Harley's Ridebook Is A Viral Wonder


Highlighting passion and creativity from independent musicians, filmmakers, writers and photographers, the Harley-Davidson Ridebook is the source for authentic interactive insight into the motorcycle lifestyle.

The latest Ridebook chapter is a video and essay on the Prohibition Tour curated by musician Butch Walker. Accompanied by a few friends, including Carlo Mondavi of the renowned winemaking family, Walker chronicles a Pacific Coast Harley ride that left sunny L.A., pushed through wicked rain in Big Sur and ended in serene vineyards and a most gratifying gig in Napa Valley.

“I’m seldom certain what in life we’ve earned, versus what we’ve been given,” Walker writes. “But I do know that on the Prohibition Tour, we savored every last drop of goodness because of an appreciation forged on the frigid, wet ribbon of highway that brought us there.”

Past Harley-Davidson Ridebook installments include filmmaker Oscar Zamala’s profile of a traditional Brooklyn barbershop specializing in 1950s-era haircuts and rare motorcycle memorabilia, The Selvedge Yard’s inside look at the cultural impact of Harley-Davidson, and Scott Toepfer’s ride to the infamous ghost town of Bodie, Calif.

The Ridebook is a featured app on Harley-Davidson’s Facebook page with 3.7 million fans, more than half under the age of 35.  

Find the Ridebook online at http://ridebook.harley-davidson.com. Harley-Davidson is also on Facebook atfacebook.com/Harley-Davidson and on Twitter at twitter.com/harleydavidson.

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