Factory Tours return and see how you can squeeze out a little more fun out of the season over Labor Day weekend
Plus, MOTOR® Bar & Restaurant at the Harley-Davidson Museum is cooking up a new menu!
MILWAUKEE, USA (August 1, 2024) – The wait is over. Factory Tours at the legendary Pilgrim Roam Powertrain Operations in Menomonee Falls have returned. And now you can start making plans to see how the heartbeat of a legend is born as tour reservations for Aug. 5 and beyond are available now. This is your chance to “Walk the Line” and enjoy an all-new tour at Harley-Davidson’s legendary Powertrain Operations (PTO) factory in Menomonee Falls, Wis. With add-on options like the famed “Engines 101” class plus the chance to shop limited-edition items at PTO, don’t delay in securing your spot for this in-depth experience.
And fire up the group chat for your Labor Day weekend plans! Ladies Night Bike Night, a Factory Outlet Sale, the scorching BBQ & Blues sessions and more give you the chance to send off summer in style. Bop your way through a night of ’80s hits from MIXTAPE on Thursday, Aug. 29 and pop into the H-D® Factory Outlet Sale (conveniently located above MOTOR® Bar & Restaurant in Rumble) for a completely boss kickoff to your holiday weekend. On Saturday, Aug. 31 the free tunes at our weekly BBQ & Blues gathering will keep the good vibes rocking thanks to tunes from Donna Woodall. Finally, log some miles and create some smiles in the saddle to help our brothers and sisters on the front lines of freedom as The Big Unit’s Poker Run – benefitting Fisher House Wisconsin – launches from campus.
Make your reservations now to see what Chef Doug Stringer has been cooking up for the all-new menu at MOTOR® Bar & Restaurant. In addition to August’s specials (see below for more), Monday, Aug. 5 also marks the debut of a new menu from MOTOR with the introduction of some new classics and the revival of a few throwback favs. See why OpenTable diners recently named MOTOR as a Diners’ Choice winner.
Finally, the H-D Museum wants to thank all our guests and sponsors who made this year’s Harley-Davidson Homecoming® Festival one for the ages: Rockford Fosgate / Dunlop Motorcycle Tires / Twisted Tea / Wisconsin Lottery / Official Harley-Davidson Trucks / American Metal Whiskey / Eagle Rider / H-D™ Road King™ NA pilsner / the Molson Coors family of beverages / H-D Visa / V-Twin Visionary / Mission Foods / Real Deal Revolution Workshoppes and Harley-Davison Insurance Services. Mark your calendars for next year’s bash – July 10 – 13.
PROGRAMMING / EVENTS
Labor Day Weekend at the Harley-Davidson Museum, Aug. 29 – Sept. 1
Bike Night – Ladies Night, Thursday, Aug. 29
Kick off your holiday weekend with a Bike Night built for the ladies. Join us for a night of sky-high hair and neon leg warmers as MIXTAPE, a radical ’80s cover band, goes totally tubular. Grab a cold one or some hot concessions outside on the plaza or enjoy the full menu inside MOTOR® Bar & Restaurant.
H-D® Factory Outlet Sale,* Thursday, Aug 29 – Saturday, Aug. 31
Gear up for the fall riding season at our upcoming H-D® Factory Outlet Sale. Snag unbeatable deals on Harley-Davidson® merchandise and gear from Thursday through Saturday. The sale is conveniently located on the second level in Rumble, and ample parking is available. Don’t miss out on this chance to plus-up your fall wardrobe!
BBQ & Blues, Saturday, Aug. 31, 5:30 – 8:30 p.m.
Get ready to shake your money maker on Saturday night at our weekly BBQ & Blues session featuring Donna Woodall. Enjoy scorching-hot live blues music on our scenic patio along the Menomonee River while savoring delectable, smoky BBQ from MOTOR Bar & Restaurant. It’s the perfect pairing for the warm summer nights. And there’s no cover!
Big Unit Poker Run, Sunday, Sept. 1, same-day registration opens at 8 a.m.; kickstands up at 11 a.m.
Finish off the weekend by joining Bill “The Big Unit” Michaels to raise funds for Fisher House Wisconsin, a non-profit 501(c)(3) organization dedicated to supporting the construction and operation of Fisher Houses across the state, a “home away from home” where active military and veterans’ families can stay at no cost while a loved one is receiving treatment. Enjoy, grab-and-go breakfast prior to the ride and finish off your day at Roc Ventures / LUXE Golf in Franklin with a concert headlined by Jackyl.
*Valid only for onsite use in the H-D® Factory Outlet at the H-D Museum on purchase of select, discontinued men’s and women’s Harley-Davidson® MotorClothes® merchandise and select official licensed products. Not valid for online purchases; not valid in the Harley-Davidson® Shop at the H-D Museum. Prices as marked in the H-D® Factory Outlet. Sale prices valid from Thursday, August 29, 2024 – Saturday, August 31, 2024. While supplies last. Offer not valid on previously purchased merchandise. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.
Thursday Bike Night Concert Series, Thursdays, 5 – 9 p.m. through September
All bikes unite every Thursday night at the Harley-Davidson Museum. Grab your bike. Join your fellow riders (and non-riders) for free live music from some of Milwaukee’s favorite bands, fun, drool-worthy rolling sculptures and outdoor food and drink. All wheels welcome. Powered by: Rockford Fosgate® Motorcycle Audio, Twisted Tea® Hard Iced Tea, American Metal Whiskey, Dunlop® Motorcycle Tires, H-D Insurance, Wisconsin Lottery® & Official Harley-Davidson™ Trucks.
Aug. 1 – Aermacchi / small-displacement night with American Progress (Rock)
Aug. 8 – Choppers night with Local Legends (Ska)
Aug. 15 – Dyna night with Doozey (Rock)
Aug. 22 – Custom Baggers with Trapper Schoepp’s Tribute to Tom Petty (Tribute)
Aug. 29 – Ladies Bike Night and Labor Day weekend kickoff with Mixtape (80’s Covers)
Saturday Demo Rides, 10 a.m. – 4 p.m. through September
Visit the Museum campus on Saturdays to experience the fun and freedom of a Harley-Davidson® motorcycle. Riders with their motorcycle endorsement/license will be able to choose from a dozen of the latest and greatest #FreedomMachines from Harley-Davidson, including Touring, Cruiser, Adventure Touring and Sportster® models. A pre-determined scenic route through the Menomonee Valley will give riders the chance to explore the H-D Museum’s surrounding neighborhoods. Sign-up is on a first-come, first-serve basis. Riders and passengers must be at least 18 years of age. All riders (and passengers) must wear a helmet, eye protection, shirt, long pants and closed-toe shoes with heel strap. All riders and passengers must bring their own riding gear. If the weather is looking dubious, stay tuned to the H-D Museum’s social channels or call 877-436-8738 for updates. Powered by: H-D Insurance, Rockford Fosgate® Motorcycle Audio & Dunlop® Motorcycle Tires.
Factory Tours
Harley-Davidson Factory Tours in Wisconsin are back and better than ever! Beginning Monday, August 5, guests are invited to “Walk the Line” and enjoy an all-new guided tour of the Powertrain Operations factory in Menomonee Falls, Wis. This tour takes place on the actual factory floor. The sights and sounds of the manufacturing of H-D® engines and transmissions is an experience like no other. This is a walking tour lasting about one hour. Safety googles and vests are provided. Fully enclosed walking shoes are required (1-inch heels max). Our highly rated ‘Engines 101” Class is also back in session! Tours and classes are offered on Mondays and Thursdays (excluding major holidays).
Advance reservations are required. Visit the Harley-Davidson Museum Web Store to make yours. Private group reservations may be arranged for Tuesdays and Wednesdays. Call 414-287-2789 for more information or reach out to us at groups@h-dmuseum.com.
MUST-SEE EXHIBITS AND INSTALLATIONS
“Creating a Legend: Art & Engineering at Harley-Davidson” (now open)
At Harley-Davidson, design and engineering work together to create machines with big emotional impact. Functional improvements fuel changes in look and feel, yet visual or market desires also shape operating innovations. The process of how ideas move from concept to prototype, and production involves a lot of people and many kinds of materials. From pencil and paper to CAD, clay, and 3-D printing, see how Harley-Davidson design and engineering teams have envisioned iconic products for over 120 years. You can also take the opportunity to create your own masterpiece with sketch paper and hang your artwork in the H-D Museum.
Google Arts & Culture
Keep the celebration of Willie G. rolling! A tireless artist, enthusiastic rider, and grandson of a co-founder of the Harley-Davidson Motor Company, Willie G. Davidson is celebrated the world over for his contributions to the sport of motorcycling. Take a tour of the life and legacy of Harley-Davidson legend Willie G. in our latest Google Arts and Culture exhibit and get to know this creator of legendary H-D® motorcycles and iconic designs.
MOTOR® BAR & RESTAURANT
We’re excited to be launching new items to our daily MOTOR menu! We’ve paired feedback from our valued guests along with the distinct vision from Executive Chef Doug Stringer to create a string of greatest hits. Look out for many new dishes (and for a few throwback classics) on MOTOR’s redesigned menu beginning on Monday, Aug. 5. With some new smoky flavors, entree options including pasta deliciousness, as well as a shareable dessert fit for a king – we’re taking MOTOR to new levels. Stay tuned for more information before the big debut!
August Specials (available Aug. 1)
Appetizers:
Socks on a Jersey Giant Chicken Wings
1-lb jumbo chicken wings, seasoned, smoked and then fried to a crisp. Tossed with a habanero dry rub and topped with bird’s-eye chili crisp, served with celery, carrots and ranch or bleu cheese dressing.
Bacon & Reaper Popper Dip
Creamy & cheesy Carolina reaper dip topped with bacon jalapeño jam and served with grilled flatbread & crostini.
Sandwich:
Pickled Pepper Pork Po’Boy
Smoked pork shoulder & belly, hand pulled and tossed with spitfire BBQ sauce, topped with pickled scotch bonnet slaw. Served with a side of french fries.
Dessert:
Chipotle & Dark Chocolate Brownie Sundae
Chipotle pepper and dark-chocolate brownie served with a chili-raspberry sorbet & crème fraiche anglaise.
1903 Events
Let 1903® Events sweeten your next event this fall and winter! For any new events that book before August 31, 2024, and for any date through the end of the year, guests will receive 50% off their dessert order (up to 150 guests). This offer applies to all of the unique spaces on the H-D Museum™ campus and may include items from our current dessert menu, including our delicious cookies and brownies. Other sweet options include a cupcake bar, float station and more. To inquire about this offer or to book your next event, reach out to us online or call 877-436-8738.
Save the Dates:
Homecoming 2025, July 10 – 13
