Craft and Punishment

A Tale of Twisted Fates of Artisans

Deus Ex Machina was arguably the most popular and most impressive global brand for custom built motorcycles.

Deus Ex Machina was built upon the development and creation of custom motorcycles. A clothing line got added for those fans of the brand who found it more satisfactory to order a Deus tee-shirt. This motorbike brand is now a luxury apparel handling the biggest names in fashion, peddling dreams to people, nay, to the masses.

“Deus Ex Machina makes high-end motorcycles and loses money on each one” announced the newspapers.

“That’s why we make clothing,” said Deus founder and owner Dare Jennings in that news report. “Otherwise, we’d go broke.”

How could this be true? Why would one of the most successful and iconic custom motorcycle brand of the 21st century lose thousands of dollars on every bike they sell?

CLICK HERE To Read this Photo Feature Profile of Deus Ex Machina.

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by Rogue
Comfort On Long Distance Bike Rides

Though my 2022 Harley Ultra Limited is a very comfortable motorcycle, past experience has taught me that being able to change my position from time to time is definitely important.

I have used this same set up for over 100,000 miles and it was an easy decision to put them on this motorcycle.

Stretch out for added comfort. This Adjustable Highway Peg Mounting Kit can be set for shorter riders, and it can be reversed to reach far forward for those with long legs.

• 5-inch angled peg mounting kit in gloss black finish

• Angled design allows the arm to reach back and around to clear fairing lowers

• Arm can be raised and lowered for a custom fit

• Mounting clamp firmly grips the engine guard, and the locking design secures the peg at the desired angle

Click Here to Read this Photo Feature and Tech only on Bikernet.com

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