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Raising $1 Million For Women Affected By Breast Cancer

By October 2, 2013General Posts

The Harley-Davidson family of riders and fans has a promise for women affected by breast cancer: You’re not alone, because we ride with you.

These riders and fans added extra horsepower to that promise by raising more than $1 million for organizations that support and empower women affected by breast cancer through the purchase of Harley-Davidson® Genuine MotorClothes® Pink Label Collection apparel and merchandise.

“The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson, Creative Director of General Merchandise and granddaughter of a Harley-Davidson Motor Company founder. “The custom Pink Label gear is a powerful way for riders and enthusiasts to express their support for the one in eight women in the United States who are diagnosed with this disease.”

Pink Label Lifestyle 3 loresThe financial support begins with the purchase of any H-D Pink Label item. Three percent of the suggested retail price of Pink Label merchandise is donated to organizations like the National Breast Cancer Foundation and Young Survival Coalition that support women affected by breast cancer.

Thanks to the generosity of Harley-Davidson motorcycle riders, fans and dealers, the Pink Label Collection generated more than $1 million for such organizations since its inception in 2010. And that’s just the beginning.

For 2014, the new and expanded H-D Pink Label Collection includes 88 iconic items, each with the power to make a difference. Visit h-d.com/pinklabel to learn more.