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Pre-Owned Harley-Davidsons Get New Home on Company’s Website

By General Posts

The H-D website has the new brand announcement at https://www.harley-davidson.com/us/en/marketplace.html

by Daniel Patrascu from https://www.autoevolution.com

If you’re in the market for a pre-owned Harley-Davidson, then you have a major problem: there are to many places to look for one, and that can make the search a bit disconcerting. Now, in a bid to make things easier, Harley-Davidson itself may end up complicating things some more with the launch of its own dedicated marketplace.

Called H-D1, the virtual showroom will host both certified pre-owned (Harley got into this game this April) and other used bikes wearing the Milwaukee company’s logos.

The company promises “the most comprehensive opportunity to search, experience, sell and purchase pre-owned Harley-Davidson motorcycles across North America. “

The service will first be available to buyers and sellers in the United States and will include the “entire selection of pre-owned Harley-Davidson motorcycles from our participating dealer network, that will be available for our customers to browse and customize online.”

As announced back in April, to be eligible for the certified pre-owned motorcycle program a bike has to be no more than five model years old, read less than 25,000 miles (40,200 km) on the odometer, and come with no aftermarket modifications to the engine, transmission, chassis, or electrical system.

All bikes sold through this program are subjected to a “110-point quality-assurance inspection,” and recalls or a blocked VIN status verification.

When sold, bikes will go with a one-year warranty (with a $50 deductible charge per claim) for the engine and transmission, and a free one-year membership in the Harley Owners Group (HOG).

Remember though, if certified is not your thing, the new marketplace is where you’ll find all sorts of crazy Harley’s available in your area.

Harley hints it plans on expanding the H-D1 Marketplace to more markets soon, looking to transform its website into the main hub for all things Milwaukee. We’re not being told, for now, what’s next on this front.

Useful Tips for Buying a Classic Motorcycle

By General Posts

from https://thekatynews.com

Motorcycles that are more than 25 years old are regarded as classic. If you want to buy a classic motorcycle, there are several factors that you must consider. Some of the things that you may need to take into account include budget, and how old of a bike you intend to buy. Choosing the right bike can be a daunting task since there are a lot of different bikes available on the market. Read on to learn the useful tips for buying a classic motorcycle.

Purpose of the Bike

First and foremost, you must clearly define the purpose you want the classic motorcycle to fulfill. There are different types of motorcycles, and these have been designed for various purposes. Therefore, you must select the bike style that best suits your needs. The common types of motorcycles that you can get on the market include the following:

  • Standard motorcycles are ideal for general purposes and appropriate for beginners and regular commuting. With this type of bike, you can save money, but it is not appropriate for long distances.
  • Cruisers are heavy, and they are good for style, comfort, and tall riders. However, the bikes are bad for small riders and off-road conditions.
  • Sportbikes are built for high speed and performance.
  • Touring motorcycles are designed for long road trips, and they offer comfortable riding. The bike also comes with additional features that make riding comfortable.
  • Dual sport motorcycles are good for off-road riding, and they are also lightweight.

If you want the right bike, you should look into these categories.

Type of Bike

There are different types of motorcycles that suit the needs of every kind of rider. To determine the type of bike that is right for you, you must consider your intended use, where you plan to use the bike, and your experience level. Professional marketers at timeless2wheels.com explain that there are different factors you should consider when you want to buy a motorcycle. For instance, it is imperative to know the engine size that can fit your needs. The engine sizes for motorcycles range from 250cc up to about 1,400cc. If you want an entry-level and low-cost bike, smaller engines in the range of 250cc to 500cc can be ideal for you.

Smaller bikes are easier to handle, especially when you are a beginner. Other specifications that you should consider when buying a classic motorcycle include weight, top speed, and fuel tank capacity. You may also need to check if the seat height is suitable for your needs.

Price of the Motorcycle

It is essential to consider the price of the motorcycle. Different factors like the type of bike you choose and whether you want a used or a new one determines the price. For a used bike, you can expect to pay a few hundred dollars. On the other hand, new bikes start from about $3,000. It is essential to define your source of funding. There are also additional costs that come with buying a motorcycle. These costs include riding gear, insurance, and licensing fees for your bike. More importantly, you must consider the maintenance costs of your bike and the availability of spare parts.

Buying a Used Motorcycle

When you are a beginner, a used motorcycle can offer you the best value and cost you less than a new bike. However, getting a reliable bike can be difficult if you lack knowledge about motorcycles. You must avoid motorcycles with high mileage, salvage titles, and excessive wear. The best way to get the right bike is to have it inspected first and do some research to get details about the value of the motorcycle.

Inspection of the bike should include checking for leaks, abnormal wear, rust, brakes, exhaust, chain, wheels, and others. You must ask useful questions to the seller of the motorbike so that you can make an informed decision. You can also check feedback about the seller before you buy a bike from them. Alternatively, you may also try to get referrals from other people like friends and family members.

Motorcycles are used for different purposes, and they come in various types and sizes. If you want to buy a classic motorcycle, there are various things that you should consider. The first thing to do is to define your needs so that you can get the right type of motorcycle. You also need to take into account other elements like the cost of the bike, availability of repair parts, and other related expenses. You should also procure insurance for your motorcycle so that you get coverage in the event of an accident.

Harley-Davidson Launches Certified Pre-Owned Motorcycle Program

By General Posts

by Janaki Jitchotvisut from https://www.rideapart.com

Now at participating American dealers.

Back in March, 2021, we first told you about the upcoming Harley-Davidson certified pre-owned motorcycle program on the horizon. As of April 19, 2021, Harley-Davidson Certified is officially supported by the Motor Company’s network of authorized Harley-Davidson dealers throughout the U.S.

To be accepted into the H-D Certified program, pre-owned Harleys must satisfy a number of criteria for inclusion and undergo a comprehensive 110-point quality-assurance inspection will be conducted by certified H-D technicians. Additionally, dealers must ensure that any bikes accepted have zero open recalls or blocked VINs (one that’s invalid for some reason, for example theft or salvage). Bikes must also not have been in major accidents, and all scheduled service must be completely up-to-date.

Other important considerations include: the bike must not be more than five model years old, should have under 25,000 miles on the odometer, cannot have aftermarket engine or transmission modifications, and also should not have any major chassis or electrical mods.

What do buyers get out of the bargain? Each Harley-Davidson Certified pre-owned bike automatically comes with a 12-month limited warranty on both the engine and the transmission. If you buy one, you’ll also get a complimentary one-year membership in the Harley Owners Group (H.O.G.).

Buyers may also be able to participate in special financing offers that may be available at the time of purchase. For example, there’s currently an APR as low as 4.49 percent available for Harley-Davidson Riding Academy Course graduates. To qualify, you must apply for this financing within 180 days of graduation of your course, but that seems like it could save some new riders some money.

To find out more information about the program and see what’s available, check out the official Harley-Davidson Certified Pre-Owned Motorcycles site. There’s also a convenient dealer lookup located on that page, so you can easily find a participating Harley-Davidson dealer near you.

Visit https://www.harley-davidson.com/us/en/products/bikes/certified-pre-owned.html

First Such Program from Harley-Davidson: Getting into Certified Pre-Owned Market
by Daniel Patrascu from https://www.autoevolution.com

Despite the glamorous image it projects, Harley-Davidson is still not where it thinks it belongs, business-wise. That’s why the Milwaukee company is trying all sorts of new recipes, from launching the Pan America, for a segment it ignored until now, terminating Sportster models, to rolling out its first-ever certified pre-owned motorcycle program.

The latter move was announced by Harley this week as a means to “strengthen our competitive position” and “drive Harley-Davidson desirability.”

To be run through the nationwide dealership network, the program will have all eligible pre-owned motorcycles checked and then resold with a one-year warranty.

According to the bike maker, an eligible bike means one that is no more than five model years old, reads less than 25,000 miles (40,200 km) on the odometer and has no aftermarket modifications made to the engine, transmission, chassis, or electrical system.

Each bike will be subject to a “110-point quality-assurance inspection,” and then the ride’s recalls or a blocked VIN status will be verified. Harleys brought in for the program will also have to be free of accidents and all service operations up to date.

The one-year warranty (with a $50 deductible charge per claim) covers the engine and transmission. Those who chose to buy a used Harley will also get a free one-year membership in the Harley Owners Group and the perks that come with that. The bike maker also plans to offer financing for these motorcycles.

“We believe this program will drive Harley-Davidson desirability and enhance the overall customer experience, allowing more riders to have access to our motorcycles and provide them with an added level of confidence in their purchase,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson, in a statement.

You can find the full list of dealers taking part in the Harley program, as well as additional details about it at the company website.

Harley borrows Detroit’s used-car playbook to pursue younger riders

By General Posts

from https://www.channelnewsasia.com

Harley-Davidson has decided the best way to get younger customers to buy a new motorcycle is to sell them a used one first.

The Milwaukee-based company plans to roll out a certified pre-owned bike program, known as H-D Certified, adapting a strategy carmakers have been following for years to position well-tended used vehicles as a substitute for low-margin, “entry-level” new models.

Harley’s embrace of used bikes is part of a new five-year turnaround strategy under Chief Executive Jochen Zeitz, and is the latest effort to expand the brand’s appeal beyond middle-aged and affluent riders.

The 118-year-old American brand has been steadily losing US market share amid declining retail sales for six years.

But the demand for used Harleys, which are less expensive, has remained strong. Some dealers told Reuters that pre-owned bikes last year outsold new ones by three-to-one.

Melissa Walters, owner of a Harley dealership in Fresno, California, says the coronavirus pandemic has led to an increased demand for outdoor recreational activity, but dealers are hard-pressed to find bikes to sell to customers.

“People are tired of staying home,” she said. “They want to go out and do something.”

That sentiment was echoed by over a dozen dealers in six states.

Data from industry consultant JD Power shows Harley was the most sought-after brand in the used big bikes market last year, boosting bets the certified program will draw in new customers.

For Harley, it offers a way to build brand loyalty and attract new customers without engineering and manufacturing new lower-cost bikes, which tend to have lower profit margins.

“We believe this program will drive Harley-Davidson desirability, increase sales and margins, and enhance the overall customer experience while supporting growth,” Zeitz told Reuters.

Under the pre-owned bike program, which was revealed last month, Harley will certify motorcycles up to five years old with up to 40,234km. Certified bikes will be inspected and backed by a 12-month limited warranty, and can be financed by Harley’s financial arm, distinguishing them from other used Harleys.

While the heavyweight motorcycle maker has a similar program in the United Kingdom, this is the first time it is entering the used marketplace in the United States – its biggest market.

The program will be launched in late April and over 300 dealers have expressed interest in participating so far, Harley told Reuters.

“It’s going to draw new riders … and will give them entry into the Harley-Davidson world,” said Brad Conn, marketing coordinator at an Indiana-based dealership that plans to sign up for the program.

A POTENTIAL REVENUE STREAM

In the auto industry, according to JD Power, similar programs offer higher profit to dealers with faster inventory turnover. JD Power’s data also shows the programs are more effective in cultivating brand loyalty and tend to generate more business for the financial arms of automakers, which fund the vehicle purchases.

James Hardiman, an analyst at Wedbush Securities, said the secondary motorcycle market has become a big business over the last decade and could be a “significant” revenue stream for Harley.

In 2017, online retailer for pre-owned vehicles RumbleOn pegged the value of the used motorcycle market in the United States at US$7.5 billion a year, with Harley bikes accounting for more than half of sales. The study also showed customers aged 18-34 were buying three used Hogs for every new one.

NEW VERSUS OLD

A booming demand for pre-owned Harleys until now has been a drag on the company’s US retail sales, which have declined by nearly 40 per cent since 2014.

As its motorcycles do not wear out or go out of fashion quickly, used Harleys tend to be more in demand vis-à-vis pricey new models.

Zeitz has tried to address the problem in the past year by tightening the supplies of new bikes. Leaner new inventory together with the increased demand for outdoor sports have driven up the prices of pre-owned bikes.

Still, the company estimates there are 3 million unsold used Harleys in the United States, far more than the approximately 80,000 new bikes it shipped last year.

“The biggest competition for a new Harley-Davidson bike is not an Indian bike or a Honda, or a Suzuki bike, but is a used Harley-Davidson bike,” said Hardiman.

Faced with a similar situation in the 1990s, automakers launched certified programs to resell thousands of returned leased vehicles to first-time and budget-minded buyers.

The programs allowed them to scrap less-expensive entry-level models, which had razor-thin profit margins, freeing up resources for more profitable products.

Harley is pursuing similar goals. It has done away with some of the cheaper entry-level models and will ramp up investment in touring, large cruiser and trike bike segments that drive company profit.

It is also looking to increase sales of ancillary products such as accessories, general merchandise and financial services by leveraging the certified bike program.

Michael Uhlarik, founder and lead consultant at Motorcycle Global, reckons the certified program is aimed at replacing lost motorcycle revenue from falling shipments.

Harley’s bike shipments to dealers in the United States have dropped more than 60 per cent from the 206,000 units in 2008.

“It will never be a 200,000 vehicle-a-year company,” said Uhlarik. “They have to replace that lost revenue somewhere.”

Harley-Davidson to Begin Selling Used Motorcycles Next Month
by Rich Duprey from https://www.fool.com

Riders will be able to buy a used Harley-Davidson (NYSE:HOG) motorcycle from dealers beginning in April under a program called H-D Certified as a means of introducing new riders to the Harley-Davidson brand and developing new revenue opportunities.

CEO Jochen Zeitz announced the new initiative during last month’s earnings conference call as part of The Hardwire five-year strategic plan, telling analysts, “There are two distinct parts to this market: new bikes and used bikes, both of which present opportunities which we will pursue.”

Amid declining industry sales, Harley-Davidson has been hit especially hard. U.S. sales fell 15% last quarter, hitting levels not seen in decades.

One problem that has plagued Harley has been used-motorcycle prices; because used bikes have been substantially cheaper, it has made selling new ones more difficult. Gone are the days when demand for Harleys was so high that there were shortages of new bikes, and used bikes could be sold for close to what they cost new.

Zeitz pointed out there are approximately 3 million used Harleys on the road, a million of which are seven years old or more. It wants to focus on those that are five years old or newer, with no more than 25,000 miles.

He says that’s the sweet spot of the market, offering “the highest potential to also get them engaged in new motorcycles in the future.”

While used-bike prices have been rising, Harley is looking to capitalize on the opportunity to bring new riders into dealerships by giving them an option on what they want to buy. It’s also a chance to get a customer in the door, since the program will be completely run at the dealer level.

The used bikes will be professionally inspected, verified as mechanically sound, and backed by a 12-month limited warranty.