Stung by a slow market for motorcycles, Bruce Rossmeyer's Harley-Davidson dealership is closing its Fort Lauderdale store and consolidating that operation into its Sunrise location.
The move will mean a loss of 22 jobs, a top executive said.
The Rossmeyer group shut a Pompano Beach store in 2010 and later sold that site.
The consolidation comes as motorcycle sales in the United States only slowly recover from the 2008 recession. That contrasts with auto sales, which have been growing at a fast clip from their depths.
"You need cars. Motorcycles are luxury items, more aligned with yachts," said Jeff Cheek, general manager of Bruce Rossmeyer's Harley-Davidson dealerships in Broward County. "We have not had as much of a bounce back as the auto industry has had."