by Bandit, Reg Kittrell, Lance Onan and Willie G. Davidson
What Happened to the Sportster?
H-D Factory Built the Last Traditional Sportster in November 2022
Last week the final production Sportster rolled off the Harley-Davidson assembly line with grand fanfare including signatures by each member of the crew. I’m sure they were very proud.
So, what killed the iconic Sportster? Was it diminishing sales, technology, the EPA, a marketing push, Indian competition, what gives?
And will it ultimately die or be kept lively and vibrant with the current technology afforded the aftermarket?