersports enthusiasts, the Comoto Family of Brands is pleased to announce the launch of its Riders Plus Membership (RPM). The new membership program will span the company’s portfolio of brands, which includes RevZilla, Cycle Gear, J&P Cycles and REVER, providing premium benefits and experiences for the motorcycle, e-bike and scooter enthusiast.

The Riders Plus Membership (RPM) is designed to elevate the powersports enthusiast’s shopping and customer experience by providing access to various perks and benefits, such as:

· Free two-day shipping for purchases across the Comoto Family of Brands

· Generous cash-back opportunities

· 10% off discounts and early access to releases from exclusive brands such as BILT, REAX, Sedici, Speed Metal, Street & Steel, Stockton Tools

Comoto has the largest network of powersports brick-and-mortar retail properties across the U.S., and members can use RPM benefits online, or at any of the more than 160 stores nationwide. To date, more than 20,000 members have joined the RPM program.

“This membership program is based on the vision of creating a feature-rich set of benefits for our community of enthusiasts. We’re inviting riders to officially join the Comoto family and experience the benefits of the membership program that will enable their passion for gear, content and experience,” said Steve Bontempo, Chief eCommerce & Digital Officer. “This is just the beginning, and we’re excited to roll out additional community benefits over the next year.”

To better support motorcycle aficionados and their lifestyles, Riders Plus Members will receive access to an exclusive customer concierge phone line, available 7 days a week (with the option to schedule dedicated appointments), to provide expert insight across the spectrum of purchase considerations. Additional experiential benefits span several categories, including member exclusive event experiences, private access to Twisted Road motorcycle rentals, and a free REVER Pro membership—a $39.99 value.

“We are thrilled to be included in this unique program, making it easier for members across the country to get on two wheels with the support they need—whether that be prepping for a road trip, or testing a new bike before purchase,” shared Austin Rothbard, CEO of Twisted Road. “It’s been rewarding to continue growing ridership in the U.S. with Comoto, two wheels at a time.”

Riders Plus Membership is currently available to any powersports enthusiast for an annual fee of $59.99. Members who join now will receive an exclusive welcome package, along with the first-ever magazine issue of RevZilla’s media brand, Common Tread. To join the community, visit www.revzilla.com/rpm.

About Comoto Holdings
Comoto Holdings is America’s largest and fastest growing omni-channel platform in the powersports aftermarket industry; dedicated to advancing the experience of moto enthusiasts across the globe. Comoto’s brands, RevZilla, Cycle Gear, J&P Cycles, and now REVER, deliver premium products, dedicated expertise, engaging media, and passionate customer support of the rider community, through best-in-class ecommerce and retail experiences.

Women’s Motorcycle Tours Partners with Cycle Gear

By General Posts

Alisa Clickenger and Women’s Motorcycle Tours Announces Cycle Gear Sponsorship

Cycle Gear will also provide marketing support to increase visibility and reach for 2021 Suffragists Centennial Motorcycle Ride

NORTH CAROLINA, April 21, 2021 – Women’s Motorcycle Tours welcomes Cycle Gear as a sponsor of the Suffragists Centennial Motorcycle Ride (SCMR2021). Cycle Gear will provide digital marketing support to promote the SCMR2021 to its large customer base throughout the USA. Cycle Gear employees throughout the country, in both retail and non-retail roles, are invited to participate in the nationwide event.

“I am thrilled that Cycle Gear is joining us in supporting our lady riders,” said event producer Alisa Clickenger. “Since 1974 Cycle Gear has been providing accessories, gear and parts for riders of all makes and models of motorcycles. They’re the perfect partner for our multi-brand, inclusive event.”

The Cycle Gear brand will be leveraging its unique and vast reach to help Women’s Motorcycle Tours gain exposure, awareness, and interest in the nationwide, month-long event happening in August. Cycle Gear will actively promote the Centennial Ride through several media, including information distribution to current email subscribers and digital P.O.S. displays on their e-commerce storefronts. Reciprocally, Centennial Ride registrants are encouraged to stop at Cycle Gear locations along the route to outfit themselves with any part, gear, or accessories needed to make their cross-country ride more comfortable. Some Cycle Gear locations even offer installation and tire change services in-house to quickly get riders back on the road.

Cycle Gear is part of the Comoto Family of Brands, America’s largest and fastest growing omni-channel platform in the powersports aftermarket-products industry. Dedicated to advancing the experience of moto enthusiasts and sharing the joy of life on two wheels with as many people as possible, Comoto is encouraging all of its team members to participate in, celebrate, and support this inspiring event. Comoto team members can solidify their relationships with current and future customers by promoting the event, participating in the ride, and joining in the grand finale celebration at the Women’s Motorcycle Conference in Arlington, VA on August 19-22, 2021.

“We’re committed to breaking the stereotypes and misconceptions about the riding community,” said Ken Murphy, Comoto CEO. “One of our Core Values is Share the Road. It’s not just about treating people with respect; it’s a commitment to actively work to create an equitable and inclusive environment for riders and aspiring riders of all walks of life. Supporting the Suffragists Centennial Motorcycle Ride is an excellent opportunity to shine a spotlight on women who ride and hopefully encourage more women and girls to follow in their steps.”

Cycle Gear, by design, is inclusive of all riders. The brand appeals to a traditional audience as well as ever-evolving and newly emerging groups like younger riders, women, minorities, and less affluent demographics. Cycle Gear’s constant efforts to provide valuable products and services to riders of all backgrounds closely align with the Centennial Ride’s guiding principles of unity, community and the freedom of the road.

“With 151 stores in 38 states, and with their terrific customer service, they’re the perfect partner for our expansive and historic cross-country event,” said Clickenger.