In the midst of the excitement surrounding the Daytona Beach Biketoberfest set up, an associate at J&P Cycles’ Iowa headquarters received a phone call from an editor at the Daytona Beach News Journal. The newspaper wanted to send a straight-laced reporter into the store to be outfitted as a biker and do so the following day.
Always up for any challenge, J&P Cycles reached out to staff in Florida who jumped at the opportunity. Andrew (the reporter) came into the store as a typical reporter and came out of the dressing room very different.
See how it went or read the article here.