May 14, 2025, Viola, WI — S&S Cycle is excited to announce the promotion of Charlie Hadayia to Executive VP-Business Development effective April 14th, 2025. Hadayia spent time at S&S from 1998-2010 before returning in June, 2024. His prior tenure at S&S, combined with vast industry experience and relationships acquired during his time away put him in a strong position to influence the future of S&S Cycle.
“Over the past year, S&S aggressively recruited many former employees influential in the prior success of the business and each one of those hires has been instrumental in strengthening our industry position,” said owner/director Brett Smith. “Charlie Hadayia was the first and most critical hire we made, and he quickly established himself as a leader among peers and a strong collaborator with the board and shareholders alike.” Smith went on to say, “I’ve had a longstanding personal and professional relationship with Charlie and I cannot think of another person more deserving of this recognition — the first time S&S has ever anointed someone with the title and responsibilities of Executive VP.”
In the role of Executive VP, Hadayia will work directly with board leadership in developing and executing strategy with broad responsibilities.
About S&S Cycle:
For over 65 years, S&S Cycle has been the leading manufacturer of Proven Performance motorcycle components, engines, and exhaust. George Smith and Stanley Stankos founded the company in 1958 in Blue Island, Illinois. Shortly after the founding of S&S, George and his wife Marjorie (whose maiden name was also Smith) bought out Stanley, and Smith & Stankos became Smith & Smith (S&S). In 1969, S&S moved from Blue Island to Viola, Wisconsin, and expanded to La Crosse, Wisconsin, in 2004. The technology has changed, but one thing remains: S&S Cycle is dedicated to delivering the ultimate customer experience in the powersports industry through proven performance. For further information, please visit www.SSCycle.com
