J&P Cycles Transforms a Reporter Into a Biker

By October 22, 2012General Posts

 

In the midst of the excitement surrounding the Daytona Beach Biketoberfest set up, an associate at J&P Cycles’ Iowa headquarters received a phone call from an editor at the Daytona Beach News Journal. The newspaper wanted to send a straight-laced reporter into the store to be outfitted as a biker and do so the following day.

Always up for any challenge, J&P Cycles reached out to staff in Florida who jumped at the opportunity. Andrew (the reporter) came into the store as a typical reporter and came out of the dressing room very different.

See how it went or read the article here.

 

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