A sexy, exciting-looking motorcycle that is still clearly and unmistakably a Harley-Davidson.
A 2014 U.S. Project LiveWire Experience tour – kicking off this month with a journey along Route 66 – will see the initiative visit more than 30 Authorised Harley-Davidson Dealerships. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into other regions.
The company says that “Blending Harley-Davidson’s styling pedigree with the latest technology, the exciting new motorcycle will offer a dynamic riding experience with instantaneous acceleration and an unmistakable new sound”. “The sound is a distinct part of the thrill,” according to chief marketing officer Richer. “Think fighter jet on an aircraft carrier. Project LiveWire’s unique sound was designed to differentiate it from internal combustion and other electric motorcycles on the market.”
