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UK Motorcycle sales see post-pandemic bounce back

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by Felicity Donohoe from https://www.pressandjournal.co.uk UK motorcycle sales have shown a healthy post-pandemic recovery with figures revealing a fresh enthusiasm for purchasing new machines – including EVs. Recent data from the Motor Cycle Industry Association shows that 13,398 units were sold in May 2021, an increase of 148.4% compared with May 2020, with sales topping 43,242 for the first five months of this year and across all segments. Adventure Sport and Naked categories were up 242% and 197% in sales (2,449 and 4,567 respectively) in May but EVs have found a place in the revived market, seeing 509 sales in May 2021 compared to 119 sales last May. The sales reflect the interest in alternatives to cars and public transport solutions, along with the financial, environmental and practical benefits that riding offers. Tony Campbell, CEO of MCIA said: “May’s figures are against a time in 2020 when the first wave of the pandemic had hit. We forecast a positive summer for the sale of PTWs (powered two wheelers) and associated products as restrictions ease, and the backlog of those awaiting CBT and testing reduces. “As life returns to normal and people return to their leisure pursuits we’ll be ensuring our close links with Government consider PTWs at every opportunity.” Top 10 motorcycle sales May 2021 Honda: 2,392 Yamaha: 1,717 Triumph: 1,133 BMW: 1,009 Kawasaki: 810 KTM: 652 Lexmoto: 418 Harley-Davidson: 404 Royal Enfield: 397 Ducati: 388

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Free Youth Leadership Program in Driver Education in Canada

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Teens in Ontario can now apply for new Vision Zero Youth Network Program. The Vision Zero Youth Network (VZYN) by Teens Learn to Drive Inc. allows teens in Ontario ages 15-19 to gain experience and help make their communities safe. ONTARIO, CANADA – Non-profit organization, Teens Learn to Drive Inc. (TL2D) is inviting media partners for the launch of its new leadership program for Ontario high school students called the Vision Zero Youth Network (VZYN). In Ontario’s worst case scenario, a 16-year old could: • Pass the G1 written test after taking 10 to 12 practice tests online. (This test concentrates on sign recognition of the rules of the road, and both are largely forgotten afterwards.) • Drive back and forth to the grocery store for a year while parents are unaware of what their child is doing on the road. • Practise the route of a road test a few times before taking the actual assessment – (perhaps in a much less busy region than where they live). NOTE: During this time, the parent cannot let them drive on 400-series highways. • On their 17th birthday, pass the 17-minute road test. • Then pile their friends into the car and head out on the 401 – North America’s busiest road – while driving at high speeds alongside other cars, trucks, motorcycles and emergency vehicles. If that sounds far-fetched, 62% of new drivers in Ontario do not take formal driver education (2019, MTO data). Instead, they learn from friends and family members who may have bad habits or outdated information. Vision Zero is an idea that was developed in Sweden during the late 1990s. It aims to eliminate deaths on roads by using systems and infrastructure to lessen the damage when drivers make mistakes. Sweden also strengthened their mandatory driver

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New Neurobiological Study Finds Riding a Motorcycle Can Decrease Stress and Improve Mental Focus

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from http://www.healthnewsdigest.com The results of a neurobiological study, today published in Brain Research, yielded pioneering scientific evidence revealing the potential mental and physical benefits of riding a motorcycle. Researchers recorded participants’ brain activity and hormone levels before, during, and after motorcycling, driving a car, and resting. While riding a motorcycle, participants experienced increased sensory focus and resilience to distraction. Riding also produced an increase in adrenaline levels and heart rate, as well as a decrease in cortisol metrics – results often associated with light exercise and stress-reduction. “Stress levels, especially among young adults, continue to rise, and people are exploring pathways to better their mental and physical health. Until recently, the technology to rigorously measure the impact of activities like motorcycling on the brain didn’t exist,” said Dr. Don Vaughn, the neuroscientist who led the research team. “The brain is an amazingly complex organ and it’s fascinating to rigorously investigate the physical and mental effects riders report.” Results Highlights: Riding a motorcycle decreased hormonal biomarkers of stress by 25% Sensory focus was enhanced while riding a motorcycle versus driving a car, an effect also observed in experienced meditators vs non-meditators Changes in study participants’ brain activity while riding suggested an increase in alertness similar to drinking a cup of coffee “While scientists have long-studied the relationship of brain and hormone responses to attention and stress, doing so in real-life conditions such as these is rare,” explained Professor and senior team member, Dr. Mark Cohen. “No lab experiment can duplicate the feelings that a motorcyclist would have on the open road.” “The differences in participants’ neurological and physiological responses between riding and other measured activities were quite pronounced,” continued Dr. Vaughn. “This could be significant for mitigating everyday stresses.” Research Overview The research team monitored participants’ electrical brain activity and heart rate, as

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Riding a Harley-Davidson Can Help Fight PTSD, Veteran Group Ride Planned

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by Daniel Patrascu from https://www.autoevolution.com/ In the first month of of 2019, Harley-Davidson released the results of a research that showed just how beneficial riding a motorcycle can be for the mental well-being of humans. As it seems, motorcycling is even good to treat more serious conditions. Back in 2015, Harley started supporting the efforts of an organization called Wounded Warrior Project. The group provides services and programs for war veterans post-9/11, and among these programs there is an idea called Rolling Project Odyssey. This Odyssey is centered around bringing together soldiers and help them heal their mental scars through adventure-based learning. And that includes riding Harleys in groups, just as a Harley should be ridden. This type activity has been found to be beneficial in cases of post-traumatic stress disorder (PTSD) and traumatic brain injury (TBI), among other things. The Harley research we mentioned earlier, conducted by scientists at UCLA’s Semel Institute for Neuroscience and Human Behavior, showed that riding a motorcycle for 20 minutes can increase the heart rate by 11 percent, reaching a level similar to that achieved while performing a light exercise. That in turn increases alertness, and helps decrease hormonal stress biomarkers by 28 percent. The study’s findings were based on data taken from 50 experienced motorcyclists that were made to ride their own bikes on a 22-minute route. “Rolling Project Odyssey was a life-changing experience for me,” said in a statement Jonathan Goolsby, an Army and Rolling Project Odyssey veteran. “The experience has taught me many things that I have been able to implement into my daily life, like finding my center and keeping my cool when things start to get tough.” This year’s Rolling Project Odyssey kicks off at the beginning of next week starting in Jacksonville, Florida, and going through Daytona, where

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