The migration to online commerce is a phenomenon that has transformed the marketplace over the last decade and has become a permanent fixture in the world of retailing. Like any change, there are disadvantages. Often times, in an effort to offer the widest variety of product choices, it can become a challenge as a buyer to make up your mind which way to go.
Most customers, particularly in our world, historically had enough familiarity with their bikes and their preferences to make a sound decision between the OEM brand and maybe two or three options offered at a local dealer. Love it or hate it, we’re not in that world anymore. On the upside, you have tons of options; on the downside, you have TONS of options. So which way do you go? That’s the beauty of our product review section.
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