Motorcycle Demo Rides Now at Black Hills Harley-Davidson, Product Displays & More in Sturgis

Harley-Davidson riders and motorcycle enthusiasts will revel in the granddaddy of all motorcycle rallies at the 73rd Annual Sturgis Motorcycle Rally in South Dakota’s legendary Black Hills region.

Demo rides on 2013 Harley-Davidson motorcycles will now be located at the Black Hills Harley-Davidson dealership at 2820 Harley Drive, just off exit 55 in Rapid City, S.D., to give riders the most enjoyable route and additional options for food, beverages, entertainment and more.

Harley-Davidson activities in Sturgis will run from Saturday, August 3 through Saturday, August 10 at the intersection of 3rd and Lazelle streets in downtown Sturgis. All Harley-Davidson activities in Sturgis are free of charge and include the following:


  • 2013 Harley-Davidson motorcycle displays, H-D1 customization Fit Shop and MotorClothes® riding gear and apparel
  • H-D 110th Anniversary displays with photo opportunities, interactive map and more
  • H.O.G. 30th Global Lounge with unique historical and educational display
  • Muscular Dystrophy Association (MDA) pin sales and Custom Motorcycle Raffle
  • Harley-Davidson General Merchandise tent with MotorClothes apparel and riding gear for sale
  • Willie G. Commemorative Merchandise
  • Women’s Area including the JUMPSTART rider experience, bike lift and more
  • Free Bike Wash

Harley-Davidson demo rides for 2013 motorcycles will be available at Black Hills Harley-Davidson from Saturday, August 3 to Saturday, August 10 from 9 a.m. to 5 p.m. Riders can enjoy as many bikes as they want, but must have a valid motorcycle license and adhere to riding gear requirements and safety rules. There will also be a 2013 Harley-Davidson motorcycle display at this location, including a Fit Shop display for motorcycle customization, and JUMPSTART rider experience. 

There will be a pin stop and merchandise sales for Harley Owners Group (H.O.G.) members at the Harley-Davidson Lazelle Street location. There will also be a special event for H.O.G. members only on Wednesday, August from 7 p.m. to 10 p.m. at the Easyriders Saloon, 888 Junction Avenue in Sturgis with an observation run at 7:30 p.m. and prize ceremony at 9 p.m. More information is available at

Harley-Davidson branded alliance partners for the 2013 Sturgis Rally include Craftsman Tools, Dunlop Tires, Harley-Davidson Visa, Miller High Life and Rockstar Energy Drink.


For a complete listing of Harley-Davidson events at the 2013 Sturgis Rally, please visit

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